Cheap, efficient and accessible – inbound marketing strategies are all that and more. Inbound marketing puts a stronger emphasis on creating quality content that pulls an audience towards your firm and its services. By ensuring that the content you publish aligns with your customer’s interests, you attract traffic that you can convert into customers over time. Customers are getting more value because of a buyer-centric approach, which is a clear indication that inbound marketing strategies are here to stay. With an amalgamation of countless benefits, inbound marketing software serves as the light in the startup tunnel. So if you wake up today and decide to be an entrepreneur, or have already fallen into the startup sphere, here are five inevitable inbound marketing strategies for every entrepreneur:
Inbound Marketing Strategies for Every Entrepreneur
#1. Strategy Driven SEO
If you aspire to see your startup on the first page of Google and Bing, SEO is your go-to saviour. SEO tools are handy and quite practical when it comes to increasing visibility, publicity and the reach of a company by unpaid methods. Some popular SEO tools that start-ups need to get their hands on are Google Analytics, Moz, Google Keyword Planner and BuiltWith. A start-up can also venture into more multi-faceted SEO tools for optimisation of websites and to target exact keyword phrases in latter stages. These include optimising for mobile devices, refining site speed and targeting exact strategic keywords. With a limited budget and no wish to decrease the quality of your work, you can look out for free SEO tools that provide exemplary services like Buffer, RocketRanking, and MergeWords. When it comes to getting started in the world of SEO, startups have a plethora of resources on their hands. Staying one step ahead of your competitors and watching your rankings improve over time is made tremendously easier with the help of these tools.
#2. Social Media Marketing
Facebook and Twitter are where businesses are and where every startup should be. Here, an organic social presence will give you a lot of recognition. Paid tools can be used on social media, which help a startup gain visibility and a larger audience. Social media has a massive hold on a brand’s image, which can either make your Q1 result everything you wished for or send you home with packed up investors. Thus, it is vital to use these tools carefully for the desired effect. Hootsuite, Facebook Ads, MeetEdgar, and AgoraPulse are some of the best tools for inbound marketing on social media. Startups seem to have a distinct advantage in the social media marketing realm. The answer revolves partially around the fact that social users love what’s new and start-ups are new by default. Most startups also don’t have a heap of funds or options when it comes to marketing, and social media serves as a perfect gateway to build a brand.
#3. Influencer Marketing
For startups who barely have any online presence, the key to getting the customer’s attention is to pull the reach of influencers. These are bloggers, social media celebrities, actors, or anyone else who can uphold the brand’s reputation and persuade the audience to make a purchase decision.
There are innumerable ways to reach out to online influencers – from granting them primary access to your product, to updating your social media with regular updates while tagging them along, to giving them products for review.
Influencer marketing works well if you can find and choose a person whose personality resonates with your brand image. The person or influencer can be an actor/actress, a sports personality or even a politician as long as they go with the idea and product of your brand. To target such people, you must first identify their reputation and your consumer preferences. By working with these influencers on projects, your company will automatically catch more attention and may even get a greater reputation because of the influencer.
Persuading the customer to engage with your brand and its audience might be hard but will reap major benefits, especially in the case of start-ups. For instance, Shahrukh Khan has been promoting Tag Heuer, giving the luxury brand the perfect image of its user.
#4. On-site content marketing
Your website is not only your brand’s address but also its face. With engaging content, any startup can attract its potential audience to invest in its services. Content should be simple enough to understand but also advanced enough to tell the customer that you know what you are talking about. High-quality content can boost your SEO rankings and improve your social media presence. Information provided to clients must be detailed, informative and engaging enough to persuade your visitors to know more about your brand. Pictures, visual demonstrations, and demographics can help the consumer have a better visual understanding of the brand and what it offers.
#5. Off-site content marketing
Your website may attract several potential customers, but the real deal may be somewhere else. Here is when off-site marketing comes into play and helps you crack more leads. Blogs and media publishing platforms with useful and informative content will attract a number of new people hence, increasing overall traffic and potential leads. Referral traffic due to a new audience will also boost your brand’s reputation and engage a larger consumer base. Off-site content spreads your audience by winning customers who might not have found your website otherwise. For example, Medium connects your content with the people most likely to read it.
When you are just starting, you need to have everything ready in your bag to pull off inbound marketing strategies that can revolutionize the emerging startup scenario. Inbound marketing strategies are the pillars for startups who aspire to engage an audience from everywhere. Initially, you may get lesser conversions but at least people will know about you and the fact that you are here to stay.
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