Businesses must maintain their applications updated with the newest technological breakthroughs in order to make them more engaging and consumable. Staying relevant and updated on the latest trends is essential for survival. Businesses need to pick a UI/UX strategy that resonates with their brand, is user-friendly and intuitive. The design trends are developed based on technological advancements each year, and you need to be on your toes, discovering and optimising on these latest trends.
Let’s dive into some of the top UI/UX trends for 2022 that will force constant progress, self-learning, and differentiation of products:
Scrollytelling transforms a long-form story into an interactive experience. It is a completely new, innovative way of visualising a story or info flow and grabbing the viewers’ attention. Take Google, for instance; they do an amazing job in storytelling and engaging users to stick around till the very last word. The content is much easier to consume as users feel like active participants in the event.
The entire narrative of web designing is thought out in advance and built in the most entertaining way possible, so it is easier for users to retain information and connect with the website. Scrollytelling is a multimedia experience, stimulating deeper reflection and highlighting what can’t be articulated by words alone. It’s a very realistic content consumption experience that stems directly from how users interact with computers.
Contactless Search: Voice User Interface
The trend toward VUI has been revving as processors get more miniature, and more Internet of Things (IoT) devices come online. Even the most resistant users agree that technical innovations don’t bite, and one can even say that they make life easier. Utilising VUI alongside the traditional GUI could facilitate a less cluttered and more tailored experience focusing on inspiring the users, while more specific searches could be accomplished vocally. VUI execution in mobile app development will likely be among the most notable UI/UX design trends in 2022.
The immediacy and versatility of voice form link the user’s desire to the device’s response. To reap the benefits of VUI, marketers must begin by composing detailed personas, work on potential limitations of particular devices, and make the best use of all action triggers. In addition, VUIs help companies increase customer engagement on apps with an emotional component (like exercise or productivity), providing a hands-free interactive experience like cooking, driving apps, smart home devices, etc.
Having an extended version of your header in the footer section can prove to be critical in bringing in multiple customer engagement points. They help with conversion rates by acting as a safety net at the very end of your website and provide customers with a second opportunity to interact with your website. In addition, Mega-Footers ensure easier website navigation by being a flavourful extension of your header. This helps with the overall website and E-commerce experience.
Well-optimised Mega-Footers with high-ranking keywords and call-to-action buttons promote customer interaction by prompting them to react and gain valuable information. As a result, Mega-Footers function brilliantly to enhance a brand’s image and act as a ‘not-so-subtle’ reminder to reinforce brand value. This reduces bounce rates and helps with lead generation.
Brutalism vs Minimalism
Brutalism and minimalism are web design languages that can evoke many emotions in customers, thereby triggering them to act on the CTA buttons. It promotes curiosity and improves engagement rates. By not focussing much on aesthetics but more on ruggedness and simplicity, these websites have a very straightforward and simplistic design that avoids unnecessary confusion.
These design formats primarily focus on all the major elements of a website and therefore draw a lot of attention by highlighting the fundamentals with a minimal approach. For instance, let us consider Google’s material design, which promoted the concept of flat designing. While the design remains sleek and minimal, the depth of experience is enhanced with movements and shadow effects.
Inclusive Design For All
Inclusivity extends to gender neutrality, culture, race, ability, and accessibility. A website should be put together in a way that anyone can get access to the content, and people also see others who they can relate to on the screen. The inclusive design shall aim to accommodate diverse experiences of users in how they interact with the world, both in the final product and in the design process itself, resulting in a universal design that all can enjoy.
The inclusive design employs coding best practices, so deciding to build an accessible site will naturally result in a decline in maintenance costs for your company and better overall usability. In addition, integrating inclusivity can act as one of the parameters to test and look into all stages of the product development, from UX prototyping to user interviews and usability testing.
SPECIAL: Into the Metaverse
When Facebook turned to Meta and presented a vision of their future – things would turn into a serious trend. The curtain-raiser of Metaverse design is a development that will forever change our association with technology and how we think about design. We are at the brink of the Metaverse, and designers are racing to design experiences using VR, AR, and now Extended Reality (ER) that combines existing technology to give birth to an entirely new UX.
To introduce an entirely new UX, Metaverse will combine common ingredients of games such as UGC, a persistent shared world, and unique digital identities to elevate the experience into something new. Brands need to build fully immersive, 3D virtual spaces from scratch. There are opportunities for brands to create virtual venues, worlds, and spaces to host events and experiences in the Metaverse.
Final Thoughts: What to Expect
Taking a deeper look into the world around us, as well as up-and-coming technological advancements, can give you a more accurate picture of what’s to come in the future of UI/UX design. To effectively design solutions for modern-day problems, businesses need to have an in-depth understanding of the challenges and types of environments users encounter each day. Focusing on these genuine, industry-led insightful trends that encompass larger fields like work culture, developments in UI/UX practices, and big technological breakthroughs can give you the push needed to become an empathic, modern, and cutting-edge brand.
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