Technology

Major Trends for SaaS Product Development in 2018

SaaS product and application development is one of those industries in which the competition is increasing each day. The competition is fairly expected in a growing industry like this. But to stay ahead in the race every company needs to keep up with the latest trends while developing and refining…

By Rishi
December 21, 2017

1. Retain Better Customer Approach

It has been financially proven that retaining a customer costs less than hiring a new one. Also, retaining existing customers establishes long-term relationships which keep the product afloat and self-sustainable for a long time. It also builds up the product brand as it establishes trust, it also leads to higher referrals and keeps you ahead of the competition with the revenue growth.

2.Getting Mobile Ready

According to research, more than 50% of people using Smartphone out of the global population and according to Google mobile blog, more than 61% users do not prefer to go to the website, which is not mobile-friendly and quickly migrate to your competitor's website. In 2018, it makes no sense to only have desktop optimized product. In order to get the huge number of qualified traffic and potential customers, SaaS product development company website must be mobile friendly. So that prospects can anytime check out your development advantages on the go.

3. Content Marketing

Content marketing is a great way to get inbound leads and prospects for your product. Content shows that you have the market knowledge to be an industry leader and establishes a brand name amongst the audience. Content marketing can be made easy with proper strategy and well-planned content calendar.

4. Artificial Intelligence

Artificial Intelligence is the new bloodline that streamlines the efficiency of your product. It helps the customers give personalized experiences and helps you differentiate yourself from the competition. It improves the workflow of the product as it can help automate the tedious tasks and increases the morale of the employees while increasing their productivity and performance.

5. Usability and Pricing

User Experience is the key to SaaS product success and this should be dealt with high priority. Users are always ready to pay the right amount if your product solves their actual problem. Also, proper usability for the product keeps the user coming back and even become promoters by referring your products to others.

6. Free and Premium Support

Support is the one thing that establishes trust amongst the user that someone is always there to help them out and assist them with their problems. The support might be free for premium but it is necessary and also promotes the growth of the business. This is the one thing that helps your product become more superior from the competitors while establishing brand name and reputation in the market. SaaS Industry and SaaS trends are changing regularly and you need to keep yourself updated with what’s the latest. Stay one-step ahead as compared to your competitors. Customer oriented approach, mobile friendliness and efficient content marketing will act as the catalyst to gain more revenue and growth. Let’s discuss how you can use SaaS marketing to achieve your business goals.