Together for the Passion

Thanks to artificial intelligence, browsing an online store today can feel like walking into a shop curated entirely around one’s personal tastes. The product suggestions that appear seem remarkably accurate, as if anticipating what might be needed next. And the reason behind this experience is t...

In 2024, a popular wellness influencer promoted a ‘miracle’ supplement to their millions of followers. The product looked polished, promised fast results, and featured glowing testimonials. But just days later, regulators stepped in. The claims violated multiple health advertising laws. The brand...

In the early 2010s, email newsletters began to lose relevance. Saturated with promotional content and increasingly marked as spam, they often felt impersonal and ineffective. In recent years, however, they have regained importance and are now seen as a powerful and strategic communication tool. A...