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Search Engine Optimization (SEO)

The Future of SEO Is UX: Why Experience Now Drives Search

We’ve all had that moment. You search for something important, click on the top result, and within seconds, you’re closing the tab, because the site that ranked first made you feel lost, impatient, or unseen. That moment captures the silent tension that has long existed between SEO and UX, be...

We’ve all had that moment. You search for something important, click on the top result, and within seconds, you’re closing the tab, because the site that ranked first made you feel lost, impatient, or unseen. That moment captures the silent tension that has long existed between SEO and UX, be...

Festive-Sparks-5-Lessons in-Engagement-from-Iconic-Diwali-Campaigns
Blog

Festive Sparks: 5 Lessons in Engagement from Iconic Diwali Campaigns

Every year, as the first twinkling lights of Diwali start to appear, brands across India feel that familiar spark. It’s not just the season of lights, but also the season of possibilities. The air buzzes with creativity, campaigns come alive, and every marketer knows this is the moment to make th...

Every year, as the first twinkling lights of Diwali start to appear, brands across India feel that familiar spark. It’s not just the season of lights, but also the season of possibilities. The air buzzes with creativity, campaigns come alive, and every marketer knows this is the moment to make th...

Marketing-Lessons-from-Durga-Puja-2025
Generic

From Pandals to Platforms: Marketing Lessons from Durga Puja 2025

Beyond the Pandal: From Sacred Ritual to Cultural Stage for Storytelling Durga Puja has always been more than a religious festival; it is a cultural force that shapes communities, economies, and now, marketing itself. What began as rituals and grandeur has evolved into one of India’s most dynami...

Beyond the Pandal: From Sacred Ritual to Cultural Stage for Storytelling Durga Puja has always been more than a religious festival; it is a cultural force that shapes communities, economies, and now, marketing itself. What began as rituals and grandeur has evolved into one of India’s most dynami...

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