Digital Marketing Archives - #ARM Worldwide

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    Trends Shaping Influencer Marketing

    A $2 Billion industry, influencer marketing has undoubtedly changed the social media game for brands.  With the influencer landscape estimated to grow to a whopping $5-10 billion industry by the coming year, it’s undoubtedly a marketing force that isn’t expected…

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    PR in the Digital World

    PR, just like nearly every function of promotion, has had multiple faces since its inception. It is a field which has evolved into new forms multiple times and will continue to do so in the near future. Nowadays, PR is…

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    Content and Creative Chemistry

    The global pandemic has brought a plethora of changes in basic day-to-day activities and functions, be it the way we work, shop, communicate, or even entertain ourselves. This shift in lifestyle has led to a clear transformation of consumer behaviour…

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    Trends to Track in Digital Marketing 2020

    Gone are the days when artificial intelligence (AI), voice search engine optimization (VSEO) and data-driven marketing were considered absurdly ambitious concepts. In present times, business leaders are greatly prioritizing implementation of these digital marketing trends to drive business growth and…

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    The Role of Digital For SME’s

    Digital for SMEs The small and medium businesses (SMEs) in India comprise of 63.4 million units and accounts for approximately 1/3rd of India’s GDP, offering employment opportunities to an approximate figure of 460 million people. Similarly, in terms of exports,…

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    Social Media Consumption & SEO Marketing – Key points of Focus

    Leading the e-way Amid the lockdown, everyone has turned to social media to pass their time. Just in the first week of lockdown, Indians spent more than four hours every day on social media. Due to the global pandemic, the…

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    Digital Transformation Through E-Commerce

    Transforming e-commerce Thirty years ago, if someone said they are opening a business, it was natural to assume that they will either purchase or rent a space, set up phone service, rent some computers, and work on attracting customers. The…

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    How AI Revolution Will Transform Digital Experiences

    AI revolution in digital space The age of AI  By 2023, 40% of infrastructure & operation teams will use AI-augmented automation, resulting in higher productivity with greater agility & scalability. Usage of the chatbot to grow at a CAGR of…

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    Beating the Pandemic with a New-Age Digital Marketing Strategy

    Beating All Odds Through Digital The COVID-19 has left all brands confused and worried regarding marketing activities with the lockdown in place. Going digital is a great way to stay connected with your audience at this time, not only to…

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    Stamping Your Presence In the Digital Realm

    Rule The Digital Realm Companies across the globe are slowly coming to terms with the volatile business environment that we are surrounded with due to COVID-19 pandemic. Some companies have temporarily frozen their operations, and some have decided to implement…

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    Embracing Digital Trends to Engage Audiences

    Unifying Digitally The Social Factor Entertain your audience with gaming formats as Twitter reports 89% spike in conversations around games on the platform. Convert your video-chats into podcasts with Spotify’s Anchor. Use this for interviews, conversations with co-hosts and for…

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    Marketing In the Pandemic Through the Digital Universe

    Ace The Digital Space Living Through The Pandemic  To adapt our marketing during COVID-19, the way we do business and marketing is changing including the digital space which is now evolving faster with new updates. 41% marketers intend to make…

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    The Evolved Media State Amid the Pandemic

    The COVID-19 pandemic has brought along a substantial amount of restructuring and rethinking of marketing strategies. Let us evaluate how the form of digital media has taken new shapes in the post-covid world and how brands can leverage digital media…

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