Technology

The Perfect E-commerce SEO Solution for Your Online Store

If you believe your business is stagnating and sales aren't expanding, it's most likely due to a domino theory of poor traffic to your E-commerce website. Do you think you've been ignoring your search engine optimisation strategies? You most certainly are! However, if you don't want to miss out on…

By Shrishti Jain
July 20, 2022

Deep Dive into Keywords

Keyword study is an essential component of any E-commerce business SEO strategy. If you want to enhance your SEO rankings, you need to find the most commonly searched phrases and concepts in your niche. Some critical points to keep in mind while conducting keyword research can include the number of searches for a given keyword, keyword competition, ranking difficulty (KD), the intent of the search query, etc. You must always use keywords with a good search frequency and little complexity or competitiveness in positioning. Pick a good search term and some associated keywords for a certain page on your website. Prevent keyword stuffing and ensure it suits the aim of the page you're seeking to rank. You can look for an E-commerce SEO agency to help you out with the same.

Alt Text Optimization

The use of alt text would help provide a link amongst your product details and photographs, tying together everything. You must remember that this is a critical component of your E-commerce site's search engine checklist. When dealing with picture assets, it's also critical to avoid utilising default format names and instead utilise correct names that are informative and SEO-friendly. You must optimise your photos using their alt text to define your pictures to Google, including other potential consumers who are visually challenged, in order for Google to grasp the context behind the images you employ on your E-commerce website page.

Prevent Content Duplication

When you are using two separate page layouts for the very same products, but in various colors or sizes, you're likely to have duplicate content. Piracy or plagiarism may occur as a result of duplicating the item caption from another online marketplace. On top of that, there's the issue of duplication of material within your own E-commerce site. Original, original, innovative, and rich quality content are rewarded by Google. Taking this into account, Google will quickly detect and penalise you if you duplicate and repeat content. If you want to avoid getting flagged, then this is something you need to be absolutely careful about.

Include Mobile-first Indexing

Google indexes and ranks your E-commerce website's mobile website version first on SERP. Mobile-first indexing is the term for this. This implies that the search engine will put your E-commerce platform first, depending on the information your mobile website has to offer. As a result, you should guarantee that your information is mobile-friendly and adaptable, as well as comprehensive and prominent enough to persuade potential purchasers to purchase. To do so successfully, you'll need a responsive website. Additionally, you will not have to worry about the mobile indexing aspect if you have a flexible online site because it will adjust to multiple screen widths. If you are looking for the best SEO services in India, get in touch with #ARM Worldwide today!