With the increase in competition in the marketing world, you need to develop strategies that outshine those of your competitors. This puts pressure on the CMO to come up with such strategies and help promote the company. For this, you must first have a good knowledge of what digital marketing entails and what are the

Many businesses understand the need of having a digital presence. But understanding the challenges of reaching out to target customers through a Facebook page or a website has its own set of challenges. Consumers online are looking for content that could amuse them or add value to what they’re seeking. Therefore, integrated digital marketing creates

With the world’s focus shifting from traditional marketing to digital marketing, it is important to distribute your budget to achieve good marketing strategies effectively. Digital marketing strategies can take up unlimited funds, which is why you need to set a budget which is comfortable for your company to spend. Within this budget, it is important

Artificial Intelligence is something that excites and frightens people at the same time. AI is something that has provided the world with a level of technology that was only dreamt of a few years ago. From chatbots to self-learning robots, the journey of AI is truly awe-inspiring. AI has been associated with the field of

A report from Forrester Research demonstrates how companies are allocating marketing funds between offline and online campaigns. The report perfectly answers the question of how much of a company’s marketing budget should be allocated to digital channels. In the same breath, it also answers the question as to which online or digital channels will bring

In today’s era, the world is shaping a massive space for budding to established marketers and marketing tools have become a need of the hour. They form the bridge or channel between an organisational goal or expectation and the real world. With shoulders broad yet occupied, they instigate, integrate, innovate and implement to make sure

It is exciting yet challenging for any organization to retain the customers they’ve converted. Customers have their sets of expectations and opinions, both of which contribute in building delightful experience as well as brand advocacy. And the experience during this duration either gets them closer or too separated from the service. Here are guidelines to

The digital marketing industry is intricate and capricious, still exciting for people that stay up-to-day with every emerging trend. When it comes to digital marketing business the only thing constant is change, right from technological trends, shifts in business models to evolution in customer behavior – there is lots understand what’s vital about what’s next

Digital marketing. What does these couple of words mean? Are they just some new fancy buzzwords or do they really mean something that’s important? Digital marketing made simple – this is a term that can be used for any form of marketing products or services that make use of electronic devices. And it’s been around

Today, the ubiquity of digital marketing is such that no marketer can overlook it. Especially the small and medium businesses are catching up with modern technologies by incorporating their existing marketing efforts with digital marketing strategies – in an attempt to capture the developing and productive online marketplace. The digital consumption, in fact, has revolutionized