Jet-Setting in Style: How IndiGo and Mokobara’s Moko 6E Luggage Took Instagram by Storm
Introduction
When it comes to a successful travel experience, the right bag can make all the difference. Mokobara, a prestigious name in luxury travel accessories, has always recognised this vital need. Celebrated for seamlessly blending style with functionality, Mokobara ensures that every traveller carries their unique essence wherever they go. Brand collaborations have become a significant trend in recent times, with numerous companies choosing to partner extensively to enhance their market presence. One such influencer marketing campaign is the collaboration partnership between IndiGo and Mokobara, resulting in the launch of the Moko 6E luggage bags—a collection defined by sleek design, robust quality, and versatile sizes. This collaboration aims to merge IndiGo’s reliable air travel services with Mokobara’s cutting-edge luggage design, setting a new benchmark in travel gear.Objective
- Showcase the Partnership: Highlight the collaboration between IndiGo and Mokobara, blending trusted air travel with innovative luggage design.
- Promote the Moko 6E Bags: Emphasise the stylish features and quality of the Moko 6E luggage to encourage travellers to choose them for their next journey.
Strategy and Implementation
To achieve the campaign objectives, we opted for a multi-faceted influencer marketing strategy, ensuring that every aspect was carefully planned and executed for maximum impact. This structured plan reflects a well-designed influencer marketing strategy aimed at enhancing brand visibility and engagement.- Influencer Collaboration: To connect authentically with our target audience, we selected influencers whose personal styles resonated with the brand’s ethos. Sharanya Iyer and Larissa D’Sa, known for their stylish and adventurous travel content, were chosen for their ability to reflect Mokobara’s blend of elegance and practicality. Their substantial followings and aligned personal brands made them ideal representatives to champion the Moko 6E luggage, amplifying its appeal to discerning travellers.
- Content Creation: Our aim was to showcase the Moko 6E luggage as the centrepiece of the campaign while appealing to diverse audience segments. Collaborating closely with the influencers, our #ARM Worldwide team crafted a creative script that used flaunting style and luxury to engage viewers. For instance, playful scenarios and witty commentary highlighted the bag’s features in an entertaining way. We emphasised its signature blue colour, the IndiGo logo, its durable hardshell with 360-degree wheels, and the added benefit of extra baggage allowance, ensuring the content was both informative and exuded style.
- Platform Choice: Instagram was selected as the primary platform due to its extensive reach and higher percentage of target audience including frequent travellers in younger millennials and Gen Z, making it ideal for showcasing the Moko 6E luggage. Its popularity among travel enthusiasts and effectiveness in visual storytelling provided the perfect stage for our campaign.
- Boosting Engagement and Visibility: To make the campaign more effective, we focused on engaging with our audience. Influencers answered questions and comments about the Moko 6E luggage, creating a personal touch and building trust. We also shared the posts as stories with a swipe-up link to the e-commerce page, so people could easily check out the bag’s features, price, and buy it if they wanted. This approach helped increase visibility and drive more interest in the campaign.
Results?
Thanks to the combined efforts of our influencers and the #ARM Worldwide marketing team, the campaign delivered impressive results that exceeded our expectations:- Total Views: Sharanya Iyer and Larissa D’Sa’s reels garnered over 780,000 views, capturing the attention of a broad audience of potential travellers.
- Total Engagement: The campaign generated 24,000 likes, shares, and comments, indicating strong audience interest and interaction.
- Total Reach: With a reach of over 420,000, the campaign significantly increased the visibility of the Moko 6E luggage and reinforced the IndiGo-Mokobara partnership.