BlogSearch Engine Optimization (SEO)

Essential SEO Techniques for Top Ranking in SERP

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All geared up to scale new heights with your search traffic? Just go ahead and use the right SEO techniques. It's the classic case of doing the right thing at the right time! The right systems and practices will help you with a substantial increase in your traffic as well…

  • By Ritwik Mitra
  • March 31, 2016
All geared up to scale new heights with your search traffic? Just go ahead and use the right SEO techniques. It's the classic case of doing the right thing at the right time! The right systems and practices will help you with a substantial increase in your traffic as well as your conversion rate. But at the same time, it is imperative to understand and meet the requirements of your target audience. It all becomes clearer and much more lucid once you have these answers and have comprehended them well. And maybe right now, thousands of netizens are looking for your site. So, get set to become an SEO expert – it is much easier than you think!

How do I become Number 1 in Google?

Psst...want to know something that some SEO companies might not be too keen on letting you know? The number 1 reason to become the No. 1 in Google is to be good enough or a little more than that. They know how to employ the right SEO techniques. And it's as easy as ABC:
  • All you need to follow are some basic good practice on-page SEO guidelines.
  • Add a few high-quality, relevant anchor text savvy links at the site.
  • Make sure that the on-site navigation is Google-friendly and articulate.
  • Ensure the site is easy to update.
Post this, all you require is some awesomely amazing original content that does not compromise quality and is at least a tad similar to other sites and pages competing for the desired terms. Once you've followed the procedure with full faith, you'll probably rank in Google for the spot you've been eyeing for so long. Normally there are a few more obvious ways to become Numero Uno:
  • Free / Natural / Organic Listings
    • Organic Listings
    • News
    • Video
    • Maps
    • Places
    • Blogs
    • Images
    • Social Updates
    • Shopping
  • Sponsored / Advertising links
As easily understood and deciphered, a number 1 ranking in Google natural listings is something to die for because you do not pay for the clicks. Free traffic from Google is like manna from heaven. Moving ahead, there are certain other SEO techniques to grow the search traffic too. These could move the needle from 0 to 50 in just about three months. It would help if you audited your site framework – Figure out why you're not getting enough search traffic and sales. Write for readers like you and me, not search engines – Give it a thought and a long one about what your readers want to hear from you. Shy away from "guaranteed SEO results." – Whenever you hear the words "Guaranteed SEO results", run for the hills. Don't over-optimise anything – This needs to be avoided at all times because Google penalizes sites that don't look natural. Do some research on keywords – Use Google Keywords Tool to discover what people are looking for. Now that we've talked a lot about SEO techniques let's focus on improving website positions. SEO has two techniques to do just that in the Search Engine Results Page (SERP). These are famously known as ON-Page SEO and OFF-Page SEO. ON-Page SEO relates to all the things that we do within our website, such as title, description, content, image, keyword stuffing, internal linking, etc. It gives a structure to your website to make it search engine friendly. Now coming to Off-Page SEO will help make your website popular on the Net. You could get more visibility through this. Only Off-Page techniques can aid in enhancing your website status in SERP.

Technical SEO Techniques -

  1. Internal Linking -

Internal links are a method of directing relevant keywords from your website to pages you want to rank. The reason for this is that internal links assist Google crawlers in crawling the structure of your website. In addition, internal linking is an approach to establishing your website's topics and related subjects. Finally, internal links are also useful for making it easier to navigate throughout your website.

  1. Technical SEO -

To improve organic ranks, technical SEO guarantees that your website conforms with all technical criteria put forth by major search engines. Indexing, content distribution, crawling, and site creation are covered subjects. Technical SEO tactics are always changing, making it more difficult to coordinate with dynamic search engines. Therefore, it's safe to state that technical SEO is always improving.

