NMAT (NMIMS Management Aptitude Test) by GMAC (Graduate Management Admission Council) is a national-level entrance test conductor for MBA admissions at NMIMS University and other reputed B-Schools in India as well as abroad. This test is attempted by students aiming to pursue MBA as well as working professionals. Brands nowadays aim to maximize their visibility and reach to a larger audience via robust paid media strategies, and NMAT was walking on a similar journey. To increase the registration of the students while making them aware about the advantages of taking the NMAT exam , NMAT joined hands with #ARM Worldwide.

Challenges

• Drive stipulated registrations from a Landing Page which was changed wherein we anticipated users drop offs due to multiple exit points.
• Hike in the registration fees which led to students having a dilemma in filling up the registration form.

Strategy

• Robust Media planning and distributing the overall budget across platforms to achieve the desired goal.
• Creative Communication Route: Emphasizing on the advantages of taking this test.
•  In order to have sharp targeting cohorts we looked at the behavioral affinity of registered users interacting with the ads and then created TGs with identical interests that included Students along with working professionals.
• We launched this on multiple partner platforms to ensure we targeted the people most apt for our product and the sniper approach in targeting made us achieve results within our benchmarks.

Approach

#ARM Worldwide identified the challenges of the national-level MBA entrance conductor and devised robust paid media strategies to overcome the same. Our team of expert paid media professionals picked each challenge and provided solutions accordingly. Our team started with identifying the most-suited platforms to run media advertising campaigns for NMAT. After an in-depth analysis, we finalized three platforms – Google, Facebook, and YouTube, and carefully allocated a budget to each platform. In the next step, our team began with A/B testing for campaigns with a custom audience remarketing campaign to target users who have visited the landing page to register for the exams. Moving ahead, we devised and ran multi-channel digital campaigns including brand-specific, generic, competitor, and remarketing campaigns on Google, non-skippable and skippable videos for YouTube, and conversion & remarketing ad campaigns on Facebook. In the post-campaign analysis, the team ran an A/B test and optimized the most performing channel – which was Google, in this case. Additionally, we approached educational publishers and ad networks such as IMS, Shiksha, Chaitoast, MBA Universe, Careers360, and more to increase registrations for NMAT. To draw high intent students amidst the fees hike, our team devised a content strategy that showcased to students the pros of taking the entrance exam. The benefits were showcased via creatives and RSA copies on Google. Another approach that the paid media team instated for addressing the low volume of generic keywords was emphasizing more on Brand Keywords on Google Search to push the maximum number of registrations.

Results

Lead to Registration Rate increased from 23%  to 41.19% year-on-year The #ARM Worldwide team was able to achieve all the desired targets along with the company’s goal of creating a sturdy digital presence with valuable inputs and solutions provided by the paid media team. Why is it important to have a strong paid media strategy?  Paid media strategies are like recipes. The paid media marketers have complete control over the campaign – from reviewing to resetting benchmarks. It is imperative for brands and businesses to include paid media in their digital marketing strategies as it allows you to be directly in front of the target audience and engage them in the platforms they are already spending their time. Paid media helps brands generate exposure and credibility, hence it becomes important for them to have a strong paid media strategy for fruitful results.

Flipkart -  The One-stop Shopping Destination that is revolutionizing the way we all shop in India decided to launch its Seller Hub - Shopsy in 2021. An app that creates a layer of distribution between e-commerce sellers and consumers through resellers and enables 0% commission platform for sellers 

Shopsy's #PrideMonth focused on spreading awareness about the Pride month, Gender Equality and about the brand.

Embracing the colours of Pride

Pride Month commemorates years of struggle for civil rights and the ongoing pursuit of equal justice under the law for the lesbian, gay, bisexual, transgender, and queer community, as well as the accomplishments of LGBTQ individuals. 

Shopsy’s #PrideMonth campaign aimed to create more awareness about “Pride Month” and show that Gender has no clothes, everyone wears whatever they feel and want to wear. 

#ARM Worldwide, in collaboration with Shopsy, decided to add colours of pride to the brands’ awareness drive and devised robust strategies to launch Shopsy’s Pride Month campaign with the support of best influencers.

Objective of the movement

1. To create more awareness about the brand. 
2. To create awareness about gender equality and awareness on Pride Month.

Strategy

The Influencer Marketing team of #ARM Worldwide, through its extensive market research, devised a strategy to create more awareness about the brand, gender equality and awareness of Pride Month at the same time. Strategies were formulated to maximize the outreach with help of creative and genuine influencers with active and loyal followers.

