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Transforming IPL 2024 Spectacle with the Magic of CTV Marketing
The cricketing fervour is back with a bang as the much anticipated IPL season of 2024 is well underway, with fans across the country eagerly glued to their phones and television sets waiting for the epic battles on the cricket field. Are you also tuned in to the joys of…
The cricketing fervour is back with a bang as the much anticipated IPL season of 2024 is well underway, with fans across the country eagerly glued to their phones and television sets waiting for the epic battles on the cricket field.
Are you also tuned in to the joys of victory or the misery of defeat? With such a grand exhibition of talent and drama, it is no surprise that as IPL and sports continue to soar high in popularity, it is also climbing the preferred rankings for marketers and brands. These captivating events, drawing in audiences and fans from around the world, present a unique opportunity that blends the best of both traditional and digital marketing channels to engage with vast audiences.
As per the Mint report, the Indian Sports Industry is projected to reach a value of $100 billion by 2027; sports marketing has emerged as a pivotal arena, compelling marketers and streamers to leverage and embrace this method strategically. One of the finest examples of this trend is JioCinema, the official streaming partner for Tata IPL which has registered 113 million viewers on the opening day itself. Brands are seizing the opportunity to connect with their target audience like never before, and one such popular method is the rise of Connected TV (CTV) in sports advertising - a game-changer, allowing brands to engage with their audience in a more intimate and impactful way.
Game Changer: The Rise of Connected TV Advertising in IPL 2024
Connected TV has firmly established its presence in the Indian market, captivating over 30 million households in 2023 alone. Projections indicate a promising doubling of this figure by 2025. On top of that, over 90% of TVs sold in India are Smart TVs, showcasing that there is a real shift towards streaming platforms and interactive viewing. Advertisers are aware of the importance of CTV, allowing viewers to easily stream their favourite sporting events. That is where the huge influence of IPL comes into the picture, and in the 2024 season, there has been a surge of advertiser interest. The reason why brands are looking to shift to CTV advertising is due to the flexibility to target specific matches or moments within matches to showcase their contextual ads. The IPL is also one of the biggest sporting events in India and would offer advertisers plenty of unique opportunities to garner huge brand recall from the targeted audience.2024 IPL Spark: Fuelling India’s Sports Marketing Evolution
In India, sports marketing has undergone notable growth and evolution, representing a specialised sector that concentrates on promoting sports events, teams, athletes, and associated products to specific audiences. The IPL not only drew in global cricketing icons but also garnered significant investments from corporate giants and advertisers. The resounding success of this season's IPL has not only elevated cricket to a highly marketable entity but has also reaffirmed and brought to light the power of sporting events and the role they can play in branding. Let’s take a closer look at some of them--
Celebrity Level Influence
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Diversified Reach through Content Creators
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Localised Marketing Strategies
