Forward thinking marketers have started to adopt content marketing in place of traditional marketing tactics to grow their business effectively. Customers, leads, and audiences look for valuable content from your brand, and this is where content marketing comes into the picture. Content marketing helps businesses attract, engage, and delight their target customers.
We, at #ARM Worldwide, assist your brand to create and share relevant content – articles, videos, podcasts, and other media – to establish expertise, promote brand awareness, and position your brand on top of the consumers’ minds when it’s time to buy what you sell.
How we help?
Our content marketers strategize, develop, and distribute useful content – social media posts, blogs, newsletters, emails, videos, and more – to existing and potential customers. We use content marketing as a means to establish and nurture relationships with your customers. Under the content marketing umbrella, we provide two services – content strategy and content warehousing.
- Content Strategy
Our team of content strategists devise a unique and robust content plan for your business to attract the target audience and keep them engaged even after the purchase. We specialize in curating robust content strategies seeped in data-driven decision-making. The first step our team takes towards developing a content strategy is determining the brand goals, and performing market research and analysis to back all tactics in the strategy. With a consultative approach , we first understand the brand objective, products, target audience, and accordingly, arrive at the next steps.
Our team runs a content audit to assess your top-performing and lowest-performing content to help determine which direction to take next. From determining the type of content to create to brainstorming ideas, we assist you in coming up with the best content solutions to increase visibility and growth.
- Content warehousing
We ensure to create quality content for your brand across mediums to increase ROI and brand visibility. Our team of multi-disciplinary and multi-talented content creators curate fresh and unique stories to publish across different platforms. Whether it is content for ebooks to generate leads, a video script for the demo of a new product, or infographics to augment brand awareness, we create high-caliber content that inspires your audience to make the purchase decision.
Our team works around various gated and non-gated content buckets, including textual long form such as audio and video scripts, story writing, authored articles, blogs, whitepapers, e-books, press releases, newsletters, product pages and more, textual short form such as quora answers, tweets, ad copies, case studies, and more, and creative content such as social posts, media banners and more.