#ARM Worldwide aimed to engage audiences, especially the LGBTQ community and spread awareness that clothes have no gender. The creative strategy devised by our team lay in creating brand awareness and tying up with the LGBTQ community during Pride Month. The veterans of marketing in the #ARM Worldwide team chose the Gen Z platform -  Instagram to spread the word.

Our team had an extensive roster of talented and influential digital creators in contact. Leveraging the pool, #ARM created a dream team of 6 Instagram influencers with a total of over 2.3 lac followers ,  who  would have possibly created the greatest impact to engage the audience with the brand, leveraging Pride Month. 

Reels, the entertaining and immersive short video feature on Instagram, has gained immense popularity to spread messages among the masses via short, addictive videos. #ARM Worldwide gave reels a priority for this campaign and the influencers were asked to post a reel on their Instagram accounts. 

The campaign performance was to be tracked in real time and no metric was left unchecked. All the present and upcoming trends were accounted for before making any decisions. The data of all this content by the 6 influencers was tracked in real-time by the #ARM Worldwide team to ensure that it is reaching the target demographic, as well as monitor the trends that may arise throughout the campaign. The team was extremely capable and could reliably adapt to every unforeseen obstacle that may arise.

  Roadies is one of the most engaging and biggest shows on MTV with a total of 18 seasons so far. With a new host and astounding concept, the latest installation of the youth-based reality show was different from the last 17 seasons. The season was being held in South Africa, and was called “Roadies – Journey in South Africa”. It comprised 10 Ex Roadies and 10 New Roadies who played like a buddy pair to win the season.  #ARM Worldwide and MTV joined hands to heavily promote MTV Roadies – Journey in South Africa on social media and engage with a wider audience base.  MTV Roadies is a show that has a huge fan base, not just to watch the show but also on digital platforms because of the exclusive content and digital-led ideas. Keeping in mind the fan craze for the show, #ARM Worldwide team decided to think out-of-the-box for the client to drive maximum engagement and create a huge buzz on digital platforms. 

Challenges

The social media and content marketing team at #ARM Worldwide identified two major challenges while planning the campaign. 

1. Creating a unique buzz on social media platforms given that previous seasons had set expectations at par.
2. Driving maximum engagement on social media to make the concluding season a superhit show. 

Strategies devised

We, at #ARM Worldwide, approached the challenges with four-pronged strategies: 

1. Creating an AR filter to engage audiences on digital platforms. 
2. Creating different content buckets to interact with the audience and leveraging the right platform.
3. Organizing a digital show for Roadies digital host – All Access Star. 
4. The promising face to host the season and at the same time a personality to resonate with the audience.

Putting ideas into execution

To create a huge buzz around the campaign, #ARM Worldwide leveraged the introduction of a new host in the season 18 – Sonu Sood – to captivate the attention of the audience. The personalized linkage promo with him was released in 4 different languages - Hindi, English, Telugu and Tamil. Our team created an interactive AR filter as per the theme of the season to interact with the audience and create a buzz around the latest season of the reality TV show.  Additionally, our team included creating different content buckets to interact with the audience via all the best form of content from static to motion, meme to contest to drive max interaction and engagement across social media platforms as well as partner platforms.  The digital show, called All Access Star, was a 5 episode contest hosted by Arjun Kanungo and VJ Gaelyn. The contest aimed to find a host for the digital show of Roadies Season 18. The contestants were assigned different tasks in each episode, and the final winner would win a trip to South Africa. The episode was aired during the weekends only, but the digital audience was kept engaged with Promos, Memes, Shandaar Shanivaar, etc. throughout the week.This bought wholesome engagement with fans on social media to find the next digital face. 

Results

With collaborative efforts, #ARM Worldwide achieved massive results in creating digital awareness and engaging the audience for MTV Season 18.  Introducing Sonu Sood fetched 83Mn + impressions and 10MN+ views across social media platforms in the promo itself. The digital show “All Access Star” solely resulted in 32.8 Mn+ Impressions, 29.5 Mn+ Reach,6 Mn+ Views & 7.7 Mn+ Engagement. The digital performance of Roadies season 18 resulted in 292 Mn+ Impressions , 226 Mn+ Reach, 90 Mn+ Engagements & 86 Mn+ Views across platforms including Gaana, Glance, Roposo, Instagram, Snapchat, twitter, Facebook, and Youtube.

