How Machine Learning is Innovating Mobile App Marketing
Artificial Intelligence (AI) and machine learning were terms unheard of until recent past. But with swift development of technology, AI and machine learning have changed the face of marketing. Many marketers who were earlier apprehensive about using such futuristic technology, have adopted it and it has given a fresh perspective…
- Customizing the App and Making the User Feel Special
- It helps the users to get the most relevant and alluring content according to their interests.
- Your users will feel like your app is really communicating with them.
- Posting a targeted advertisement, which is also a part of customization, have high chances of resulting into sales.
- Makes Searching Faster and Easier
- Machine Learning Enables E-Commerce Apps To Skyrocket Their Sales
- Recommendations, selected according to your user’s purchase patterns, searching requests and the site contents.
- Predictions about the future trends, sales and prices, based on open sources (like blogs, social media, news articles, etc.)
- Optimization of your searching process.
- Enables to Mine Big Data
- Faster and Protected Authentication Process