IPRCCA Award for Most innovative use of Social Media


IPRCCA Award for Most innovative use of Social Media

We are glad to announce that ARM Worldwide has been awarded with another gold. This time, India PR & Corporate Communications Awards 2016 (IPRCCA) for most innovative use of Social Media in “A hilarious attempt by TE-A-ME to “Purify” Donald Trump”. e4m IPRCCA 2016 is the path breaking initiative to salute and recognise the contribution

#ActEqual for gender equality, Twitter’s new Video Ad format, and selling lipsticks on Social Media: This Week in Digital


#ActEqual for gender equality, Twitter’s new Video Ad format, and selling lipsticks on Social Media: This Week in Digital

This week, the usuals continued. Major companies in digital continued to ride the exec rollercoaster. We were not short of campaigns as well. Twitter also continued with its predictable flow and introduced a new video ad unit. In much detail, following is our pick for This Week in Digital. The biggest hit on SEO might come

Australia’s #StopTheViolence Social Movement, Obama on Quora about Iran Deal, Instagram Ads and Outlook’s Social Media Awards: This Week In Digital


It is the second week of September and here we are with our weekly roundup. This week, there was a social media driven movement on Twitter to stop domestic violence in Australia. Following that, Instagram has started rolling out Ads on Instagram and Outlook magazine is coming up with their “Oscar for Social Media” awards.

The 5 Key Components Of A Successful Facebook Campaign


The 5 Key Components Of A Successful Facebook Campaign

With 1/6th of the world’s population on Facebook, it is eminently one of the great marketing platform available on digital. Thousands of brands are trying to pull off a great campaign on Facebook everyday. With festive season around the corner, the attempt will get even harder to capture a sight of their desire audience. In order

How are bloggers and influencers being leveraged by brands? – #EYIndiaDigital Trend Study


How are bloggers and influencers being leveraged by brands? – #EYIndiaDigital Trend Study

A few days ago, I was interviewed for the Ernst & Young (EY) Social Media Marketing India Trend Study. The report is very insightful if you are looking to explore questions like: “What are the key challenges that digital marketers are facing?” or “How do companies evaluate, strategize & invest in social”. Some of my

[Infographic] How to build the Perfect LinkedIn Profile in 15 Minutes


[Infographic] How to build the Perfect LinkedIn Profile in 15 Minutes

LinkedIn profiles sound a complicated thing. You cannot be casual with them as your prospective employees or employers could deb looking at them and forming an image and conclusions based on what goes there. A recent report by jobvite concluded that 94% of the recruiters use LinkedIn when they are looking to recruit via the

Round the Vines in 60 Seconds: 10 Vines Done by Brands on Digital that You Must Watch


Round the Vines in 60 Seconds: 10 Vines Done by Brands on Digital that You Must Watch

With smartphones, wearables, tablets and personal computers evolving into providing us with extended immersive experiences, there is a flood of content for everyone to read. Blame it on fast life or how the digital medium has evolved, the attention span of an average user has drastically come down in the last few years. In a

Curated, Selected and Handpicked: The Best of #IceBucketChallenge


Curated, Selected and Handpicked: The Best of #IceBucketChallenge

Unless you have been living under a cave with absolutely no internet connectivity or people to talk to in the past month or so, there is absolutely no way you do not know what #IceBucketChallenge is all about. You may have noticed that we continue to address the ice bucket challenge as #IceBucketChallenge and the

Google

Let's discuss your Business Goals! Contact Us