  1. Mobile-Friendly Test -

Search engine rankings are improved by having a mobile-friendly website. This is one of the areas that Google's Mobile-Friendly Test can readily evaluate. It is simple to collect all of the necessary information. The following are some essential aspects that can contribute to the desired outcomes:
  • Font Sizing Increase
  • YouTube Videos Embedded
  • Using Mobile Accelerated Pages
  • Images that have been compressed

  1. Website Loading Time -

The speed with which a website load is a key technical SEO aspect. Page load time has a significant impact. Users want to navigate websites quickly, and even a small delay in page load time increases the bounce rate. In the user's browser, every web page should load rapidly. It would help if you used the web page test tool to see how long it takes for each web page to load.

Let's take a look at the trending off-page SEO techniques:

The most famous ways of Off-Page SEO techniques are search engine submission, directory submission, social bookmarking, forum posting, article submission, and blog commenting. These can help build quality links for your pages.

So now you want to know what Link Building is?

Link Building is the route to gain quality links from diverse sources to optimise your content on the Internet. And in turn, quality backlinks assist with improving your web page domain authority, page authority, and organic traffic. Some of the best-known ways to build quality-incoming links are social bookmarking sites, article submission sites, directory submission sites, forum posting sites, classified submission sites, and blog commenting sites. These myriad options enhance the popularity of your web pages.

What are the latest off-page SEO techniques in 2021?

Here is a list of the most popular off-page SEO factors: Link Building: We are sure you already know a lot about this! Social Bookmarking: This is a way to save, edit, search and share links on the Internet. Article Submission: As the name suggests, article submission is a way to send your article to the articles directory. These sites let the users place some incoming links to their web pages. Directory Submission: Here, you need to submit the links of web pages to web directories. Forum Posting: Ask, and you shall find the answers here! Forum posting is a way to ask and find solutions to the questions put forth by any member of the forum posting sites. Blog Commenting: Go on and say it all, comment this way or that because blog commenting lets you do it your way. It is a way to post comments to a blog. Classified Submission: This is a way to post classified ads on different classified submission sites to advertise your products and services to generate more leads. Social Media: The most common way social media sites boost social and referral traffic. Social media sites also come in handy to improve your ranking instantly by posting the web pages in groups. Link Exchange: A good way to increase incoming links, link exchange can help improve your search engine ranking positions.

Enough about Off-page now. Let's move on to On-page.

So what does on-page SEO involve? Well, well, we could spend a remarkable amount of time on this, but we guess it's all about certain principles behind all the tactical work that you would put into optimising that page for that keyword term, phrase, or set of phrases. Of course, it's 2017, and we're sure that it is a set of phrases that you're targeting rather than just a single keyword! So what are these principles? Satisfy the searcher's intent – Let's aim to fulfil the searcher's goal and satisfy their intent. Long-Form Content – Once upon a time, 300-word blog posts used to be enough. Today, please go on and write your heart out! Increase your speed – We all know that abandonment rates are very high, so pull up your socks! Engage your audience with UI, UX, and branding – Explore options and look for a few different aspects of UI and UX from the SEO point of view. Ensure certain elements do not dissuade your visitors – You would want to avoid elements that distract searchers or dissuade them from visiting you. Keyword targeting – Keyword targeting, the old traditional way, still holds value even in today's day and age. Long-Tail Keywords – The longer the Long-Tail keywords, the better the conversion rates. Snippet optimisation – A nice Meta description works well, and it's the snippet at work here. This is principally an ad to searchers saying, "Please click on my link. I'm waiting for it." A unique value – Uniquely valuable is this idea that you provide something that no one else in the search results provides. So, look no further. Instead, Mull over the above pointers or principles of on-page SEO techniques can be implemented and tried out for improved results. And try not to forget the most important aspect of it all – that the focus should be on quality content written for humans. So think of the reader and write accordingly. Only the smartest search engine optimiser paired with the best content writer reaches the pedestal where they can proudly be called No. 1. We hope you see yourself in that position.

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