  MTV India is an Indian pay television channel which specializes in music, youth culture, and reality programming. Launched in 1996 as the Indian version of MTV, the channel is owned by Viacom 18. To engage its audience, which is mostly GenZs and Millennials, MTV India decided to launch a social media campaign – MTV Meme Stars. The campaign was a social media hunt for the best meme maker considering the fact that on social media we see a new meme every hour on something new which goes viral.  #ARM Worldwide and MTV India joined hands to make this contest a big success and improve customer engagement to build relationships, improve satisfaction, and proactively nurture the customer base of GenZ and Millennials. 

Strategy devised

MTV India wanted to tap their audience base with utmost engagement and we planned to leverage the most popular content format for the same.  Memes - the imagery dialects have become the go-to language for Millennials and GenZs, undeniably unifying the globe with a bountiful amount of quirk and sarcasm. #ARM Worldwide took this as a challenge – to bring maximum engagement to MTV India’s Instagram account. Our social media marketing team did an in-depth analysis and excessive brainstorming to devise a campaign that best worked for MTV and achieve massive results.

Putting ideas into action

To launch MTV Meme Stars – a first of its kind hunt to find the ultimate meme maker, our team put together ideas into action. The goal of the MTV Meme Star campaign was to encourage millennials and GenZs to make new memes and win exciting prizes.  Our team decided to run this campaign on the most engaging social media platform – Instagram. The contest was open to the most creative minds and showcased their meme magic on social media. To make the contest more engaging, the team decided to introduce a new theme every week for 10 weeks. The participants were asked to make and post original memes on their public profiles, and also use hashtag #MTVMemeStars and tag the official Instagram handle of MTV India. 

To make the campaign a viral hit, the social media marketing team at #ARM Worldwide made use of IGTV promotion. A variety of IGTV videos was posted on the original Instagram account of MTV India to create a buzz around the campaign and encourage meme makers across the nation to participate in the contest.  During the finale, a total of 10 participants were shortlisted and a grand winner was announced based on the challenge. The grand winner won a prize money of Rs 1 lac.

Results

With concise and collaborative efforts, #ARM Worldwide achieved massive results on creating the social media awareness for MTV Meme Stars. The robust strategies resulted in more than 4400 entries for the campaign. The campaign reached a new benchmark in Week 6 with IGTV promotion. The virality of the campaign resulted in 54 Mn+ Reach, and 4 Mn+ Engagement.  The campaign was successful and had notable acclaim, for which, #ARM Worldwide was bestowed Inkspell Social Stars Award 2022 for the exemplary work done in the MTV Meme Stars campaign.

  Schneider Electric SE is a French multinational company specializing in digital automation and energy management. They work B2B, with a few physical stores in certain areas, and they only provide services to vendors and partners. They desired to expand their reach in the Indian market, and to do so, they sought digital marketing solutions provided by #ARM Worldwide. 

Challenges

General Challenges:-

• The global energy management systems market size reached $45.11 Billion in 2021 and is anticipated to rake up around $153.62 billion by 2030. Automation is an industry that is only getting larger as the said technology improves. Due to this, there was extreme market competition, which only continued to grow even more and some keywords opted by the client were very competitive due to their high search volume.
• Schneider has multiple country-specific sites. Since all of them revolve around the same product, there were many overlapping keywords, and a bunch of keywords from sites of other countries were ranking on ‘google.in’.
• Due to the product-specific nature of the industry, the content had to be posted on specific pages that catered to the said niche, which stunted the overall reach.

 Website Challenges:-

•  The URL structure of the website couldn't be changed (Limitations in terms of technical implementation/ very limited tech changes can be done i.e optimization of url structure, canonical tags, headings, heading tags, HREFLANG tag, and few other critical components of technical optimization)
•  There were certain restrictions on the website due to which content such as images (website speed cannot be optimized/ poor website speed that cannot be fixed due to limitation of platform and technology)
• On the majority of pages, content cannot be added further/ limitation on word limit/ limited content on majority of pages, and cannot be added for further optimization. FAQ missing, limited description around 100 words, details are not according to best practice of content word limit. 

