The financial services landscape has certainly evolved, and with the coming digital trends, these services are becoming easier and hassle-free for customers. The advent of digital services in the financial services industry has made it easier for financial service providers to reach and connect with their target audience.
When drafting digital marketing strategies for the finance and banking sector, it is important to keep in mind the best SEO strategies that will help potential clients in finding their website on the SERPs. Big players in the financial services industry can leverage their businesses with the right SEO techniques and strategies as it will help them generate huge revenues.
There are several methods that financial leaders can use to level up their business via SEO. From writing informational content with target keywords and phrases to making a viable website for potential and existing customers, financial service leaders have to cater to a lot of things when it comes to making a robust digital transformation strategy for their business.
Before jumping into the deeper aspects of it, let us first understand how SEO caters to the financial services business.
Why is SEO a key requirement in the marketing plan of a financial advisor?
The key step in the financial services marketing plan is SEO. For instance, the first step is creating a website, which will become their SEO hotspot and most of their efforts should be directed towards the same.
Building a website with SEO techniques in mind will greatly improve your online presence. More people visit and more interactions lead to sales. SEO for financial services is a surefire way to get your website noticed.
SEO is a completely free way to advertise your services. Another way is to pay Google every time someone clicks a link to your site. Instead, they can have a strong SEO presence and focus on generating unique views.
Steps to implement SEO in a financial services website
Once you are through with why SEO is important for your business, the next step is to implement this tool on your website. Here are a few steps that financial services businesses can take to implement strong SEO strategies into their website:
- Ensure that all your content is SEO-friendly
- Write informative and long-form blogs and articles
- Ensure that your website checks all the points required by Google to evaluate your webpages
- Do proper keyword research
- Focus on improving E-A-T
Steps to identify the best keywords for your financial services website
Searching for the right keywords and incorporating the same is important if you want your website to rank higher on the first SERP. Here are a few steps SEO professionals can take to identify the best and top-ranking keywords for financial services websites:
1 . Brainstorm your phrases and words
The first step in searching for the right keyword for your business is to list down all the relevant phrases and words that are used by the audience in day-to-day conversations. Since professionals who are in this business for a long time, it is easier for them to identify the words and phrases that are commonly used in this industry. Make a list of all the general words and phrases that consumers use to search for queries related to the finance industry.
2 . Take external help from Google
Now that you have noted down the keywords that are most used in the industry as per your understanding, take some help from Google as the next step. As you start typing a phrase on Google, you’ll see some suggestions for popular searches. This is called the auto-complete feature which targets phrases commonly used by potential customers. After searching, be sure to check the “Related Searches” on the page. Again, these are frequently searched search queries.
3 . Analyse the ranking of these words and phrases
Once you are through with jotting down the list, it is important to understand the ranking of the keywords and phrases on search engine pages. Hence, professionals must run a brief analysis of the keywords to know the search volume as well as the competition level of the keywords. Once you have run your analysis, you would be in a better position to understand which keywords will benefit your business the most and which ones will not.
Following a strong SEO strategy and keeping up with the latest trends to grow the organic presence of your website has become the need of the hour for financial leaders. They need to take up to this digital transformation as it will make them future-ready.
While some activities can be done by their SEO professionals, they can also look for the best SEO firms to cater to their SEO requirements.