Marketing is all about change, and in these unprecedented times, brands have to keep adapting to the spiking expectations of their consumers in order to provide the best products and services.  Here is where Design Thinking for Digital Marketing is helping these brands in chasing ideas and implementing them to emerge as leaders in their

The Covid-19 pandemic has caused a significant shift in the online shopping behaviour of consumers. As more and more of them get well-acquainted with the digital environment, E-commerce businesses are trying to develop fresher strategies to attract, engage, and retain their target audience and give them an immersive online shopping experience. Businesses must adopt these

The Ecommerce industry is ever-changing, and every year brings in several new trends with itself. However, last year has considerably accelerated the digital transformation process, accompanied by significant online consumer behaviour changes. In the time ahead, we can only expect consumers to engage more and more in online shopping. Hence, businesses must realise that their

The Covid-19 pandemic has introduced some defining changes in the world of E-commerce marketing, the implications of which are expected to have a ripple effect that will last years. Retail businesses are having to quickly adapt to changing consumer behaviour and the associated demand and supply rates. The pandemic significantly paced up the consumer mindset

The world of advertising is constantly adapting to the latest trends in the market and businesses are simultaneously leveraging these ideas to send better promotional messages to an expansive audience. With 2020 behind us, every business is coming up with its own set of marketing strategies to take on 2021 in a better-prepared way. With

The year 2021 will see many necessary and quick changes in the marketing landscape and Influencer marketing is expected to take over and be a vital element of this much-needed change. The nature of digital marketing and social commerce is ever-changing, and as it continues to create newer identities for itself, Influencer marketing is acting

In 2021, businesses will have to move past their losses in the year 2020, and come up with robust digital marketing strategies for long-term benefits. They will have to ensure that their approach is all-encompassing and functions smoothly across all platforms and channels. Several industries have already started taking the required steps to ensure that

Over the years, the digital marketing landscape has undergone several transformations for easier communication and better experience with the audience it targets. It is a continuous evolution process, and it brings in the much-needed change to keep pace with the trends. To expand their creativity and boundaries, businesses need to harness and use these new

The Coronavirus pandemic has furthered digital marketing by a considerable margin in the past few months. Not like it wasn’t popular before, but now, it is possibly one of the go-to methods that people are using to get their brands across to people. The new normal has definitely changed the way businesses function, and with

A $2 Billion industry, influencer marketing has undoubtedly changed the social media game for brands.  With the influencer landscape estimated to grow to a whopping $5-10 billion industry by the coming year, it’s undoubtedly a marketing force that isn’t expected to go anywhere. This growth is not at all shocking, considering the valuable benefits brands

PR, just like nearly every function of promotion, has had multiple faces since its inception. It is a field which has evolved into new forms multiple times and will continue to do so in the near future. Nowadays, PR is heavily linked with other functions, specifically in new-age marketing, such as content marketing, SEO, and

The global pandemic has brought a plethora of changes in basic day-to-day activities and functions, be it the way we work, shop, communicate, or even entertain ourselves. This shift in lifestyle has led to a clear transformation of consumer behaviour and patterns. It is quite clear individuals are spending more of their time online, with

Gone are the days when artificial intelligence (AI), voice search engine optimization (VSEO) and data-driven marketing were considered absurdly ambitious concepts. In present times, business leaders are greatly prioritizing implementation of these digital marketing trends to drive business growth and thrive in 2020.  In the time ahead of us, we will see out-of-touch marketing strategies