Goals

The main objective of SEO is to improve the visibility of a website in search engine results pages (SERPs). This can be done by improving the ranking of the website for certain keywords or phrases, or by increasing the number of visitors to the website. The ranking can be tracked in real-time by various tools that show the keywords “Google rankings”. However, the client gave preference to a market tool which calculated the “blended rank” of the keywords. To comply with their preference, the SEO team had to formulate a new strategy. This required understanding the tool and overcoming the challenge with out-of-the-box methods. The team eventually warmed up to the tool and set the following goals:-

• Top 10 average blended rank for all targeted keywords.
• 70% keywords should be ranking on first page of Google SERP
• Increase in the organic traffic

The #ARM SEO team was able to reach this goal of a Blended Avg Rank of under 10 much earlier than estimated. Thus, a new goal of Blended Rank under 10 for all 50 Primary Keywords was set. With the new goal set, the team started E-Commerce SEO with a target of 25 keywords on Google's 1st page.  The target of Blended Rank under 10 was achieved for all 50 keywords in approximately 6 months. And with that, the goals for year 1 were accomplished! 

Solution

The Schneider Website was going through a revamp. They had changed their domain from ‘Schneider-electric.in’ to ‘se.com/in’. Due to this, the SEO done for the website was redundant, and the rankings took a hit.  Regardless of this, the #ARM SEO team revisited the revamped website, and planned the upcoming course of action. This time, with better strategies and enhanced technical knowledge, the team had the following objectives:-  

• Minimize ranking drop & keep website health in check.
• Improve SERP demand for brand and business services.
• Create maximum referring domains backlinks on the targeted pages.
• Increase positive content across the web.
• Sustain blended rank and google rank to get organic traffic to the website.
• Re-position as a market leader in Organic search.

, and the focus was shifted to regaining the ranks. To catalyze this race to the top, #ARM Worldwide suggested an aggressive guest posting campaign, making paid posts on other websites to complement the conventional SEO activities that our firm was providing.

With more than 3 keywords being targeted in just a single post, 46/50 of the keywords broke into the top 10, and the Blended Ranking was restored within just 4 months.

Throughout the duration of the project,  #ARM Worldwide published over 350 unique content pieces such as blogs, Quora posts and guest posts for Schneider Electric, written by the core technical team itself. A benchmark of 3-4 keywords per content piece was set.

There were consistent brand mentions like #Schneider and #Lifeison in our own blogs and third-party content as well.

Results

Through extensive research and plan execution, the #ARM Worldwide team was able to achieve all the targets.

• 124/150 keywords reached the top.
• 250+ Content pieces for 3rd party with on average 3 keywords interlinked.
• 120+ Blogs were written for Schneider Global, and each blog had an average of 1k+ views.
• 50+ Quora content threads with 500+ average per answer views.
• 1500+ Unique backlinks on High DA websites.
• Organic traffic witnessed 216% improvement, starting from 80K in 2018 to 173K in 2021. On average, there was approximately 10% Organic traffic growth every month.
• Till September 2019 traffic has been 50% better than the previous year.
• There has been over 10 times growth in monthly organic traffic since April. Organic sources have contributed 75% of the overall traffic to the website. (80% traffic via organic tactics)
• Almost 83% of the traffic is through SEO optimization of the website in the last 1.5 years.

Reach The Right Audience via SEO Different products require different marketing strategies that cater to the correct demographic. A wide reach is redundant if it doesn't garner the attention of the correct consumer base. SEO ensures that your brand is given the upper hand in the ever-changing landscape of internet algorithms. To ensure your business grows on the digital front and is equipped to tackle any unforeseen challenges that may arise, get in touch with our team of experts at  #ARM Worldwide.

  Pioneering solutions for everything finance, True Balance is building the next-generation financial platform for the underserved. Whether it's applying for a short-term loan or paying your monthly Wi-Fi bill, the solution is at your fingertips. With benefits like cost and time reduction, along with the unarguable convenience, these apps are now a necessity.

Challenges

India is one of the fastest-growing fintech markets in the world, with more than 6,636 fintech startups in 2021. The worldwide downloads of fintech apps surpassed 6.1 billion in 2021 showing the abundance of competition, and it only grows by the day.  A good app rating & ranking is essential to stand out, and it was a challenge for True Balance to stand out in the market and acquire a high ranking and achieve a benchmark of daily average rating of 200+ to surpass the competition.

Goals

True Balance desired to improve their organic app downloads and to bridge the gap between objectives and results, they joined hands with #ARM Worldwide. We being the digital transformation partner of True Balance broke down the given objective into 2 goals-

• Getting the edge over the competing apps and enhancing the True Balance app’s organic discoverability.
• Increasing the off-site traffic to further expand the reach.

Solution

Regardless of the challenges, the steadfast SEO team of #ARM Worldwide tackled them with extensive planning and research. True Balance were provided with exemplary digital marketing solutions in the form of App Store Optimization (ASO) and On & Off-Page SEO to get the upper hand over the competition. 

