SEO Excellence in Logistics: Varuna Group’s 161% Organic Traffic Growth with #ARM Worldwide
Varuna Group laid its foundation in 1996, at the threshold of a new era in the Indian logistics industry. Varuna partners with supply chain leaders to manage their end-to-end logistics operations that help them in reducing the effective landed cost of products. Challenges The supply chain and logistics industry is widely recognized as the backbone of the economy, playing a crucial role in facilitating the movement of goods and services. In India, this industry is rapidly evolving and has become one of the fastest-growing sectors, employing over 22 million individuals. However, the increasing number of logistics firms entering the market has intensified the competition, posing challenges for existing players to sustain their operations. In the era of digital transformation, where virtually everything is available online, establishing a strong online presence has become a pressing priority for industry leaders. Recognizing this need, Varuna Group made a strategic decision to partner with #ARM Worldwide, a move aimed at strengthening their position in the market.
GoalsVaruna Group had three primary objectives: to boost organic traffic, enhance its Domain Authority, and strengthen brand awareness and visibility in Search Engine Results Pages (SERPs).
- Brand awareness and visibility in SERP through the brand, business and industry keywords
- Boost organic traffic to the website
- Improve the domain authority
- Increase the link collaboration (backlinks)