The SMART goal principle can move mountains when it comes to gaining buy-in and winning over even the most sceptic executive. #ARM utilises this principle to clarify the goal of work, which is most essential.
Each component of the framework determines marketing objectives, goals, and the methods used to measure them. Working through this process will also enable you to ascertain the timing and feasibility of your objectives.
Marketing must contribute to the achievement of important corporate goals in order to be effective. To define objectives for integrated marketing initiatives, we follow the steps outlined in the SMART goal framework as follows: