Digital Marketing / Inbound Marketing
The World of New Social Platforms
Content creation and content sharing are widespread today. Everybody likes making their feed attractive and despite so many applications that are already present in the market, people are constantly looking for newer methods and ways to make their feed stand out in comparison to others. To keep up with these…
Content creation and content sharing are widespread today. Everybody likes making their feed attractive and despite so many applications that are already present in the market, people are constantly looking for newer methods and ways to make their feed stand out in comparison to others. To keep up with these requirements several platforms have come into play to be able to reach out to specific audiences. These apps and platforms have also incorporated certain "desi" factors like Shayari, film dialogues, quotes, music, regional music, etc. Furthermore, the most essential point that has struck a chord with the people of India and certain brands is the use of regional languages. Accessibility is there, but reaching out becomes much more comfortable when one can understand what is being said and done. Below are five Indian apps that have carved out a position for themselves in the market:
Founded by Ankush Sachdeva, Farid Ahsan, and Bhanu Pratap Singh, ShareChat is a popular social media platform with around fifteen languages and over a hundred and sixty million users on a monthly basis. It was developed by Mohalla Tech Pvt. Ltd. This is a language first app that was launched initially for the purpose of content creation only, but with regular updates like private messaging, talking in one's own dialect, tagging, and Shake-N-chat, it now has many additional features catering to the requirements of the people. It has helped brands to tap into language-based advertising, and over the past couple of months, it has worked with over 25 brands like Facebook, Coca-Cola, Airtel, Pepsi, etc.
This app has more than 100 million downloads and over two million reviews on play store, apart from having an audience in more than 800 cities across the country. Its value stands at 600 million dollars. A person spends 23 minutes on this app on average.
Founded by Sumit Ghosh, Biswatma Nayak, and Deepak Salvi, this application is an Indian video sharing service wherein people interact by sharing videos in more than 14 regional dialects. Based on how much traction a post receives, how viral it becomes, and the number of points scored, the content creators receive payments. ALTBalaji also came into a partnership with this firm to help this app gain the much needed outreach and attention. This app has also been rated as one of the best apps in Google Play Store, in 2020. It also supports the 'Make in India' program.
Chingari has literally lit a fire across the nation. It has more than 10 million downloads and over 201 thousand reviews on the play store. The likes and clicks on this platform shot up by 400 percent and 500 percent respectively within just a week's time.
This app is owned by Glance Digital Experience Pvt. Ltd. It was released six years ago and primarily catered to a crowd between the ages of 15-35. People on this platform can share videos and pictures related to food, comedy, themselves, fashion, travel, and so on. Options are endless. One smart move by Roposo was to divide the entertainment section into categories wherein the users could pick and choose the kind of content they wanted to engage in. There is an array of filters to choose from for pictures, plus several options for videos like time-lapse, slow-mo, and so on. Roposo maintained a 'TV for the people' concept for users to switch through channels easily.
As of now, it has over 100 million downloads, one million reviews, and a user base of over 22 million people. Daily uploads happen at the rate of 2.5 lakhs, and video views cross 160 million on a regular basis.
MX takatak is a short video community app that has garnered much attention from the Indians and has resulted in a massive video community. This app too comes with the option of choosing a language (it has about 10 languages). It has more than 10 million active users daily, and almost every Indian spends at least 20 minutes on an average using this app. Videos have options ranging from dubbing, to comedy, to gaming, sports, food, memes, and much more. People love this app because it smartly caters to everyone's requirements - influencers, infrequent users, daily users, and so on. Further, this app includes options like Beauty Cam, Video Editor, Photo Editor, and Music Library.
This app has more than 50 million downloads and over 280 thousand reviews, around 600 influencers and well-known content creators, and more than 45 million active monthly users. It sure is a big hit in India.
This is another Indian app, and this platform allows users to connect with each other and share content to showcase their talents and become the next 'Desh ka star.' This again is a social video community app that gives options of lip-syncing videos, dubbing videos, sing-alongs, funny dialogues, etc. It has 11 languages to choose from for the sake of convenience and has around 24 million hourly video views.
Apart from having a seed funding of Rs 20 million, it has more than 10 million downloads and 389 thousand reviews on play store. To date, the app has been downloaded more than 17 million times.
Many people around the world are developing apps for content creators and bringing in new ideas onto the plate to stay ahead of the competition. Creativity and imagination have no boundaries, and neither should the platforms that get to display them. Furthermore, these platforms can be used effectively by brands to reach out to their target audiences and run successful campaigns. That way, the methods will not remain restricted to just videos or content sharing but much more. High engagement will only ensure a bigger base and consequent success!