Content MarketingSocial Media Marketing
Content Management System: Why Is It Essential For Your Website?
Managing and consistently updating your website is crucial in the digital world we work and live in. Businesses need an intuitive system that allows easy updating of information while maintaining brand identity and keeping messaging consistent for prospective customers. A Content Management System (CMS) stores all of your web content…
INTRODUCTION TO CMSA Content Management System helps implement a comprehensive content marketing strategy and weave content into your commerce strategy. It is a Graphic User Interface (GUI) application where users can manage and publish web content, allowing users to contribute, create, and edit without having to run after a developer. It further provides version management and authoring workflow to keep large and global sites consistent. A CMS comprises of two core parts: CDA and CMA. The Content Management Application (CMA) enables marketers, merchandisers and other content creators to work with content directly, without the need to involve the IT department. In contrast, the Content Delivery Application (CDA) operates as the back-end portion of the website. It assembles the code, displays it to your front-end visitors, and stores it, turning it into a well functioning website that visitors from around the world can access.
VARIATIONS IN CMSChoosing the right setup of CMS can make a lot of difference, primarily while growing, adding new channels, and integrating new third-party services. Let’s define your current choices for building a CMS architecture.
- Traditional/Coupled CMS: It connects the content database with the content creation and content publishing areas. Here, making changes or customising the setup can take a lot of developer time, if it is even possible.
- Decoupled CMS: This architecture separates content creation from content publishing. However, the front-end formatting still dictates how the content is to be designed and presented.
- Headless CMS: It eliminates a lot of development legwork for marketing teams and provides greater flexibility. As technology changes and the mediums used to market to audiences change, this architecture is best-suited to modify and adapt rapidly.