With a plethora of platforms to choose from, it used to be difficult to find the perfect marketing automation tool for your company and even harder to love it. Finding reliable platforms that can produce results and satisfy the marketing teams is a tough job but an important one. There are various marketing tools out there with each one claiming to provide the best features. So, how do you judge all these platforms and find the best one for your brand?
HubSpot marketing agencies have quickly established themselves in the digital marketing world for their ability to cause proven marketing success for CEOs who value marketing results and ROI.
HubSpot has been a huge success because the product was made keeping in mind the clients’ needs. Inbound marketing gives the best results when done with the right software, talented workforce and efficient execution. CEOs need to understand that their relationship with the customer should be unique, efficient and in sync with the marketing team.
Here are some reasons why you, your CEO & everyone will love HubSpot Marketing Automation. But, first let’s have a look at ‘What is HubSpot all about’
1. A Variety of Social Media Tools
Social media marketing is an essential tool for a company that wishes to connect with its audience. Facebook, Twitter and LinkedIn aren’t just social platforms, they are a goldmine. Here you find your customers, partners and the entire world viewing your company.
With HubSpot, you gain access to many social media tools that will help you to:
- Schedule and publish messages from your HubSpot Dashboard to Twitter, Facebook, and LinkedIn.
- Build hyper-targeted social streams.
- Easily track social interactions to contacts present in your database.
2. Lead Management
HubSpot can change the game with its efficient lead management system, helping businesses to convert more customers and efficiently manage the current ones. Some of the features provided by HubSpot are:
- Contact timeline
- List segmentation
- Custom properties
With HubSpot’s marketing software, you learn to do more than generating leads. You also have access to many management features that keep you prepared and on track. HubSpot gives you and your customers a new experience making it a win-win situation for both.
3. Effective Email Marketing
An efficient mail is what can be the difference between a successful and a failed communication. A wrongly cited email can completely change the recipient’s idea about the company. Although not very complicated to design or send an effective mail but unfortunately a lot of people shy away from email marketing due to this particular reason. With HubSpot, email marketing becomes very easy to execute, making it better and efficient.
With easy to use creation and editing features, amalgamated with integrated analytics, HubSpot gives you everything you need to succeed with email marketing.
4. Campaigns Tool
The HubSpot campaigns tool allows you to keep track all of your call to actions, emails, keywords, landing pages, blogs, social media marketing and performance of website pages. HubSpot’s dashboard is easy to understand and provides with all the possible features in one place. Your marketing campaigns will be devoid of any ambiguity providing your clarity on its return on investment.
5. HubSpot Provides Ace Marketing Training
HubSpot Academy provides adequate training to business owners to make them comfortable with the tool and helps them use it to the best of its capabilities. Users get a chance to learn a lot through webinars on topics such as content marketing, keyword use and email contacts management to exploit their prospects resulting in increased website traffic and generating leads. These tools come in handy because of the rapidly changing marketing landscape.
6. Offline Resources
HubSpot provides you with the best of both worlds- offline as well as online. Online efforts can still help you calculate ROI, but it is not advised to keep your online and offline resources separate.
With HubSpot marketing automation, you can see the distinct history of all contacts and leads, along with how they were acquired through online or offline efforts. According to MarketingCharts, 94% of B2B buyers conduct some research online right in the beginning of the purchase journey.
Combining all of your tools in one marketing automation software allows you to segment data to identify productivity, and keep all of your leads and prospects in your marketing funnels.
7. Flexible Pricing
All good software comes with a cost, a necessary one but also bring results that justify the price tag. Be it Adobe or Microsoft Office, all professional software cost you a lot, but working without them is almost impossible.
When compared to other software, HubSpot is a name which provides competitive pricing but with more value to offer as well.
HubSpot requires signing a one-year contract upfront, with a choice of three different plans and various add-ons which provide flexibility regarding pricing as the user can choose its features according to his/her needs and the size of their contact database.
HubSpot is an all-in-one marketing automation software that provides the user with a marketing experience that only a few tools can. With a variety of features, it is necessary to experiment with the platform to change the way your marketing teams have been functioning so far. With substantial impact on all businesses, you can see them becoming more capable and efficient as time passes.
Click here to learn how about how you can effectively run your marketing and craft messaging that your customers and clients will love.