With newer technology coming in daily and consumers worldwide adapting to it at the fastest rate ever, marketers too need to adapt to it and create tech-driven websites to offer their users an experience that stands out from the competitors. The digital landscape has been evolving rapidly, and brands globally are capturing the digital space to compete and gain an edge over the competition to attract the target audience and close them into sales.
Apparently, one should start with self-analysis. What this means is that one should start by analysing and improving their website. Many financial institutions like banks, loans and mortgage providers, etc., have already begun redesigning their website and are achieving success with their new website designs.
What you need here is a website redesign. On the one hand, there is the traditional method of revamping your website in one go, and on the other, is the Growth-Driven Design (GDD) process that helps you revamp your website in stages. Marketers must prefer the latter given the benefits it offers like reduced time lag during the transition, continuous lead generation, etc.
While you start your website redesign process, let us give you some must-haves for your financial services website to ensure your users with an enhanced and improved experience.
Desktop and Mobile responsive
Your website must already be performing well on the desktop. However, with the various mobile devices around, consumers are viewing information on their mobiles and tablets, which makes it imperative for financial marketers to work on creating a hassle-free and smooth mobile experience to their users.
Intuitive navigation and Search Box
It is critical that your site visitors go through an effortless browsing experience. To ensure this, you should provide for intuitive site navigation so that users can easily find the required information without having to search much. Additionally, your website should also contain a ‘Search Box’ to facilitate easy search through your website.
Another essential element that should be present on your website is your contact information. This information should be visible in either the header or the footer of your website. Users might want to contact you for products information or queries, for which your email, telephone and address details must be available for their use.
Engaging multimedia content
The content displayed on your website supports and enhances your brand’s image and personality. Therefore, it is essential to publish good quality content on your website to build brand credibility. Apart from being informative, your content should also create awareness amongst customers about industry trends and give solutions to their problems. Consumers, these days, enjoy watching a mix of different types of content, which is why your website should also contain images, infographics, and videos, apart from the product information, articles, and blogs.
Add Customer Testimonials
There is nothing better than your customers telling your success story. Create a separate web page for customer testimonials and add their reviews and experiences to show your success story through them. It will boost the prospective customers’ confidence in you, and they might want to do business with you.
Clear CTAs & easy-to-fill forms
Now that you have visitors on your website, the next step would be to increase their stay-time on your website. For this, every internal page of your website must include CTAs or Calls-To-Action to help your site visitors travel through your website without having to wander around unknowingly. Also, every CTA should be accompanied by informative landing pages wherein you can include downloadable content offers. Moreover, to convert these visitors into leads, you can add easy-to-fill application forms to obtain the details that can eventually help turn them into customers.
SEO is the backbone of any web content. Therefore, financial marketers should give equal importance to SEO because this is the technique that will help you gain higher rankings on the SERPs and the higher the ranking, the more will be the traffic generated. For increasing your website authority, you should also work on interlinking your web pages, which will help transfer the juice of high authority pages to others.
Live chat option
With chatbots and voice search changing the way consumers search on the WWW, another crucial element that your website should contain is the Live Chat option. From the time a visitor lands on your website, they should be able to see the live chat option, which can help them with their queries.
With cybercrime increasing day by day and consumers becoming more conscious about providing personal information on the WWW, it becomes mandatory for marketers to protect user data. Financial marketers can smartly include privacy policies to let their users know that their data is safe and protected.
With tools like Google Analytics telling you about your website performance regarding traffic count, viewers count, sessions, bounce rate, etc., it has become easier than ever to monitor your web performance. You can easily track which web pages are performing better than others and use these pages to build authority by linking them to other web pages. For non-performing web pages, you can improvise them to create more useful content for your users.
Financial marketers must start redesigning their website now because the user experience is of prime importance and without a tech-driven smart website, you’re sure to lose on to your customers.
Read Blog-Hike up your Financial Business with Inbound Marketing.