6 Reasons why Your Company Needs a Website Design Refresh
A firm’s website is its gateway to more and new leads. As more and more consumers make decisions based on their online purchase journey, the company’s website becomes more important than ever. It should establish your brand, provide information on your products or services, and ultimately produce leads. As a critical component of your marketing strategy, your website should be changed and optimised as digital, and industry standards evolve, trends shift, or your personas change. However, a site that’s not at its best level or helping your company meet its goals doesn’t necessarily require an entire redesign. Instead, it might need just a website refresh. A website update is a brand-new look for your site.
Call up Your Team Now to Give Your Website Design Update
A refreshed website design is one of the most effective marketing tools for business. So here are six reasons why you must call up your team now to give your website design update:
#1. High Bounce Rate
Bounce rate is the percentage of single-page sessions where a visitor came and left without interacting on the firm’s site. This metric is available on a site’s Google Analytics dashboard. A high bounce rate is typically an indication that the visitor on the site did not find what they were looking for, became bored with the site, or didn’t get a great first impression. The average website’s bounce rate is 45%. A business should aim for under 40% by giving its website a refresh, paying extra attention to the homepage. Ensure it is simple, easy to navigate, and only uses two to three complementing colours.
#2. The site is slow
With an audience finally getting to your website being disappointed when it takes more than two seconds to load, you know it is too slow.
- According to a survey from Akamai, 49% of consumers expect a site to load in two seconds or less.
- Only 51-percent claim to patiently wait for a website to load.
If a site takes more than two seconds to load it might just miss out on leads and sales. No firm can expect a visitor to wait for the website, the world is moving fast and so should the web.
It is always advisable to check a site’s speed manually by opening or browsing it on mobiles, tablets and desktop computers. Your site should load fast on all devices at all locations. You can also use Google’s PageSpeed Insights to check for loading speed and find areas for improvement.
#3. Your Current Website Isn’t Mobile Responsive
With teenagers holding iPhones which cost an average man’s monthly salary, one can quickly notice that humans need mobiles more than food. A firm should develop a website that satisfies today’s multi-screen behaviour. If a site is not mobile optimised, there are huge chances that a business can easily miss out on valuable leads and customers.
A study released by Salesforce found that “83% of mobile users say that a seamless experience across all devices is significant.” People want to be able to access the information when and where they need it, and if a website can’t provide it to them, they’ll look somewhere else.
If you haven’t mobile optimised your site yet, look into a content management system that’s responsive (for instance, the HubSpot Website Platform). This will get your site up and run faster with little development knowledge needed. Investing in a browser testing software is also recommended to ensure that the website looks consistent on every device.
#4. You Branding is Outdated
Your branding along with your marketing goals should be consistent with your website. Firms which have recently undergone a rebrand should also update their website to accommodate such changes.
But one thing to be kept in mind that rebranding is not just limited to logo or colour scheme, it also includes the tone, format and content on the site. Your company’s identity and reputation should match with your website and should communicate the same to a new visitor.
#5. Your Top Competitors Have Redesigned Their Sites
Finding out if your company’s website is outdated or not is no easy task unless you are a designer.
One way to find out is to check the websites of the firm’s competitors and other similar companies in the industry. Analyse your competitor’s online activities to assess if they have changed their designs or if they look slightly different to you.
Note the text size, colours, and creatives they use. If they recently redesigned and these elements are too different from yours and others in the industry, consider getting suggestions from a professional designer.
Outdated websites are not just limited to aesthetics. They provide an experience to your customers. A fresh design is inviting, let customers know that you are evolving with the times and that your business is booming.
In general, if your website’s current look was created seven years ago, design trends have probably changed enough for your site to look outdated.
#6. Information is not accessible
When potential audience visits your site, they should be able to figure out what to do and where to go quickly. If they’re looking for accurate information, they can find what they’re looking for in a couple of minutes with the website loading in not more than two seconds- hence accessibility and speed are essential. If they are trying to purchase, subscribe, or inquire, they should be able to do it without external help. Otherwise, you need a redesign to make your navigation easier.
If you get way too many enquiries about information that exists on the website, then it means that people are facing difficulty in finding what they need from your site.
A well-designed website is an important and one of the most effective marketing tools a business has at its disposal. Make the most of it by keeping it updated and easy to navigate. If you find any of the above reasons relatable, then a website refresh can be your new best friend.