Elevating User Experience: Amazfit Partners with #ARM Worldwide for User Journey

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Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health, a health technology company. Launched in 2015, Amazfit is today embraced by millions of users. Its products are available in more than 90 countries across the Americas, EMEA, and APAC regions. Offering a wide selection of smart watches and bands, Amazfit's brand essence is "Up Your Game", encouraging users to live their passions and express their active spirits freely.

Get closer to a healthy lifestyle with smartwatches

Amazfit smartwatches fuse fashion and innovative technology, to allow for smart devices to become a vehicle of personal style, connecting every aspect of future lives. From Amazit’s first product, a market-leading sensor innovation, to the world’s first curved display, every series of Amazfit’s ever-evolving product range is a testament to our pursuit of bringing smart hardware technology and innovative product design together.   Amazfit sought the expertise of #ARM Worldwide to create a web platform that enhances the overall shopping and buying experience, while improving aesthetics and user experience.  

Challenges

The Amazfit India website's theme and design did not align with the USA website. It lacked a cohesive colour scheme and design elements. Furthermore, the website's user flow was not optimised to help users easily find their desired products. Additionally, operational challenges arose in assigning delivery partners and fulfilling orders.  

Strategy devised

To address the challenge at hand, the #ARM Worldwide Tech team conducted extensive research to ensure that the Amazfit India website not only stood out but also captured the essence of Amazfit. Recognizing the significant impact of aesthetics on consumer psychology, our team of experts invested extensive time and resources to build the website template from scratch.   At #ARM, we focused on enhancing the user experience by implementing a minimal-click approach, allowing users to find their desired products effortlessly. This was achieved by categorising products and providing options to choose the right attributes. Additionally, we tackled the operational challenges related to order fulfilment, streamlining the entire process for a smoother journey.   Furthermore, the #ARM Tech team made substantial enhancements to the website's UI and UX. A smooth and calming sunset gradient was strategically implemented to complement the Amazfit India logo and reflect the brand's dynamic nature.   To elevate the checkout experience and facilitate order tracking, we integrated multiple external platforms and also incorporated a user-friendly chatbot to assist users in their buying journey. This enabled seamless management of discount codes redemption as well.   By implementing these strategic improvements, we aimed to create a website that not only captivated users visually but also provided a convenient and enjoyable shopping experience.

Results

The #ARM Tech team's efforts elevated a placeholder webpage into a fully-fledged standalone website. As a result, the Indian website was successfully aligned with its global counterpart, significantly improving the user journey. The optimised UI & UX garnered a highly positive response from visitors, as the improvements extended beyond enhancements and encompassed enhanced functionality. The purchase journey was significantly streamlined, providing a seamless experience for users.

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