Search Engine Optimization (SEO)

Boost Your Mobile App’s Performance: 5 Expert Optimization Techniques

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Mobile apps are a great way to build audiences and convert users. There are 3.48 million apps on Google Play and about 2.22 million apps on the Apple App Store. With so much competition in the market, you need to make sure your app is fully optimized for success. Mobile…

Mobile apps are a great way to build audiences and convert users. There are 3.48 million apps on Google Play and about 2.22 million apps on the Apple App Store. With so much competition in the market, you need to make sure your app is fully optimized for success. Mobile app performance is the number one factor in mobile app success. A poorly performing app doesn't engage users and fails quickly. Therefore, monitoring and maintaining mobile app performance is critical to the success of your app and your business. 

Tips to improve and optimize app performance

Below is a list of methods that work universally to improve app performance and improve user experience. 

Optimize your images:

Larger images may look better to users. In practice, it doesn't make sense to use an image that is larger than the screen will display. Optimized images and graphic elements eliminate lag when using apps and improve loading times of on-screen content. Therefore, you should make better use of image resizing and compression. Compression can reduce the weight of an image without reducing its resolution. Resizing, in contrast, means resizing the image so that it fits properly in your app.

Reduce app size & load time:

Smartphones are not yet powerful GPUs. And here are the amazing facts. Moderately configured phones account for most of the Android market share in the world. Some apps don't support 2G/3G, but users generally avoid downloading huge apps, especially if they're in a hurry. Therefore, the less space consumed on the phone, the better for the user.

Cache data effectively:

To speed up your application, you need to define which files and computations can be cached. Storing resources and operations on the device disk ensures immediate access to app data and eliminates performance issues during network disruptions. Define a suitable cache duration. At the same time, it's important to maintain a balance between caching data and loading data so that users don't see stale data. Also, as long as you have limited space to store information, you shouldn't cache everything. 

Optimize screen size:

Screen size presents a big challenge, so it gets a lot of attention from developers. There are a great many Android devices of various shapes and sizes. Your app should support as many screens as possible because the layout's fixed dimensions only work for certain orientations and screen sizes. Make sure your layout accommodates different screens and aspect ratios so that a wider range of users can access your app from different devices. 

Create an offline mode:

Offline mode creates a buffer so your information is safe even if your network connection is unexpectedly lost. If you are suddenly disconnected without using offline mode, all data you were using will be destroyed. Offline mode allows you to save data now and return to it later when the user reconnects. Offline mode means information security, reliability, and ease of use. 

Final thoughts

The most important aspects to consider for mobile apps are reliability, functionality, and consumer usability. Mobile app performance should be fast, comprehensive, and contain only relevant information directly related to the app's functionality. As the mobile app market has grown significantly over the past few years, optimizing your company's mobile apps ultimately translates into huge revenue and user satisfaction.

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