• The #ARM Worldwide team, through its ASO service, assisted True Balance in creating a robust brand image and improving the app’s visibility on the Google Playstore by targeting the keywords that had the most potential. By conducting play store audits on regular intervals, the #ARM Worldwide team kept track of the performance and the app’s ranking.
• On the basis of in-depth competitor analysis, an extensive list of keywords was chosen to understand what content is currently ranking and which keywords customers are using when they are searching for such a service. 
• The #ARM Worldwide SEO team utilised a combination of short-tailed and long-tailed keywords to maximise the searchability on SERP. The keywords were picked through a meticulous process of researching the common industry phrases and analysing metrics like their search volume and keywords ranking with the help of SEO tools - Semrush, ahrefs, MOZ etc.
• Utilising the best of Off-page expertise of the SEO team, multiple backlinks were created on the websites, receiving quality traffic and having DA. Also, several guest posts and third-party articles were published by the #ARM Worldwide on various reliable industry-specific websites to drive quality traffic and attention towards True Balance. 
• On identifying that there were occasional “Application not responding” errors for the app that could be a hindrance in the user experience & in the user rating, the team provided detailed suggestions and helped resolve the ANR issues.

Results:-

Through extensive research and plan execution, the #ARM Worldwide team was able to achieve all the targets.

• The app now had an all-time high of 50 Million total app downloads, from January 2021 till date.
• The ratings saw a hike from 3.6/5.0 to 4.4/5.0 on the playstore.
• The number of retainers saw a threefold increase from 1 Lakh to 3 Lakhs.
• The team was also able to achieve top rank for 19 keywords and retained a top 10 rank for 38 keywords.

Conclusion

ASO – Getting to the fingertips of every user. Over the past few years, we have seen apps in the ecosystem that True Balance belongs to transition from a facilitator to a necessity due to their unparalleled utility and benefits. With more and more alternatives popping up, having just a functional app is not enough. It needs to be optimised to attract and retain users. Tasks like app management and updates, A/B test, conducting app audits require a professional team to be executed efficiently and effectively.  #ARM Worldwide is your one-stop solution to everything SEO, with a team of experts equipped to provide your business top-of-the-line digital solutions.

  Hero Vired is an ed-tech platform on a mission to reimagine the way we learn and build a brighter future. They shape people into highly skilled professionals not only for the present, but for the future as well. It’s vision is to use modern and experiential pedagogical methods to provide holistic learning. To expand their horizons and reach out to a broader demographic over the digital sphere, Hero Vired sought the expertise of the SEO professionals at #ARM Worldwide. 

Challenges

EdTech is an industry that has seen exponential growth in the past decade. From start-ups to industry giants, there is a lot of competition in this multi-billion industry. Raising the organic traffic was challenging since the number of courses offered by Hero Vired was limited than its competitors, thus there were a lower number of pages to promote. Hero is a prominent brand in India and one of the market leaders in the automobile industry. However, EdTech is a completely different field where the pre-existing firms had already cemented themselves at the top in highly competitive keywords that the client wished to target.

Goal 

Hero Vired desired to create a robust online presence, and drive maximum traffic via organic means. They also aimed to increase keyword ranking and overall keyword coverage in SERP and enhance their brand awareness to stand strong among the competitors. 

Strategy

The #ARM Worldwide team conducted an extensive client and competitor analysis to identify the areas that need to be prioritised and formulated the following strategy to gain the upper hand over the competition:-

• Identifying the right keywords through various metrics such as their search volume to achieve the objective, provided that some keywords of the industry were highly competitive.
• SEO was started from the time when the website has just launched so it there were very less courses and other pages on the website and other content resource pages are also not there. ARM SEO team was the part of the team 
•  Increasing the content quality as well as quantity to ensure the website ranks well on SERPs.
• ARM team has maapped the keywords with the pages on the website and with the relevant pags of the competitors and shared suggestions to add the new pages which can be targeted on Google.
• Website’s core web vitals (LCP, FCP and FID) have been optimised and score was improved from 10 to 90 on mobile and desktop
• Focused on aggressive blogs strategy to create the content warehouse with the evergreen content that helped the most in expanding the organic reach around the searches around all the relevant keywords.

Solution

Hero Vired, being a new player in the Ed-Tech industry, had started operating with a fixed number of courses resulting in fewer content and less web-pages that could pull traffic. The first focus of our SEO team was to promote the available web pages with the right set of keywords. 

