Award Winning Campaign : MTV Meme Stars – Engaging GenZ and Millennials for MTV India
MTV India is an Indian pay television channel which specializes in music, youth culture, and reality programming. Launched in 1996 as the Indian version of MTV, the channel is owned by Viacom 18. To engage its audience, which is mostly GenZs and Millennials, MTV India decided to launch a social media campaign – MTV Meme Stars. The campaign was a social media hunt for the best meme maker considering the fact that on social media we see a new meme every hour on something new which goes viral. #ARM Worldwide and MTV India joined hands to make this contest a big success and improve customer engagement to build relationships, improve satisfaction, and proactively nurture the customer base of GenZ and Millennials.