Content MarketingSocial Media Marketing

Content Management System: Why Is It Essential For Your Website?

By Indrani Pati
July 16, 2021

Managing and consistently updating your website is crucial in the digital world we work and live in. Businesses need an intuitive system that allows easy updating of information while maintaining brand identity and keeping messaging consistent for prospective customers. A Content Management System (CMS) stores all of your web content in one place, supports effortless collaboration, assists in creating dynamic web pages, allows for quick & easy updates, and offers handy plug-ins to make your site as effective & secure as possible. All these advantages while saving you both time and money. Let’s see how a content management system is a game-changer for your website:

INTRODUCTION TO CMS

A Content Management System helps implement a comprehensive content marketing strategy and weave content into your commerce strategy. It is a Graphic User Interface (GUI) application where users can manage and publish web content, allowing users to contribute, create, and edit without having to run after a developer. It further provides version management and authoring workflow to keep large and global sites consistent. A CMS comprises of two core parts: CDA and CMA. The Content Management Application (CMA) enables marketers, merchandisers and other content creators to work with content directly, without the need to involve the IT department. In contrast, the Content Delivery Application (CDA) operates as the back-end portion of the website. It assembles the code, displays it to your front-end visitors, and stores it, turning it into a well functioning website that visitors from around the world can access.

VARIATIONS IN CMS

Choosing the right setup of CMS can make a lot of difference, primarily while growing, adding new channels, and integrating new third-party services. Let’s define your current choices for building a CMS architecture.

Traditional/Coupled CMS: It connects the content database with the content creation and content publishing areas. Here, making changes or customising the setup can take a lot of developer time, if it is even possible.
Decoupled CMS: This architecture separates content creation from content publishing. However, the front-end formatting still dictates how the content is to be designed and presented.
Headless CMS: It eliminates a lot of development legwork for marketing teams and provides greater flexibility. As technology changes and the mediums used to market to audiences change, this architecture is best-suited to modify and adapt rapidly.

UTILITIES OF A CMS

You need to deliver excellent results while juggling the continually evolving marketing and technology landscape to be where your audience is. Implementing CMS helps manage the exciting, fast-paced world of content marketing. CMS allows you to automatically personalise digital experience elements like campaigns, content, or product grids, providing agility to teams. You can easily create variants of the site from a single system. Businesses gain more control over the brand, supporting globalisation at scale. It has a built-in analytics engine, so your marketing teams, content creators, and brand managers can easily spot visitor trends and opportunities. This improves the digital experience based on the local visitor’s data. In addition, a CMS supports easy multi-language, omnichannel delivery, empowering content creators to run local campaigns best-suited for their markets while maintaining the global brand identity.

WHY DOES CMS MATTER?

If you want to stay on top of the latest trends, you ought to have proper CMS implementation. This simplifies managing existing channels and delivering content to new channels. It’s an investment for today as well as the future. Leveraging CMS implementation helps you optimise title, content depth, meta descriptions, add CTAs, ultimately develop an SEO ranking, drive traffic, and turn unique visitors into qualified leads. CMS allows you to style content using WYSIWYG (What You See Is What You Get) editor and keep your business relevant by multi-channel campaign management (e.g. emails, hypersites, dynamic content management, etc.). Moreover, it extends functionality beyond its default capabilities, typically by way of additional plug-ins or modules. A sophisticated CMS learns user behaviour and preferences, making cross-selling and up-selling efforts much more cost-effective.

Final Words

Content doesn’t just affect marketing, it has now become a core part of businesses and touches almost every single department, be it sales, merchandising, research or development, etc. Businesses require a CMS solution to position and communicate seamlessly with their existing or new technological infrastructure. In addition, it allows design partners to quickly and easily build websites for companies that not only look great but are instinctive and drive traffic to the site. Whether you’re an inbound marketing expert or a client of one, a smart CMS will encourage you to streamline almost all your day-to-day requests. Finally, to use the content for all its worth – build your unique brand proposition, explain your products and services, and market your business righteously, a robust CMS in place is a must for you!