• In order to implement the first strategy, the team picked the top 75 keywords that can be targeted as per industry niche. These keywords were best utilized to perform the on-page optimization including title tag optimization, meta tag optimization and image optimization. 
• To implement the second strategy, # the ARM SEO team, revised the scope of keywords. With a detailed analysis of search trends, search volume and relevancy of keywords, the team appended an additional 75 keywords to target. A detailed content plan was developed, via in-depth market and competitor analysis. Multiple blogs, articles, guest posts and Quora posts were published on a monthly basis in accordance with the plan. It was ensured that every curated article and blog was mapped to the respective course page of Hero Vired to ensure high traffic and quality leads. 

Results

The improvement in the metrics perfectly reflected the success of the project. Organic growth  The analytics reported exponential growth in traffic from the month of June to October. There was a staggering 1099% rise in organic growth as the metrics went from approximately 1.8k to 22k.

Brand search volume  There was a jump from nothing to a whooping figure of 8100 post involvement of the #ARM SEO team. This was achievable due to SEO-friendly content such as website blogs, third party articles and Quora answers being published with relevant keywords embedded in them. The planned execution resulted in continuous result growth.

Keyword rankings Hero Vired witnessed a 100% increase in keyword rankings between 1 -10 positions due to high-quality backlinks and focus on relevant content. This consequently leads to better searchability and enhanced brand awareness. The number of Keywords with rank 1-10 position was ~0 on April 21 which shot up to ~110 in the month of May 2022

100% increase in Referring Domains assisted in gaining organic traffic and increased keyword ranking. #ARM Worldwide’s strategic technical audits resulted in an increase of HeroVired’s Core Web Vital desktop score of 100+ and a mobile score of 90+. The Variability & Importance Of SEO There are various techniques involved in SEO – from using relevant keywords on web pages to earning links to your website. The better your pages are positioned on search engines, the more likely you are to attract prospective customers to your business. A customized SEO campaign from #ARM Worldwide provides you with an all-in-one solution to SEO for your valuable audience to find you online without investing many hours of work.

  Revolt Motors is the next-gen mobility company, created for the smart world. With technology at its roots and a class-apart product in the works, Revolt has introduced India’s first AI-enabled electric motorcycle without compromising on the performance or aesthetics of a regular ride.

Challenge 

Debuting automobiles with a bang The Indian tech market has seen a significant shift because of the country's winning combination of digital innovations. India currently boasts the fourth-largest automobile industry in the world. With nearly 0.32 million vehicles sold in 2021, the Indian EV market is likewise developing quickly. The primary motivation of the nation's automotive professionals is to debut automobiles with a bang and provide a trouble-free booking experience to their consumers. Due to the rush on the market, Revolt motors, with around 25+ showrooms in over 20 cities in India, needed a market engine at its launch of India’s first AI-enabled bike to deliver a hassle-free user experience to its customers. #ARM Worldwide aimed at making their launch a successful buying journey.

Goal

An idea to give customers a seamless buying experience To make a massive entry into the automobile market, Revolt Motors wanted to have an entire ecosystem for the launch of their motorcycles. From taking bookings to seamless delivery, Revolt Motors wanted to keep its focus on customer satisfaction.  Revolt Motors and #ARM Worldwide joined hands to solve the mobility company’s problem statement by providing a digital solution.  For delivering a smooth and seamless experience to the customers, #ARM Worldwide pitched in the idea of developing a custom build digital ecosystem for Revolt Motors that would help with the customer purchasing journey. Additional features that #ARM Worldwide incorporated in this unique ecosystem were location-based delivery tracking, integration with PAN India delivery hubs, unique subscription plans, real-time booking status update, finance integration, and strong backend support to seamlessly manage the system. Development of end-to-end interface The development journey of the end-to-end interface was a multi-faceted procedure that required extensive planning to ensure that it provides an appeasing user experience and reflects a good brand image. A robust data management system and database maintenance was the need of the hour. It was essential that the customers that have placed their deposits are allocated their slots. Customer satisfaction is a priority, and it is necessary that a seamless user experience is provided.  For this, the #ARM Tech team developed a booking system that keeps the customers in the loop about their purchase every step of the way.  Since the motorcycle was launching in different metropolitan cities such as Delhi, Bangalore, Mumbai, etc in phases, the team decided on geofencing the website. We ensured that the city-specific bookings were enabled on the dates coinciding with the client’s schedule.  We also developed the payment journey and dealer allocations as per the locations and did pilot runs to ensure the execution of the application and expanded the same across PAN India. To further improve the product appeal, #ARM Worldwide suggested that Revolt provide customers with alternative financing options. After onboarding various finance companies for the same, options for purchasing through loan and EMI were incorporated in the payment gateway developed by the team for a smooth purchase.

