Social Media Marketing
What’s shaking up social this week?
That’s so social! Social media is an ever-changing medium. Whether it’s keeping track of new developments and improvements on various social media platforms or adopting new social media strategies and evolving statistics and data, digital marketers and business owners need to keep themselves well-updated and educated at all times. Here…
- Facebook launches the most human-like chatbot Facebook creates its own chatbot called Blender, which blends a diverse set of human conversational skills like empathy, knowledge and personality together in one system. It has been brought to the market using a new chatbot recipe of improved decoding techniques and novel blending of skills.
- Instagram works on “Shops from Facebook” update Instagram is processing “Shops from Facebook” feature which will suggest products to its users according to their previous search across various online websites. They will use the data available across Facebook products, including Instagram, to make personalized recommendations to its users.
- TikTok unveils new in-app reporting feature TikTok users can report misinformation with this new in-app feature - Misleading Information, which will enable users to distinguish between facts and false content. TikTok has given a sub-category within the feature named “COVID-19 information” where any information related to COVID-19 can be reported.
- Facebook adds gift cards and donation tools Facebook has expanded its Community Help feature to make it easier for people to support local businesses and nonprofit organizations. Users will be able to find gift cards and vouchers to support local businesses, donate to local nonprofit fundraisers, sign up to become a blood donor and find local job opportunities.
- LinkedIn releases new tools for Virtual Interviews LinkedIn is introducing 2 new features - a video introduction tool and AI-powered feedback tool, which will help people in preparing for some of the most common questions that are asked in the screening process, with access to quality videos and tips by experts and hiring managers on how to answer the most common interview questions.
- Bringing back Live With on Facebook With more people turning to live video to connect with their community during COVID-19, Facebook brought back its ‘Live With” feature that lets hosts choose a guest to go Live With during their mobile live broadcasts – either from their Page or profile. With this feature, one can bring on a guest speaker, interview an expert, or perform with a fellow artist, among other cases.
- Twitter rolls out changes to threaded conversations Twitter introduces a new layout for replies that will use lines and indentations to make it easier for the users to understand who they’re replying to and how the conversation is flowing. It will also test putting engagement actions - likes, retweets and reply icons, behind an extra tap to make replies to conversations easier to follow.
- Facebook reveals its Board members for content Facebook announced the first members of oversight board who will be empowered to make binding decisions about what content must be allowed or removed on both Facebook and Instagram. They will also take cognizance of the disputes about posts, pages, profiles, groups and even ads on Facebook.