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How to Measure the Quality & Value of the Content?
We all have gone through various jargons around content marketing but have you ever thought on measuring the effectiveness of a great content? What is a good or bad content? Skip this and go to the end of this post if you are simply interested in a checklist to gauge…
- Value or Volume?
- Quality or Quantity?
- Twitter Trends or Organic content driven conversations?
Try to answer this question and think again on what makes us "like" the content on facebook or twitter? Why we bookmark any website? Why The Shawshank Redemption (or these other IMDB movies) has the highest consumer rating?
What is the difference between Good Content vs Average Content? or How to measure the quality of the content?
The answer to measuring the quality of content is "Why one should care." Tweet
Why is the phenomenon by virtue of which we can also define the quality or value of any piece of the content.Here is the list of few checklist that you may consider while crafting the content & ensure the quality output.
- Does the "content" pass the “Why Should I Care” test?
- Does the "content" have any surprising elements?
- Is it differentiable from the competitor’s content?
- Does it offer mass appeal?
- Is it something that hasn’t been seen before?
- Is it able to be monitored and measured in real time?
- whether your pitch is right or not
- whether your content will go viral or not (personally I hate the word 'viral')
- whether your consumers will love or ignore your story