Result

A drive towards success With the idea successfully put into action, Revolt Motors witnessed massive bookings (more than 20,000) within the first day of the opening.  Additionally, the mobility company’s digital presence aided with a remarkable brand visibility across multiple states. The booking engine successfully promoted a smooth booking experience and on-time slot allocation which resulted in an indomitable booking rate.  Even financial transactions were observed after the establishment of a solid financial system – multiple payment options or journeys  surge in user buying experience. CSAT built a strong brand-consumer relationship. Geo-fencing enabled smooth accessibility across multiple states for the brand.

The way forward

Web development A well-designed website is the primary requisite for reaching a larger audience and generating more leads in this digital era of transformation. At #ARM, we simplify web development for you. #ARM Worldwide helps increase your digital presence and make your services easily accessible to present and potential clients. 

  Splitsvilla, the Indian dating reality show, was all set to launch their 13th season with hosts Sunny Leone and Rann Vijay Singh. The season was conceptualized on Greek Mythology - The cupid’s arrow - with MTV playing cupid to help contestants find their one true love.  #ARM Worldwide and MTV joined hands to heavily promote Splitsvilla Season 13 on social media. With conclusive efforts, our team ran down analysis to devise robust strategies to achieve what MTV had dreamt of.  The show’s audience primarily consists of 18-24 Year olds who relate to the drama and fantasize about finding love for themselves. Our research showed, almost 69 Millions users from this age group are present on Instagram.  And we began to think, as to how we can create a buzz for the show and reach these millennials? 

Challenges faced

The two major challenges we faced when planning the campaign were:

1. How do we create buzz on social media among all the clutter
2. How do we drive engagement and increase followers on MTV India's Instagram handle

Strategies devised 

We at #ARM Worldwide approached the challenges with a 2 pronged strategy:

1. Creating relevant and engaging content, leveraging influencer collaborations on social media to get them talking about Splitsvilla X3
2. Leveraging the newly launched reel feature of Instagram to reach new users 

Putting Ideas into execution: 

In phase 1 of the campaign, we called for entries via online auditions with the message to not let social distancing deter them from finding their forever and kept the ante up with a collaboration with Yashraj Mukhate  In phase 2, the campaign was launched with the main promo and a robust Network TV and Digital Pages plan. We developed more content around content pieces and collaborate with influencers like gorgeouspotahto, govinuts, kareemabarry, and awwwnchal to promote the launch date.  In phase 3, we kept the interest peeking with episodic promos, Big Boss collaboration and a contest for all the single people. It is in this phase where we leveraged reels to promote, collaborate and push more contest, episodic and contestant content to reach new audiences and build a stronger fan base. 

Results: Turning dreams into reality

With concise and collaborative efforts, #ARM Worldwide achieved massive results on creating the social media awareness for Splitsvilla new season. We achieved a total reach of 1.04 Bn for the campaign, with more than 71 million engagement, 824M+ video views, and attracting 400K+ followers on their Instagram handle.  Total Reach - 1.04 BN Engagement - 71 Mn+  Video Views - 824M+ New IG Followers - 400K+  In a time where social distancing was being promoted, MTV and Splitsvilla brought people together to celebrate and find their “ONE TRUE LOVE”

  RICS School of Built Environment (RICS SBE), Amity University, is an industry-led academic institution that offers unique courses such as MBA in construction management, which provide industry insights and practical experience. The days of queuing in long lines for college admission are a thing of the past. The current generation favours doing tasks digitally. Thus, to spread knowledge about these unique and comprehensive courses over the internet and find individuals who are well suited for them, RICS joined hands with #ARM Worldwide.

Challenges 

• Due to factors like overpopulation and extreme disparities in skill gap, countries like India have a very competitive work and employment environment. This competition gets more fierce as someone climbs the hierarchy in their respective field to prove they are an irreplaceable asset. This has led to a spike in interest in management-oriented courses, with thousands of colleges taking in over 3 lakh students annually. Marketing and Finance are the most dominant fields for these courses. The robust MBA and BBA courses provided by RICS were comparatively harder to discover as they targeted a niche field of BE, therefore, the admission rates were pretty low. 
• Before the assistance of the #ARM Worldwide team, the website was generating very low traffic when compared to the competitors. This issue snowballed into sup-par discoverability of the institute, and consequently, the enrolment rates through the website remained unsatisfactory. Low admission rates and lack of brand presence can lead to a loss of goodwill, thus this challenge had to be remedied as soon as possible.

