INBOUND is an event which is different from all other conventional inbound or industry events. It aims to celebrate the human side of marketing and provides a platform where marketers and sales professionals from different industries can gather together and learn something from each other, inspire each other to improve their inbound skills and – ultimately – grow their connections with marketers from every industry possible. It also gives them an opportunity to attend the sessions of many remarkable speakers who are experts in their fields and helps in inspiring the inbound movement.
Here, we provide you with a list of five amazing speakers which every inbound marketer should gain inspiration from to add a fresh perspective to execute their goals and leverage their inbound strategy:
#1 Steward Butterfield (CEO & Co-Founder, Slack)
Steward Butterfield is the CEO and co-founder of Slack, an enterprise software platform that connects teams with apps, services and resources for seamless communication between them.
Steward has had a gratifying career as a designer, entrepreneur, and a technologist in his nearly two decade-career of working on the web. Time Magazine recognized him as one of the 100 Most Influential People in The World, and he has been ranked among BusinessWeek’s Top 50 Leaders. He was also recognized as the 2015 Technological Innovator of the Year by the Wall Street Journal, and also featured in the Vanity Fair’s New Establishment List.
By attending his session at the event, marketing and sales professionals from businesses of any size and/or industry can get inspiration and obtain new ideas about the tools that can be used to administer Slack and the various marketing circumstances through which Slack can be used to scale-up their business.
#2 Rand Fishkin (Founder and Former CEO of Moz)
Rand Fishkin has been given the rather ostentatious title of “WIzard of Moz”. He’s the founder and former CEO of SEO software startup Moz, host of Whiteboard Friday and co-founder of Inbound.org. He – along with his wife Geraldine – is small investors in Backstage Capital and TechStars Seattle.
Moz has grown to be one of the most popular SaaS startups that provides its users with a host of SEO tools, such as Moz Keyword Explorer, On Site Explorer, etc. What makes Rand’s sessions a must-attend for every marketing and sales professional is that they would get to know about the latest tools and trends of SEO as well.
#3 Bozoma Saint John (Chief Brand Officer, Uber)
Bozoma Saint John is the Chief Brand Officer at Uber, where her job is to make sure that people love Uber’s brand as much they like Uber’s service. During her illustrious career span, she has earned a formidable reputation as a trailblazing marketing and advertising executive. Most recently, she was the Head of Global Consumer Marketing for Apple Music and iTunes. In this role, she spearheaded campaigns geared towards growing consumer brand recognition, loyalty and equity around the world. She was very successful at the Apple’s keynote World Wide Developers Conference, where she introduced the new interface for Apple Music.
Before Apple, she headed the Music and Entertainment Marketing Group at Pepsi-Cola North America, where she drove breakthrough consumer engagement plans for brands across the soda giant’s beverages portfolio by engaging tastemakers – consumers. Before working with Pepsi, she served as the VP of marketing for Ashley Stewart (a women’s fashion brand) as well as managed accounts at advertising agencies Arnold Worldwide and Spike Lee’s SpikeDDB.
Inbound marketers can learn a lot from her about the importance of branding, and tips and tricks on how to build their brand’s image to gain quick recognition among their customers and earn their trust.
#4 Christopher O’Donnell (VP of Product, HubSpot)
Christopher O’Donnell is the VP of Product at HubSpot, where he drives product management, design, and user experience for HubSpot’s suite of products.
Previously, he has led the product team building for the HubSpot CRM and the HubSpot Sales Pro. Upon joining HubSpot, he led the rewrite for the HubSpot Marketing product, culminating in HubSpot contacts and the release of HubSpot 3 in 2012. He has also been a startup founder, advisor, and product/UX leader.
The session of Christopher O’Donnell can be beneficial for industry professionals from all walks of life, since he can inspire and guide them on various aspects of marketing and sales and also inspire CXO’S of startups from all walks of the industry.
#5 Billie Jean King (Sports Icon and Social Justice Pioneer)
Billie Jean King is a legendary tennis player and an advocate for equality and inclusiveness in the world of sports and far beyond. Throughout her career, she has been a powerful advocate for equal opportunity and equal pay for all.
She has also been named one of the “100 Most Important Americans of the 20th Century” by Life magazine and a 2009 recipient of the Presidential Medal of Freedom. She is also the founder of the Billie Jean King Leadership Initiative and has long been a pioneer for social justice.
Since the tech and the business grapple with the same issues she fights for, professionals from every realm of the corporate industry should take inspiration from her to become better champions of diversity, inclusiveness and equality.
These are some of the most distinguished speakers whom you can expect at INBOUND’17. Through their powerful speeches, they will not only inspire you to reach great heights with your inbound strategy but also grow as an individual.
Meet up with us at Inbound
Our team will be at Inbound and we would love to meet up with you to talk about getting results for your brand or for the brands your agency works with. Fill out this form so that we can arrange a time to meet up.
We’re looking forward to an inspiring week and spending time with like-minded people, see you there!