Embracing Digital Trends to Engage Audiences - #ARM Worldwide



Unifying Digitally

The Social Factor

  • Entertain your audience with gaming formats as Twitter reports 89% spike in conversations around games on the platform.
  • Convert your video-chats into podcasts with Spotify’s Anchor. Use this for interviews, conversations with co-hosts and for creating branded podcasts.
  • To make trade easier for the grocery stores and MSMEs, Facebook partnered with JIO to launch Whatsapp shop.

Go With Google

  • In an attempt to make the source URL more noticeable, Google is testing showing the URL, in black, under the clickable title of the snippet.
  • Google has improved the edit pane, added shared budgets and optimisation scores in Ads Editor enabling brands to enhance effectiveness of ad performance.
  • Businesses can now add their phone numbers now in Google Ads via new ‘call ad’ snippet & engage with potential customers & generate more leads.

The Brand Connect

  • ‘Neki Nahi Rukegi’ Ad by Surf Excel pays tribute to frontline coronavirus warriors, highlighting the fact that nothing can stop a person from doing good deeds.
  • Adidas looks forward to the world’s return to exercising outdoors with its ‘Ready For Sport’ campaign.
  • Durex showed people that only love would get you to see through the lockdown via a content series.

Fighting Together

  • Serving 15000 doctors & 200 Hospital, Amazfit & #WorkForDoctors campaign from #ARM Worldwide garnered over 6M views.
  • We launched two digital films requesting people to ‘not just work from home but work for doctors’ backed by 24*7 support team.
  • The campaign moved beyond social media and received support from IndiaPost making the supplies easily accessible to the doctors.

Humanize Customer Engagement

  • Embrace a life cycle mindset. Learn when customers are likely to engage, what experiences appeal to them and approach them accordingly.
  • Set clear expectations with your customers. Utilise modern messaging to communicate what to expect and where things stand in the moment.
  • Don’t stress on your campaigns in terms of channel alone, instead foreground what you’re trying to communicate.
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