The Apple week has come and gone and perhaps left some of us a few dollars light. Yet, the event at Cupertino on the 9th of September was a classic case of over promise and maybe a little underwhelming delivery. No doubt that the iPhone 6 and 6 Plus and the Apple Watch will sell by millions and people will be willing to donate their organs (literally) to own one of these, but more interesting than the products itself was the approach, which we could not help but think, was drastically unlike what we have come to expect from Apple. We felt very strongly about it and jotted our thoughts in an editorial titled: Welcome to Apple, Tim Cook’s Apple. We would love to hear your thoughts on the same.
Other than the Apple event, there were few other significant stories from the world of digital. Here they are in our weekly recap of everything that made the digital world do the tango.
Facebook lists the top 20 books that the users read
If you are ever looking for accurate data for a survey, you would be justified for taking the sample space of Facebook users given how much of the population is already on the platform. So, if you are looking to gauge what to read next, Facebook has enlisted the top 20 books in descending order based on the percentage of users who have read them. Not surprisingly the Harry Potter series comes on top, which a whopping 21% edging out our personal favorite, To Kill a Mockingbird and The Lord of the Rings. The top 20 books that were listed on the Facebook blog are as follows:
21.08 Harry Potter series – J.K. Rowling
14.48 To Kill a Mockingbird – Harper Lee
13.86 The Lord of the Rings – JRR Tolkien
7.48 The Hobbit – JRR Tolkien
7.28 Pride and Prejudice – Jane Austen
7.21 The Holy Bible
5.97 The Hitchhiker’s Guide to the Galaxy – Douglas Adams
5.82 The Hunger Games Trilogy – Suzanne Collins
5.70 The Catcher in the Rye – J.D. Salinger
5.63 The Chronicles of Narnia – C.S. Lewis
5.61 The Great Gatsby – F. Scott Fitzgerald
5.37 1984 – George Orwell
5.26 Little Women – Louisa May Alcott
5.23 Jane Eyre – Charlotte Bronte
5.11 The Stand – Stephen King
4.95 Gone with the Wind – Margaret Mitchell
4.38 A Wrinkle in Time – Madeleine L’Engle
4.27 The Handmaid’s Tale – Margaret Atwood
4.05 The Lion, the Witch, and the Wardrobe – C.S. Lewis
4.01 The Alchemist – Paulo Coelho
ALS Wikipedia Pageviews grew 18 folds since the #IceBucketChallenge
As a testimony to the incredible popularity of the #IceBucketChallenge, the Wikipedia page views of the ALS organisation has grown 18 folds. ALS is the organisation which is researching on finding cure for the disease and has become synonymous with the challenge as folks are required to donate to the organisation. With over 3 million donors and over $100 million in donations, the #IceBucketChallenge has definitely fulfilled its target for awareness. If you would like to take a look at some of the best challenges, we have put them together for you here. (via: Forbes)
Facebook has over 100 million users in Africa; 9% of the entire population
It is worth recognizing the pull of a service when 1/10th of the entire population of a continent is on it. In unprecedented numbers, Facebook is celebrating more than 100 million users active from Africa which is almost 9% of the entire population of the continent. Taking the economic conditions and issues with connectivity and everything else into account, these numbers look even more impressive. It is also worth noting that 80% of the 100 million users use Facebook over mobile in Africa. Obviously, Facebook sees this as a magnificent opportunity for business and is already targeting a bigger ads revenue. “There is a fantastic opportunity for business as well if you are local or a global business. Knowing that there is all these people now in Africa that you can connect with, that is exciting as well,” said Nicola Mendelsohn, Facebook’s VP for Europe, Middle East and Africa.
The ‘Buy’ Button is finally here on Twitter
As Twitter continues to explore venues and grow its ad based business, the ‘buy’ button, debuted this week. Those in the United States were able to catch the first glimpse of the feature that has been rumored for a while now. This is the first foray of Twitter into the world of E-Com. The aim remains to make the timeline as user engaging as possible and providing an opportunity for the marketers to use that audience in order to demo their services or products. The buy button works like any other download campaign on Twitter. Once you click on the buy button, you have to enter the payment and shipment details, which Twitter will offer to keep in record for a quicker experience next time around. The service is expected to expand globally over the coming months.
Apple’s Share of Mobile Ads expected to continue to grow this year
With the growth of mobile as a viable ad platform, the likes of Google, Youtube and Twitter have so far exploited the idea to the till and already boast of well over 56% of the total ad revenue shares. For Apple, who announced their latest few gadgets this week, mobile ads are not a big share of how they earn. Despite that, and not even trying or marketing, the iAds platform is expected to grow its share from 2.5% to 2.9% in four years time in terms of net mobile ads earning. All of this is down to the mobile revolution. Seeing the shares of other platforms, Google and Facebook ads are expected to continue to dominate, with a predicted combined share of 47.5% which is substantially lower than the 53.3% market share currently. (data:eMarketer)
Google Hangouts finally brings voice calling in a massive update to the app across platforms
In its aim of unifying messaging, texting and calling app, Hangouts, the modified version of Google Chat has added the feature of making voice calls. So far, you could only make video calls from the app, but with the latest update, you can make voice calls to the contacts, not just on Hangouts but also to those who are not by recharging credit to your account. By all means, the rentals and airtime is very much in line with local carriers. The app on Android has received a massive facelift too, but that update is rolling over in phases, so no fret if you haven’t received it.
Resource share of the week: Social Media Stats- Platform wise for 2014
Our resource share of the week comes in the form of an interactive infographic outlining the Social Media stats for 2014. These stats are segregated platform wise, in order to give you an idea as to which platform is most suited for you and your business. So, dont forget to Tweet out the data set you feel would be useful for your followers, we definitely will be doing that.
With that we come to the end of this weeks roundup, we shall be back next week with another set of interesting stories. Enjoy your weekend, and make sure you are following us on our Social Media channels to stay updated.