Keywords, and then some more! To be discovered on search engines, it’s easy to stuff keywords everywhere. Being the moot point of any SEO strategy, it’s imperative to know how to use keywords the right way, and that way is “White hat SEO,” as compared to “black hat SEO.” It essentially means incorporating keywords wherever possible or even not possible in some cases.
What is White Hat SEO
White Hat SEO tips are all about selecting the right keywords so that it becomes easier for search engines to find you. These keywords enhance your site presence and visibility, and also help in making it more reader-friendly. Therefore, instead of packing and cracking keywords into your content as much as you can, White Hat SEO tips will help you with keyword usage in such a way that the content becomes more relevant, engaging, and interactive. This ensures that your customers and visitors stay hooked and interested.
White Hat Strategies
People often ask – ‘How to do White Hat SEO?’ – employing White Hat strategies means that you are in the good books of Google and other prominent search engines, and this further implies that you will not lose traffic because of any kind of penalty. It will serve one well to remember that building great inbound links using White Hat link building is a valuable white hat SEO tactic. It makes your website a more reliable source by leading traffic to it from various other sources.
Another point that can be talked about is that White Hat strategies focus on adding true value to your industry, and your customers’ experience. If you are looking at a long-term relationship with your customers who not only buy from you but will be more than happy to recommend you to friends (the power of word-of-mouth), you need to focus on tactics that give your customers a great user experience. Providing them with genuine and useful content is one way to do this. It is only common sense that great content is something that keeps people interested and strikes the right chord with them. As a result, they share it with their kith and kin and also share the website reference as well if their user experience has had a positive impact. White hat link building will lead to traffic being driven back to your website, and that would obviously result in a higher volume of leads.
Why is link building so important?
It is that part of SEO strategy that cannot be undermined at all. Search engines are now all about quality over quantity. Managing to acquire links from genuine and relevant websites is a statement of trust for your own creation, and this leads to Google rewarding your website with a better ranking. With the presence of an improved algorithm, it is now undoubtedly vital to use white hat SEO techniques for effective Link building.
For improved rankings and better visibility, you could go for some of the following White Hat strategies for link building:
#1. Engage with sites and people who interact with you and your website. Promote your website to relevant people in a sincere manner by writing meaningful and customised messages.
#2. With a steady blog, aim to create shareable content that is exceptionally unique, and fresh. This will ensure the generation of inbound links.
#3. Try referencing other blogs because when you link other blogs, you can at least hope that they will do the same for you. It is a good way of networking as well.
#4. When you decide to attempt guest blogging, always remember it’s a wonderful way to organically create inbound links.
#5. With case studies, you could talk about your clients and their success stories. We are sure that they would return the favour by referencing your site in one way or another because there are mutual benefits to be gained here.
#6. You could act as a current affairs news provider and your readers will be more than happy to share your content through their social media or blogs.
#7. Freebies can get you everywhere. Free eBooks, whitepapers, etc., and the likes are very helpful resources. Rest assured, your visitors will definitely pass them on to help many more who are interested in the same.
#8. With directory submissions, you could aim at creating backlinks, but do ensure that the directory is indexed as it makes it easier for the search engines to read through.
#9. A business listing could get you more visibility for your business/site as well as the much-needed backlinks. Google also provides business listings for free.
#10. Visual content like graphics, videos, cartoons, etc., can grab eyeballs like no other. Therefore, you can plan and incorporate some interesting illustrations to show off your creativity. You could even go for meme marketing, give your customers a good laugh, and get more traffic!
#11. An interview for another blog or website could be a god-sent opportunity as it is a great way to generate more inbound links.
#12. Writing testimonials is a win-win situation for both you and the business you’re writing for. You could garner some appreciation as well as some links for your business on the way.
#13. Find some good social bookmarking sites and submit your website for bookmarking as such practices help in increasing backlinks for your site.
#14. For instant shareability, add a “tweet this” button, where a reader can click and share the content on their personal account. This increases reach by a significant margin.
#15. Creating resourceful lists could act as link baits as other bloggers will link to it rather than take the trouble to write the whole list themselves.
#16. Get .edu backlinks from resource pages because .edu domains carry more value than the usual .com links. Furthermore, Google’s trust in them is much higher too.
White Hat SEO is more frequently used by those who intend to make long-term investments in their website using the right methods and tactics. No wonder it is also known as ethical SEO now. The proven techniques mentioned above can help you efficiently practice white hat SEO services and improve the overall SEO ranking of your site on various search engines. These will help you stay in the good books of prominent search engines as well, and prevent you from utilising any negative SEO strategies that might get you blacklisted.