Technology

Why is WordPress Web Development the Need of the Hour?

Paving its way since 2003, WordPress is considered one of the best website-building tools even today and has evolved a lot in recent years to serve the diverse needs of digital and business ecosystems. Its unique suite of features makes it the most popular content management system in use today.…

By Shrishti Jain
September 24, 2022

Introduction to WordPress

WordPress is regarded as one of the greatest Content Management Systems (CMS) and has seen significant development to meet the wide range of demands of the business and digital ecosystems. WordPress features a user interface and functionalities that help build every step of the customer journey to attract, convert, retain, expand, and scale. It provides a broad range of layouts and themes and is free to use. Themes are not pre-set and can be altered to suit the user’s needs. Another fascinating feature of this CMS development is identifying customised functionality in the site via plugins. Analytics, membership forms, sign-up forms, and other sophisticated features can be added via plugins.

Features for Web Development

Having a unique website is essential in this cutthroat corporate environment, and the manifold features of WordPress make web development more simple and quick for businesses of today. WordPress development services are empowered to create web applications faster with the enterprise CMS modifications built for agility. Deliver compelling content, websites and digital experience. The WordPress plugin services include hundreds of plugins — small pieces of code designed to perform specific tasks — that allow building mobile and tappable experiences (AMP, PWA, and Web Stories), integrating with other systems and data and many more. In addition, WordPress is a reputable software for which a designer can build custom themes to offer your website a style that works for your company and your budget.

Why is it Important for your Business?

WordPress sites can contain custom web applications, full-service e-commerce stores, showcase a portfolio, or host a social network, group, or podcast — whatever your business requires! Many small and large businesses can update, edit, change, and adjust the content of their websites in the most practical way owing to WordPress development. In addition, businesses can test, tweak, and optimise each step in the checkout process to maximise conversion rates and improve their customer experience. WordPress is by far the finest option available for businesses seeking a backend system that provides adaptability, extensibility, and customisation.

Google Apps Integration

By integrating Google Apps with WordPress, you can learn more about your audience without writing a single line of code. This blend helps businesses narrow the gap between their website’s intent and its actual impact. Using funnel reports to track visitors’ paths through the website, businesses can discover trends and optimise their experiences accordingly. Businesses can measure conversions by identifying how visitors complete specific tasks, like reaching a product page or form and tweak their websites to remove speed bumps. The plugins range from simple ones for posting Google Forms and documents to an entire web services tool that automates a number of tasks. Somewhere under the umbrella, there should be a solution you can use.

All-in-One Platform

WordPress gives businesses all the tools needed to publish content and sell products/services from the same platform. Design a powerful online store and install more plugins to help attract customers and increase business sales. In addition, businesses can tap into WordPress extensions to reduce custom development from their commerce experience. You can address marketing, shipping, payments, CRM and other requirements with ready-to-go plugins. It also offers to simplify store administration by managing multiple storefronts, sites, and content with a single set of administration tools, granular permissions, and controls needed to meet security requirements. WordPress is created with multiple layers of security controls to meet demanding requirements. As a result, businesses can prevent fraud and other security breaches to ensure customers safely transact through stores. #ARM Worldwide has an experienced team of WordPress developers that provide scalable WordPress web development services for businesses looking to design dynamic websites with exceptional features and functionalities.