Digital Marketing / Inbound Marketing
How to choose the right KPI for Digital Marketing?
Key performance indicators or KPIs are quantifiable measures that assist a business review its performance and tracking the results. There are a lot of metrics that define the success of a digital marketing campaign, but KPIs are the exclusively selected metrics that best display the investment yield for a specific…
Why should digital marketers set KPIs?KPIs give a SMART approach, i.e. Specific, Measurable, Attainable, Relevant, and Time-Bound, to your digital marketing campaign. Defining KPIs for campaigns assists the business in ensuring that its operational efforts and monetary investments are reaping maximum benefits. Some other benefits of setting accurate KPIs for your digital marketing campaigns include:
- KPIs justify the performance of digital marketing experts in front of stakeholders such as investors, clients, and even employees.
- They help in identifying the wins and loopholes in the campaign which assists in devising more rewarding and fruitful future strategies.
- Analyzing the KPIs diligently also helps in becoming aware of hidden opportunities and foreseeable threats, which helps in bringing about proactive measures.