Create your Google My Business Page in 5 simple steps
In today’s digital age, no matter how small or big your business is having an online presence is undeniable. You can start with developing a website, interact on social media networks, embrace SEO strategies and create awareness using digital marketing techniques for your business. But that’s not sufficient, as for any business to survive and do well in the digital world requires “visibility and accessibility” that helps target visitors to your site.
Making your business accessible and visible has the potential to increase the customer base. Aspects such as dynamic search algorithms help the customer locate different businesses, places, shops etc online. A business that is having an online presence yet not accessible to users is understood as non-existent in today’s contemporary and competitive business environment. Thanks to “Google My Business” (GMB) account that’s giving small and local business owners an opportunity to promote their product and service in fastest and most effective way!
What is Google Business Account?
Google My Business is the top local business listing platform for owners and potential customer. It’s an online directory that helps business owners to streamline the basic yet essential information such as phone number, open hours, and address across Google Search, Google+ and Google Maps. If you have a physical office, then opening a Google My Business account is a must, especially when there are multiple centres and the customer wants to locate the nearest. Google Business Account is a new interactive channel of communication with your target customer, audience, and existing clients.
Formerly known as Google Places, Google My Business account is free to create and easy to update. The account also allows adding images, reviews, virtual tours and videos of past customer to make that first quality impression. Further Google My Business Account incorporates useful analytics on how a customer searched for your place, where they come from and then track the performance of your work. To make most out of your business, it is highly recommended to create a Google Business Account.
How to Create Google My Business Account?
You can create a Google My Business Account in 5 simple steps:
Step 1 – Select a Gmail Account – To get started, you first need to select a Gmail Account. It is better to choose a Gmail Account that you use for marketing, instead of any personal Gmail account. This will allow multiple contributors to have access to the host account. It’s ok to create a new Gmail just for marketing/business purpose if you don’t have one.
Step 2 – Sign up with Google My Business – Go to https://www.google.com/business/ and sign in with Gmail Account. Now click on the main menu of “Google My Business” on the top left of the page.
Step 3 – Add Business Name – Select the second option “Create business account”. It will prompt you to choose a brief account name that clearly identifies your business.
Step 4 – Add Your Business Information – Now you need to go back to the main menu to select “Add Your Business”, and create a Google Business account profile. You need to fill in your basic information such as company name, address, website URL, business category, phone number etc. Make sure you fill as relevant information as possible and click continue.
Step 5 – Verify – You need to agree to the terms and condition and click on the check box. Google will mail you the verification code via mail at the given address. Make sure you follow the verification process as your Google My Business account won’t go live until Google verifies your business.
Follow these steps https://support.google.com/business/answer/4566671 if someone else has verified your business.
That’s it go ahead, start managing your profile by adding photos, hours of operation, virtual tour and much more!
Note – Google will automatically create a Google+ Local page to your verified Google My Business account, which is shareable! For owner with multiple locations can manage their user rights per location – just follow the instructions given here – https://support.google.com/business/answer/6085326?hl=en
How to make most out of Google Business Account?
Google My Business account can benefit any company/firm/shop regardless of its size and location. Once you have a verified Google business account, your customer can directly connect with you. While you are free to add or delete the information about your product and services, the key is to include more persistent information. More relevant information will lead to higher ranking and convenience for a potential customer to reach you. Here are few things you can do to make most out of Google Business Account:
- Apart from basic information make sure you have an introduction about your business, driving and parking directions, landmark, promotional offers, clear photos (nothing less than 1080×608 pixels), engaging videos and your location on Google Map updated to attract more audience.
- Never miss out on reading and responding to customers’ reviews. Nearly, 70% of customers rely on online review as much as a personal recommendation.
- Review insights and analyze analytics about your business performance and learn how to improve.
- Encourage your customers to show their appreciation with ratings, and ask them to click on the Plus One button that can endorse your product/service.
- Always keep Google happy by adhering its quality guidelines – https://support.google.com/business/answer/3038177?visit_id=1-636260687911278346-718463157&rd=1
As a business owner you are bound to get many benefits by using Google My Business. So try out this fun and easy way to build engagement today!