10 Tactics to Make Social Media Work for SMBs


10 Tactics to Make Social Media Work for SMBs

With most companies shifting their marketing attention from traditional media to social media, the importance of good marketing tactics has constantly been increasing. Getting the right marketing tactics is very important, or else the strategy is ineffective. There are a lot of methods that people have used from time to time-related to social media marketing,

6 Best Award Winning Social Media Campaigns to Watch in 2017


6 Best Award Winning Social Media Campaigns to Watch in 2017

Every marketer dreams of creating and implementing the greatest buzz-worthy marketing campaign on social media platforms to gather the attention of the masses. Brands have come up with a blend of traditional and new media tactics to get the people talking about their brands on social media platforms. A social media campaign is a marketing

5 Strategies to Boost Your Startup’s Growth with Facebook Ads


5 Strategies to Boost Your Startup’s Growth with Facebook Ads

Social media has become a vital marketing model for a business to maintain a solid digital web presence. Small businesses and start-ups aim to reach their target audience in their limited budget, and social media platforms like Facebook, Twitter and Instagram (to name a few) help such businesses to boost their social presence through their

CMO’s guide to Social and PR branding


CMO’s guide to Social and PR branding

Whether selling coffee or a fitness product, every brand has got a story to tell. However, with the rise in digital conversations and digital conversions, every brand is facing fierce competition trying to make the cut. Therefore, marketers need to ensure that their strategy is compelling enough to reach out to potential customers, giving them

IPRCCA Award for Most innovative use of Social Media


IPRCCA Award for Most innovative use of Social Media

We are glad to announce that ARM Worldwide has been awarded with another gold. This time, India PR & Corporate Communications Awards 2016 (IPRCCA) for most innovative use of Social Media in “A hilarious attempt by TE-A-ME to “Purify” Donald Trump”. e4m IPRCCA 2016 is the path breaking initiative to salute and recognise the contribution

#ActEqual for gender equality, Twitter’s new Video Ad format, and selling lipsticks on Social Media: This Week in Digital


#ActEqual for gender equality, Twitter’s new Video Ad format, and selling lipsticks on Social Media: This Week in Digital

This week, the usuals continued. Major companies in digital continued to ride the exec rollercoaster. We were not short of campaigns as well. Twitter also continued with its predictable flow and introduced a new video ad unit. In much detail, following is our pick for This Week in Digital. The biggest hit on SEO might come

Australia’s #StopTheViolence Social Movement, Obama on Quora about Iran Deal, Instagram Ads and Outlook’s Social Media Awards: This Week In Digital


It is the second week of September and here we are with our weekly roundup. This week, there was a social media driven movement on Twitter to stop domestic violence in Australia. Following that, Instagram has started rolling out Ads on Instagram and Outlook magazine is coming up with their “Oscar for Social Media” awards.

The 5 Key Components Of A Successful Facebook Campaign


The 5 Key Components Of A Successful Facebook Campaign

With 1/6th of the world’s population on Facebook, it is eminently one of the great marketing platform available on digital. Thousands of brands are trying to pull off a great campaign on Facebook everyday. With festive season around the corner, the attempt will get even harder to capture a sight of their desire audience. In order

How are bloggers and influencers being leveraged by brands? – #EYIndiaDigital Trend Study


How are bloggers and influencers being leveraged by brands? – #EYIndiaDigital Trend Study

A few days ago, I was interviewed for the Ernst & Young (EY) Social Media Marketing India Trend Study. The report is very insightful if you are looking to explore questions like: “What are the key challenges that digital marketers are facing?” or “How do companies evaluate, strategize & invest in social”. Some of my

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