GOAL 

The #ARM Worldwide team set a goal of 150% annual growth and driving in more enrolments. To achieve this, the #ARM Worldwide team focused on:-

1. Increasing the organic traffic received by the website.
2. Driving up the enrolment rates for the MBA & BBA courses by utilizing robust SEO strategies and improving the organic lead generated by 10%.

Strategy

Niche yet Notable The #ARM Worldwide team conducted extensive research on the trends and the rankings of the keywords being utilized by other institutions. There are various colleges offering MBA courses in finance, advertising, etc, however, the building & real estate industry-specific courses provided by RICS were their USP. As they were the thing that separated them from the competition, #ARM Worldwide built a strategy around them.  To further foster this niche, the #ARM Team researched and identified websites with relation to education and course selection, such as student forums, exam-prep sites, and other trustworthy websites, and initiated an aggressive backlinking campaign on the websites with high domain authority. Reaching The Pinnacle By accounting for factors such as examination and graduation dates of various colleges and the month of result declaration, the #ARM team was able to capitalize on the strategy at the peak time-frames. Through effective planning and keyword optimization, the aggregate efforts of approximately 40 keywords assisted in achieving the 1st page of Google SERP.  The #ARM SEO team suggested that RICS optimize their admission portals and enrolment forms, as their robust courses are the primary traffic generator. Pivoting the niche from a hindrance to a strength assisted in further cementing the RICS brand in the education sphere. This was done to achieve more enrolment rates and drive more traffic to the website by attracting students that were actively looking to join the course. The on-page components were further polished to act as a backbone for the robust strategies proposed by the #ARM SEO team. This required activities such as optimizing the site’s meta tags, the various headings and the images to be more SEO compliant so that more keywords could be infused in the published content. Furthermore, the #ARM team put substantial efforts into optimizing the off-page content such as blogs and guest posts, as well as short-form content such as Q&As and short articles to cover all the bases. Lead Generation The primary focus was on targeting the keywords related to “Admission”, PAA queries and optimizing the website pages & blogs around the same. Also, admission-related search queries were infused in the off-page activities, in the descriptions, headings and other tags of the site. Aside from this, a preliminary set of criterias were created, on the basis of which the candidates would be selected. They are:-

• Percentage results from a recognized board,
• History of participation in Extracurricular activities,
• Financial Background

These were utilized as the litmus test to ensure that the students approached are the perfect fit for the institution. Through continuous SEO optimization and off-page activities on various platforms to scout potential candidates and via referrals, the team was able to bridge the gap between the freshers and RICS by generating and providing leads.

Results 

The toiling work and efforts put in by the members of the #ARM Worldwide team paid dividends. Through sheer effort and considerate planning, the metrics achieved by the team for RICS were beyond the most hopeful estimates,  showcasing the flawless execution of the #ARM Strategy.   Organic Growth The goal of 150% organic growth had been comfortably achieved, and the exact growth was 166%.   Traffic At the end of the year, RICS the traffic hike from 3.3k to 10.4k, a substantial improvement of 315%. A substantial role was played by the keywords optimized with reference to “MBA/BBA Enrolment, as 70% of all the organic traffic was through the program pages.  

Lead Generation Lead generation, one of the most essential strategy to improve admission rates, witnessed an exponential rise as well. The number had jumped from a meager 2 monthly leads previously, to  200 monthly organic leads. An astounding 10,000% improvement!   Brand Search Volume The brand search volume increased by 45% every consecutive month for the duration of September-November as compared to the statistics of the same quarter from the previous year, an indication of the impact left by the work of #ARM Worldwide.  

Keywords Ranking Keyword ranking, one of the prime KPIs of SEO strategy, also saw notable improvement. There were:-

• 40 keywords that ranked in the top 10 rankings.
• 17 Keywords between the 11th and 30th ranking
• 3 Keywords between 31-50 ranking.

 

“You can only sell what can be seen”  Differentiating from your competitors is even more difficult in the digital environment, as there is nearly infinite content on the internet. This is why a good SEO Strategy is a necessity. To bridge the gap between you and your future clients, contact us now for digital marketing solutions, UI & UX development, ASO and so much more.