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CMO’s! What Percentage of Marketing Budget Are You Spending on Content Creation?
So, have you thought it out and mulled it over as to how much of your marketing budget should be kept aside solely for content creation marketing? If you believe you are a small or a mid-sized business, you may want to answer in the affirmative and say – quite…
- The cost is far lesser than most traditional marketing methods.
- Small and mid-sized companies can use their capabilities better and more effectively on a digital canvas. With the right SEO and SEM strategies, the territory could be owned quite well.
- The implementation is quicker and can take shape in just minutes.
- Changes can be made quickly. Ads that are not up to the mark or not working too well can be changed with immediate effect and feedback can also be garnered very quickly.
- Measures like pay-per-click ads and search engine marketing are quantifiable and measurable. They present themselves in a simple way and the viewers’ actions can be tracked easily.
- Content creation technologies coupled with automation are bringing together the most efficacious marketing strategies to deliver better outcomes.
- Facebook was reigning and will continue to reign supreme with almost 90% of social media users active on this platform.
- Instagram from 32% penetration might almost reach 47% by 2020.
- Pinterest along with Twitter might go up to 33% by 2020.
- There is an expected increase of about 75% in Google Adwords in the coming year.
- Snapchat, which is the new kid on the block also expects to see a rise in investments in the year ahead.
- Marketers can make their choices basis the data presented or predicted and go for Facebook and Instagram for their marketing needs.
- From an average of around 30% of their marketing budget to online, most firms are looking at growing to 35% by 2019
- Search engine marketing will get a huge chunk of online spends with the second spot being accorded to online display (online videos, banner ads, remarketing, retargeting etc.)
- Investments in social media will not ebb in a hurry, but will just denote about 15% of the total online spend
- Mobile marketing is huge in its own right and is hardly tracked in the prediction but it falls in the consideration set across all channels