Marketing Myths, Gauging your Content Score and Instagram Business- This week in the Digital World - #ARM Worldwide



Every week we take it upon ourselves to bring the latest happenings in the wide world of digital marketing to your via the medium of our blog. In this period we have received plenty of positive feedback from our readers and in this 12th edition of the series, we would like to thank all of you for your support and kind words. We will continue to look and experiment at ways and newer methods to bring this roundup in a fresher and a crisper format, if you do have some suggestions, do leave a comment or two on the post.

So, without keeping you waiting, let’s quickly dive and jump into the stories that made the headlines and were noteworthy enough for a revisit, in our weekly journey around the world of digital marketing.

Instagram Adds Business Suite of Tools for Brand Management

Instagram Business Suite

Instagram has become an integral platform when it comes to planning a good all round digital campaign. Right from the success of Tiffany’s to the more recent Ice Bucket Challenge, several brands have utilised the platform to collect and crowdsource images to make a collective brand statement. Keeping this in mind, Instagram has added a set of tools that would allow brands to utilise the platform better. The new tools include, account insights, ad insights and ad staging to manage and run your ads. Instagram wrote the following on its blog:

The new tools will help brands monitor their posts and campaigns by providing information on reach, impressions, and engagement. For example, an advertiser will now have access to a real-time campaign summary and data showing how their target audience is responding to each of their sponsored photos. Also, brand marketers will be able to better understand the best time of day to post a photo or video.

We’ve worked closely with several of our advertising partners to make sure these tools meet their needs. We’re now making them available to all Instagram advertisers, whose feedback will help us improve the product before releasing it to additional brands later this year.

Vine allows you to import videos from your photo gallery with the latest update

Vine- Editing

Vine started out as an instant viral video making platform but since, has gradually become more and more doctored. With hackers finding how to upload digitally made videos into vine libraries in order to showcase visually aesthetic videos, the platform has lost that charm of real time shooting and editing. To make things worse, Vine has added the ability to import videos now right from your photo gallery. So you can now, afford to shoot a video, edit it nicely and then upload on Vine perfectly easily. While this may feel like cheating, it opens doors to a lot of creative production work and thus even better content but kills the spontaneity. The update is available on iOS only currently, with the same for Android coming soon.

Twitter will now show you tweets of people you are not following too

Twitter Timeline update

Twitter wants to control what you see on your timeline too now and as a result, do not be surprised to see tweets from people, you do not follow or have never interacted before. Twitter wants to add contextually relevant tweets or content that may be useful to you based on your activity to make the whole experience a little more wholesome, or dare we say ‘spam-y’. Twitter has updated the definition of timeline and added the aforementioned points. It is not clear how Twitter will implement this change or the need for it, but it does reek and smell a lot of the path that Facebook has followed with its timeline updates. (Graphic: Mashable)

Uberflip is an interesting product to help you gauge your overall content score

We are all well aware of the important of good and relevant content marketing. In fact, needless to say, good content is the heartbeat of a well done marketing campaign. However, other than a handful of expert opinions and basic analytics, there are very few ways for you to reflect upon how well your piece of content performed in terms of generating leads or catching the views. This is where the folks at Uberflip have hit a sixer. With their new product called, Uberflip Content Score you can map the score of your content which is rated out of 100 based on the views and few other metrics combined. This is a rather useful tool and one you mud definitely check out, in case you are big into the content marketing space.

A study by Social Flow shows that 99% of organic posts on Social Media produced almost zero engagement


Social Media optimisation and analytics platform, Social Flow has conducted a study starting from April 1st to July 31st analysing about 1.6 million posts. The study had an interesting conclusion that almost 99% of these posts created absolutely no engagement. The study says, that these 1.6 million posts reached about 361 million unique users and baulks at the 90-9-1 content plan which says that 1% of the audience creates content, 9% edits or participates in it while 90% just pure consumes it. This study while clearly outlining the importance of paid reach also opens avenues to studying the importance of post recycling and repeated posting. You can read more about the study and its conclusions right here.

Demystifying the 3 most common marketing myths

As somebody with an engineering background, every time I get a chance to talk to one of my ex professors, they never seem to be too keen about my job profile of being a marketeer. The reason? They believe in loads of myths about it, none more so than the fact that marketing is all about chasing new customers and providing a sheen to a badly made product. The truth, obviously, cannot be further away and as a result, in our share of the week, we wanted to feature a video that would help kill some of these myths, do spend your five minutes here:

With that we come to the end of this roundup. We will be back next friday covering the digital space for you. In the mean time, make sure you are following us across our social media platforms for regular updates.

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