NMAT (NMIMS Management Aptitude Test) by GMAC (Graduate Management Admission Council) is a national-level entrance test conductor for MBA admissions at NMIMS University and other reputed B-Schools in India as well as abroad. This test is attempted by students aiming to pursue MBA as well as working professionals. Brands nowadays aim to maximize their visibility and reach to a larger audience via robust paid media strategies, and NMAT was walking on a similar journey. To increase the registration of the students while making them aware about the advantages of taking the NMAT exam , NMAT joined hands with #ARM Worldwide.
- Drive stipulated registrations from a Landing Page which was changed wherein we anticipated users drop offs due to multiple exit points.
- Hike in the registration fees which led to students having a dilemma in filling up the registration form.
- Robust Media planning and distributing the overall budget across platforms to achieve the desired goal.
- Creative Communication Route: Emphasizing on the advantages of taking this test.
- In order to have sharp targeting cohorts we looked at the behavioral affinity of registered users interacting with the ads and then created TGs with identical interests that included Students along with working professionals.
- We launched this on multiple partner platforms to ensure we targeted the people most apt for our product and the sniper approach in targeting made us achieve results within our benchmarks.