Social Media Marketing

From Laughs to Likes: Meme Turning Viral Trends into Marketing Wins

By Team #ARM Worldwide
October 12, 2024

Ever find yourself stopping mid-scroll because a funny, relatable post popped up on your feed? It’s hard to resist, right? You’re likely to like it, maybe even share it with friends—because who doesn’t love a good laugh? Humorous content has a unique way of grabbing attention and lifting our spirits. In fact, nearly 75% of people aged 13 to 36 regularly share memes, with 30% doing so every day. It’s no wonder these posts go viral; they establish a connection through shared laughter. For marketers, meme marketing presents a fantastic opportunity to break through the digital clutter. They create bonds that feel relatable and memorable, leaving a lasting impression. By crafting content that’s easy to share and has the potential to go viral, memes can significantly boost brand awareness and engagement. Research shows that over 60% of consumers are more likely to buy from brands that use memes in their advertising, highlighting the powerful impact of humour on our purchasing decisions. So, why is meme marketing so effective, and how can brands make the most of it? Let’s dive in and explore!

Meme : The Secret Sauce Behind Engaging New-Gen Campaigns

Unlike traditional ads, memes feel more authentic and humorous. The blend of humour with brand messaging helps businesses connect with consumers naturally, sparking interactions, engagement, and other benefits which add to the virality. Here’s why they reach the audiences faster than conventional methods:

They are Relatable: Memes tap into emotions, experiences, or shared cultural moments that connect with a broad audience. Brands can position themselves as relatable and relevant by using popular or trending memes.

They Have the Virality Factor: Memes are inherently shareable, often spreading across platforms like Instagram and X with your dear ones. This gives brands access to a vast, organic reach, unlike traditional forms of advertising.

Pillars to Community Building: Memes help brands build a loyal, engaged audience by tapping into shared humour and trends. Moreover, meme marketing helps convert casual followers into active participants who feel connected to the brand's community.

Engagement: Zomato's 16th-anniversary comedy roast went viral, garnering over 1.3 million interactions and drawing in brands like Taco Bell, CarDekho, and Crocs India. Memes are natural engagement drivers, increasing social media engagement.

Some of the Brands that Have Won Customers with Laughter

While meme marketing has been around for some time, it has become an integral part of impactful social media marketing strategies, with numerous brands going above and beyond to come up with witty, creative, and quirky ideas that resonate. Let’s check out a few fun and impactful examples:

Lovebirds and Laughter: Flipkart’s Perfect Match

When Laila Majnu took the internet by storm, Flipkart, India’s e-commerce giant, saw the perfect opportunity to join the fun. In true meme-master style, they cleverly linked the film’s iconic lovebirds to their products and services. The result? A meme that not only tickled funny bones but also plugged their offerings in the most entertaining way possible. By riding the viral wave with humour, Flipkart didn’t just keep up with the trend—they owned it! https://bit.ly/4fjNbKS

That Ladaku Friend: Splitsvilla’s Witty Banter for Your Crew

For TV channels, what better way to create engaging content than by using clips from their shows? By turning memorable moments into memes, channels can keep viewers entertained while staying relevant to their brand. In a social media post, MTV Splitsvilla created a meme from their show using the line, "Every group has that ladaku (quarrelsome) friend." This simple yet relatable moment turned into fun and engaging content, where users couldn’t resist tagging their "ladaku" friend. It’s a great example of increasing visibility while staying true to the brand and driving engagement through fun and relatable content that connects with the audience. https://bit.ly/4hgI93L

Zomato’s Culinary Comedy: Serving Up Memes with Flavour

When we talk about one brand that has mastered meme marketing, we can’t miss mentioning Zomato – India’s meme marketing maestro! Their social media is a goldmine of witty memes that perfectly capture daily food cravings and dining dilemmas. One standout moment of such meme content is the "Thala for a reason" trend. True to form, Zomato didn’t miss a beat, jumping on the trend with a witty post that, while not directly promoting their services, still sparked a massive response. With over 30.1k likes and 346 comments, it proved that Zomato knows how to keep the conversation going. https://bit.ly/40k7Rym

Meme Your Way to Success: Must-Have Ingredients

Now that we’ve explored the reasons, examples, and why everyone loves engaging with shareable meme content, let’s dive into the key elements you need to consider when planning meme marketing for your brand. #1. Adapt to Trends: Memes have a short window of influence, and using them at the right time ensures they resonate with audiences. #2. Know Your Audience: Understanding the preferences, humour, and cultural references of your target audience is crucial. What resonates with one demographic may not with another. #3. Stay on Brand: While viral trends can be enticing, not all memes align with every brand's identity. For instance, in the BFSI sector and healthcare sector, creating memes may not be appropriate and unethical. #4. Be Original: While jumping on viral trends is effective, creating original meme content that speaks to your brand’s unique qualities can set you apart from competitors.

The Future: When Humour Meets Strategy

With the rise of platforms like YouTube Shorts and Instagram Reels, meme marketing has become an essential component of brand strategy. These short-form videos are ideal for delivering quick, engaging humour that instantly connects with the viewers. As attention spans continue to shrink, brands will increasingly rely on short-format content to capture and hold audience interest. Furthermore, with the workforce gradually shifting to Gen Z, it's expected that even more brands will adopt this strategy to remain relevant and engage younger audiences.

To Wrap Up: More Laughter, More Engagement

What began as a light-hearted exchange among friends and family has now transformed into a marketing sensation that brands are eagerly embracing. As competition in meme marketing heats up, we can expect it to evolve and get more creative each year. For consumers, that means more laughter and entertainment. And for brands, it means greater visibility, higher engagement, and deeper connections with their audiences.