With the continued advancements in the online shopping trends, high demand arises with a desire to enhance the shopping experience for online users. Brands and retailers must embrace technological advances if they wish to stay competitive. With that in mind, it’s worth citing what these latest E-commerce trends for 2022 tell us about evolving consumer preferences and how businesses can align with them to maximise opportunities.
Rise of “M-commerce”
The boost in mobile device usage has contributed to the uptick in mobile phone sales. People are not just using mobile devices to shop but also to explore products before determining to purchase one. As a result, sales from mobile commerce are witnessed to increase by 15% by the end of 2021. What’s more, mobile deals will account for 73% of all E-commerce sales.
Retailers must consider including things like push notifications, SMS, mobile content, a mobile E-commerce app, and a mobile-optimised website to ensure sales continue to grow in years to come. Much like customer service and E-commerce fulfillment, a well-optimised mobile user experience will build lasting relationships with customers, increase sales, and generate brand awareness. Focussing on these upcoming mobile commerce trends can benefit your online stores in a big way.
Buyer Journey Optimisation
It’s critical for E-commerce sellers to look at and improve every customer touchpoint if you want your leads to have a great experience on your site and convert them into paying customers. Likewise, retailers need to identify the places where they can reach the most customers and where they can gain a high conversion. That way, retailers can be efficient in their efforts and marketing expenditures.
Companies that succeed at lead nurturing, yield 50% more sales-ready leads at 33% lower cost. Furthermore, nurtured leads make 47% larger purchases than non-nurtured leads. To optimise your buyer paths, focus on improving product search, providing rich product merchandising, and nailing your fulfillment and return processes.
Headless PWA E-commerce
A PWA (Progressive Web App) is a web application that provides a mobile-first app-like experience for websites. It only requires some adjustment in how you’re set up. That’s the ‘headless’ part. The essence of this approach goes above increasing site speed – although the nearly instantaneous page loads of PWAs are pretty amazing. Headless E-commerce platforms allow a lot more control over the content and ensure a smooth customer journey until the checkout process. As E-commerce develops at a CAGR of 6.9% and is anticipated to reach $3.5 trillion in market size by 2025, brands are researching concepts to scale via headless commerce and service-oriented architecture.
Going headless will open up new E-commerce opportunities. To further explain, it enables you to regain data and content from backend systems and pull it into any user experience on any device or platform using APIs. These platforms aren’t constrained to what traditional E-commerce defines as the ‘right’ user experience by allowing constant changes, customisations, and deployments without disturbing the underlying technology supporting it.
Demand for Voice & Live Shopping
Delivering an immersive shopping experience via conversational or live shopping will keep the viewers engaged, creating a deeper connection with the audience helping brands distinguish from competitors. India’s live commerce scene is expected to earn a gross merchandise value (GMV) of $4-$5 billion by 2025. Thus, it’ll be an affordable way to give sales a boost, build brand awareness and find new customers.
Conversational shopping helps interact with customers in real-time. Try experimenting with voice technologies like Alexa and Siri, allowing customers to engage with your business, get recommendations, and even make purchases. Of course, adding new innovations needs to be carefully considered but, with the right technique, live shopping has the prospect to add value to brand awareness, customer service and, ultimately, an increase in orders.
B2B E-commerce is Next Up
Today’s B2B buyers demand a digitised environment to research and make business purchases. Adapting to these demands will bring in higher sales volume, increased average order value, and better customer satisfaction. Considerably 80% of B2B buying decisions depend on a buyer’s direct or indirect customer experience, whereas only 20% are based on the price or the actual offering.
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B2B E-commerce sites will allow greater insight into user buying habits, which will help businesses and suppliers to learn about buying patterns and seasonal trends and adapt production to match demand. In addition, with features such as rich content, intuitive design, and interactive functionality, B2B E-commerce websites ensure a remarkable customer experience for retail customers and B2B buyers.
To conclude, the world of E-commerce is constantly modifying to accommodate its customers’ needs. As a result, there will be a leap forward in the ways of marketing and showcasing of products. To achieve the most promising results, it’s important to utilise a modern E-commerce suite that enables you to create excellent omnichannel experiences across in-store, web, and mobile channels and support both B2C and B2B. The E-commerce trends for 2022 mentioned above will help you dominate the space. You can gain professional support in this regard if you are excited to integrate any of the latest technologies for your E-commerce business