In today’s digital-driven age, emphasis of customer retention and customer satisfaction in marketing strategy has been more than ever before. There has been a shift towards more humanistic approach to marketing, with practices such as Customer Relationship Management (CRM) being adopted by many companies. A CRM software is incredibly useful to marketers to effectively manage their contacts and leads by recording and analyzing customer data throughout their lifecycle.
If you are using HubSpot, you can use its CRM, which is an easy to use and highly efficient tool. Hubspot also lets its users seamlessly integrate third-party CRM’s with its software, thus providing more muscle to their contact and lead management efforts.
Here are top 10 CRM’s which can be seamlessly integrated with HubSpot so that you can leverage the data in your marketing activities :
Salesforce provides powerful CRM tool through cloud computing which can be seamlessly integrated with HubSpot.
Salesforce’s Sales Cloud offers content management, opportunity management, and sales collaboration through a variety of features which can be customized to best fit your organization’s requirements.
Salesforce touches upon all aspects of CRM, by providing all the insights your sales team may need, from reporting to sales forecasting, and even territory management.
Salesforce can accommodate the marketing needs of businesses of all sizes, whether it be a small business or a large enterprise. It is especially beneficial for the latter.
Pipedrive is a cloud-based sales CRM tool which especially focuses on small business and entrepreneurs. Its visual sales pipeline provides you with a clear picture about your deals and thus ensures that all your important conversations and activities don’t get dropped. The reason sales teams love using this tool is because it’s extremely user – friendly and provides a clean interface, apart from many other compelling reasons.
#3 HubSpot CRM
HubSpot’s CRM tool is a highly effective yet easy to use tool which provides many features which a marketer would need to organize, track and nurture your leads and customers. It is extremely helpful for the sales team since it automates numerous routine sales tasks and has the ability to perform such tasks with much precision, thus eliminating much of the manual workload of the sales team.
HubSpot’s CRM is especially more effective for smaller organizations and teams. It neatly organizes all the information about a lead in one place, and automatically logs in every interaction with a customer in the timeline.
#3 Zoho CRM
Zoho CRM is an on-demand CRM software which provides a 360 – degree view of your entire sales cycle and pipeline. It is an efficient sales tool which allows you to identify trends, find opportunities, improve efficiency and lower the cost of valuable insights.
Zoho is an enterprise software which supports the requirements of CRM for small business as well as large enterprises, helping them to scale their growth while simplifying the process.
Nimble is a smart social CRM tool which transforms the way you maintain your business relationships through smarter relationship management. In today’s competitive world, relationships can make or break your business, and a lot of effort goes into it. Nimble eases the process, by providing an intuitive interface to seamlessly combine all your contacts, emails, social signals, activities, and follow-ups everywhere you go.
#5 ProsperWorks CRM
ProsperWorks is a smart and efficient CRM especially designed for G Suite, seamlessly integrating all the Google apps such as Gmail, Google Drive, and all other Google apps. It helps you to identify, track, and optimize sales contracts and opportunities and establish a repeatable process.
It has a very fast and very easy setup procedure, which doesn’t require any special skills or training. It uses an intuitive visual tool that allows you manage your complete sales pipeline with ease, thus enabling you to close more deals.
Infusionsoft is an all-in-one marketing and sales software, which is especially designed for small businesses. The integrated platform allows you to manage your small business by pulling together data points related to sales, marketing, leads, customers, payments and much more.
Though marketers may face difficulty in using the tool if they do not have much of a technical know-how, once your team figures how to go about it, you can leverage it to achieve greater heights for your business.
Insightly provides a web-based CRM system which allows you to manage leads as well as manage your projects more efficiently. The best part about this tool is you can integrate it with any email system, and also it can be integrated with G Suite apps or Outlook 2013/ Office 365.
#8 OnePage CRM
OnePage CRM turns the complexity of CRM into a simple to – do list. It is built using productivity principles so that the sales team can focus on their sales strategy, not the software. Its intuitive approach to sales allows you to convert leads to customers, reach targets and grow your business faster.
It allows you to capture leads from Gmail, Outlook, social media, and other sources to create a contact with just one click.
SugarCRM is a web-based application which enables a business to create rewarding customer relationships with their innovative, flexible and affordable CRM solution.
The sole focus of this CRM is to put customer relationship at the center, allowing businesses to transform the customer experience and enable highly personalized interactions that drive customer loyalty throughout the entire customer lifecycle.
Base is an enterprise sales software that allows business to take a scientific approach to sales.
It has a powerful, all-in-one sales platform that increases adoption and data capture among sales reps, which provides sales leaders with actionable, quantifiable insights needed to accelerate performance and grow revenue in a way that is measurable, repeatable and scalable.
You can choose which CRM best suits your marketing initiatives to integrate it with HubSpot to make your lead management and customer relationship strategy more powerful. While HubSpot alone is a powerful software which provides you with various tools to cater to a wide variety of marketing and sales functions, it seamlessly collects all information from your CRM and leverage the information for your marketing activities. This establishes a smooth coordination between your sales and marketing teams thus greatly increasing the productivity of your business.
>> Build a strong CRM with Inbound Marketing. Learn more about Inbound Marketing. . .