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Top 3 Technologies That Are Making Marketing More impactful
Over the past few years, technology has hugely impacted how businesses interact with consumers. Ever since the advent of online marketing, there has been a constant endeavour to give it a more humane approach. For instance, by adopting traditional marketing methods like advertising in newspapers, marketers just shout out their…
Over the past few years, technology has hugely impacted how businesses interact with consumers. Ever since the advent of online marketing, there has been a constant endeavour to give it a more humane approach. For instance, by adopting traditional marketing methods like advertising in newspapers, marketers just shout out their message to their users, and it becomes a one-sided communication. Customers today are empowered with knowledge, and marketers should change their strategy of indulging in continuous cold-calling to their customers, to become facilitators in finding the solution to their problems. Here are 3 technologies that customises marketing efforts for each user, and gives it a more humane approach : The market for voice recognition technology (like voice search and personal assistants) and visual interface is growing at a rapid pace. And with its increasing accuracy, more and more people are using voice search. Google reported that 20% of its mobile queries were done through voice search in 2016. A remarkable innovation in this aspect has been Amazon’s Alexa, which is an intelligent personal assistant designed by Amazon. It is a voice-activated software, which – apart from having the capability to perform all the regular tasks which other personal assistants can perform – has gone a step further by adding skills which basically function like apps on a smartphone. Google’s also launched a competing product, called Google Home, which has similar function called “actions”.
- Advanced Content Creation Tools
- Rise of Visual Medium in Content Strategies
