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From Pandals to Platforms: Marketing Lessons from Durga Puja 2025

Beyond the Pandal: From Sacred Ritual to Cultural Stage for Storytelling Durga Puja has always been more than a religious festival; it is a cultural force that shapes communities, economies, and now, marketing itself. What began as rituals and grandeur has evolved into one of India’s most dynami...

Beyond the Pandal: From Sacred Ritual to Cultural Stage for Storytelling Durga Puja has always been more than a religious festival; it is a cultural force that shapes communities, economies, and now, marketing itself. What began as rituals and grandeur has evolved into one of India’s most dynami...

Search-Everywhere-Strategy-Social-Voice-and-Visual-Search
Social Media Marketing

Search-Everywhere Strategy: Social, Voice, and Visual Search

"Google it."  For years, that’s been our default response to every question. But today, the world doesn’t just “Google” anymore; it scrolls through Instagram, asks Alexa, or snaps a picture on Google Lens. Search is no longer confined to one box; it’s happening everywhere, all at once.   ...

"Google it."  For years, that’s been our default response to every question. But today, the world doesn’t just “Google” anymore; it scrolls through Instagram, asks Alexa, or snaps a picture on Google Lens. Search is no longer confined to one box; it’s happening everywhere, all at once.   ...

Live Social Commerce
Social Media Marketing

Live Social Commerce & Influencer-Driven Shopping

As Seth Godin said, “People do not buy goods and services. They buy relations, stories, and magic.”    In 2025, that magic is unfolding live - right in your social feeds. Consumers aren’t scrolling through polished product photos anymore; they ‘re stepping into shoppable, personality-driven...

As Seth Godin said, “People do not buy goods and services. They buy relations, stories, and magic.”    In 2025, that magic is unfolding live - right in your social feeds. Consumers aren’t scrolling through polished product photos anymore; they ‘re stepping into shoppable, personality-driven...

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