Social Media Archives - #ARM Worldwide

CMO’s guide to Social Media


CMO’s guide to Social Media

Companies have been collecting and analyzing customer data for a long time. Yet customer data by itself doesn’t paint the full picture and can lead to inaccurate customer insights. CMO’s can use social media as a source of customer sentiment, but more companies are also working with digital marketing companies to take advantage of social

21 Myths About Facebook Ads Every CMO Should Avoid


21 Myths About Facebook Ads Every CMO Should Avoid

We have all witnessed the rising popularity of social media giant Facebook, not only as a social media platform, but as an advertising platform as well. Whether it be big or small business, irrespective of any industry, most of them are on social media these days. And most of them also use popular social networking

10 Tactics to Make Social Media Work for SMBs


10 Tactics to Make Social Media Work for SMBs

With most companies shifting their marketing attention from traditional media to social media, the importance of good marketing tactics has constantly been increasing. Getting the right marketing tactics is very important, or else the strategy is ineffective. There are a lot of methods that people have used from time to time-related to social media marketing,

6 Best Award Winning Social Media Campaigns to Watch in 2017


6 Best Award Winning Social Media Campaigns to Watch in 2017

Every marketer dreams of creating and implementing the greatest buzz-worthy marketing campaign on social media platforms to gather the attention of the masses. Brands have come up with a blend of traditional and new media tactics to get the people talking about their brands on social media platforms. A social media campaign is a marketing

5 Strategies to Boost Your Startup’s Growth with Facebook Ads


5 Strategies to Boost Your Startup’s Growth with Facebook Ads

Social media has become a vital marketing model for a business to maintain a solid digital web presence. Small businesses and start-ups aim to reach their target audience in their limited budget, and social media platforms like Facebook, Twitter and Instagram (to name a few) help such businesses to boost their social presence through their

CMO’s guide to Social and PR branding


CMO’s guide to Social and PR branding

Whether selling coffee or a fitness product, every brand has got a story to tell. However, with the rise in digital conversations and digital conversions, every brand is facing fierce competition trying to make the cut. Therefore, marketers need to ensure that their strategy is compelling enough to reach out to potential customers, giving them

Australia’s #StopTheViolence Social Movement, Obama on Quora about Iran Deal, Instagram Ads and Outlook’s Social Media Awards: This Week In Digital


It is the second week of September and here we are with our weekly roundup. This week, there was a social media driven movement on Twitter to stop domestic violence in Australia. Following that, Instagram has started rolling out Ads on Instagram and Outlook magazine is coming up with their “Oscar for Social Media” awards.

The 5 Key Components Of A Successful Facebook Campaign


The 5 Key Components Of A Successful Facebook Campaign

With 1/6th of the world’s population on Facebook, it is eminently one of the great marketing platform available on digital. Thousands of brands are trying to pull off a great campaign on Facebook everyday. With festive season around the corner, the attempt will get even harder to capture a sight of their desire audience. In order

[Infographic] How to build the Perfect LinkedIn Profile in 15 Minutes


[Infographic] How to build the Perfect LinkedIn Profile in 15 Minutes

LinkedIn profiles sound a complicated thing. You cannot be casual with them as your prospective employees or employers could deb looking at them and forming an image and conclusions based on what goes there. A recent report by jobvite concluded that 94% of the recruiters use LinkedIn when they are looking to recruit via the

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