10 Must-Haves In The CMO’s Digital Marketing Budget


10 Must-Haves In The CMO’s Digital Marketing Budget

With the world’s focus shifting from traditional marketing to digital marketing, it is important to distribute your budget to achieve good marketing strategies effectively. Digital marketing strategies can take up unlimited funds, which is why you need to set a budget which is comfortable for your company to spend. Within this budget, it is important

Things You Need to Know about AI in Marketing Right Now


Things You Need to Know about AI in Marketing Right Now

Artificial Intelligence is something that excites and frightens people at the same time. AI is something that has provided the world with a level of technology that was only dreamt of a few years ago. From chatbots to self-learning robots, the journey of AI is truly awe-inspiring. AI has been associated with the field of

How Much Should B2B Companies invest in Digital Marketing [2017-2020]


How Much Should B2B Companies invest in Digital Marketing [2017-2020]

A report from Forrester Research demonstrates how companies are allocating marketing funds between offline and online campaigns. The report perfectly answers the question of how much of a company’s marketing budget should be allocated to digital channels. In the same breath, it also answers the question as to which online or digital channels will bring

10 Best Marketing Tools for CMOs to Build their Strategy in 2017


10 Best Marketing Tools for CMOs to Build their Strategy in 2017

In today’s era, the world is shaping a massive space for budding to established marketers and marketing tools have become a need of the hour. They form the bridge or channel between an organisational goal or expectation and the real world. With shoulders broad yet occupied, they instigate, integrate, innovate and implement to make sure

Top 10 Tips to Retain Customers


Top 10 Tips to Retain Customers

It is exciting yet challenging for any organization to retain the customers they’ve converted. Customers have their sets of expectations and opinions, both of which contribute in building delightful experience as well as brand advocacy. And the experience during this duration either gets them closer or too separated from the service. Here are guidelines to

Top 3 Digital Marketing Trends to Watch for in 2017


Top 3 Digital Marketing Trends to Watch for in 2017

The digital marketing industry is intricate and capricious, still exciting for people that stay up-to-day with every emerging trend. When it comes to digital marketing business the only thing constant is change, right from technological trends, shifts in business models to evolution in customer behavior – there is lots understand what’s vital about what’s next

Digital Marketing Made Simple: The Ultimate Guide


Digital Marketing Made Simple: The Ultimate Guide

Digital marketing. What does these couple of words mean? Are they just some new fancy buzzwords or do they really mean something that’s important? Digital marketing made simple – this is a term that can be used for any form of marketing products or services that make use of electronic devices. And it’s been around

17 Must Have Digital Marketing Tools You Need When Starting a Business


17 Must Have Digital Marketing Tools You Need When Starting a Business

Today, the ubiquity of digital marketing is such that no marketer can overlook it. Especially the small and medium businesses are catching up with modern technologies by incorporating their existing marketing efforts with digital marketing strategies – in an attempt to capture the developing and productive online marketplace. The digital consumption, in fact, has revolutionized

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