Digital Automation for SMEs


In the coming months, businesses are going to see an increased dependency on their digital strategy to make it through to the post-COVID era. The unprecedented decline of live events and conferences, and other related channels, along with enhanced barriers of face-to-face business, pose an enormous challenge that can only…

In the coming months, businesses are going to see an increased dependency on their digital strategy to make it through to the post-COVID era. The unprecedented decline of live events and conferences, and other related channels, along with enhanced barriers of face-to-face business, pose an enormous challenge that can only be resolved with the help of technology.  We currently live in a world where there is a technological aid available to make practically everything more effective, convenient, and accurate. Our digital marketing efforts are no exception to this. In addition to this, for a small business, where every penny counts, it is all the more important to leverage these technological aids to make their digital marketing strategy more profitable and cost-effective.  Here we have devised a digital marketing toolkit that is ideal for SMEs and can help device effective digital strategies that are time and cost-effective. 

Adopt an automated email marketing tool 

With an automated email marketing tool, you can build and nurture strategies to reach out to a large number of stakeholders. These automation tools can get linked to your website analytics and target consumers based on their past behaviors and consumer patterns. This can help in creating highly personalized messaging in your emails and increase the impact of your email marketing strategy.  Let’s look at a few more benefits of an automated email marketing tool. 

Enhance the customer retention rate 

It’s a known fact that reselling to an existing customer is much easier than selling to a completely new one. This makes customer retention incredibly important. Automated email marketing can make this task much easier and more effective.   With an automated emailing system, you can schedule your emails to reach your customer on a regular basis so that they don’t go too long without hearing from you.  Aside from this, you can even use the data devised from their buying or consuming patterns to identify their need gaps and craft copies that target these particular need gaps. 

Makes Your Email Marketing Strategy Scalable 

One of the biggest advantages of automating an email marketing strategy is that it can make the campaign significantly more scalable and reduce human effort.  Once the guidelines are set-up, you no longer need a resource to be aligned to set up an email each time someone signs up.  Some great email marketing tools that can help you leverage these benefits are - 
  • SendInBlue 
  • Drip
  • ConvertKit
  • Mailchimp

Elevate The Performance Of Your  Social Media Efforts 

Social Media is as close as brands can get to a direct face-to-face interaction. As the opportunity for direct communication is currently limited, small businesses should take to social media to reach their customers.  However, If you are serious about getting your social channels in shape in 2020, you seriously can’t ignore social media tools. Let’s discuss a few social media tools and why every small or medium business needs to have these in their arsenal. 
  • Scheduling tools 
One of the biggest advantages of having a social media scheduling tool is that it can help save time. Every social marketer would agree that it can be incredibly taxing, juggling between every social media platform, multiply this by the number of posts you make in a day.  Scheduling tools can help track and manage each social media message across different platforms and save a considerable amount of time and effort. 
  • Analytics Tools 
With the help of analytics tools, you can track the performance of all your social media properties in a single place. These tools also let you analyze and report the performance of your social media campaigns and identify what’s working and what’s not.  These tools provide actionable insights that can be very useful in enhancing your social presence. 
  • Engagement Tools
Engagement tools can make it easier to engage with your audience in the most effective way. One of the biggest advantages of engagement tools is that it creates a singular inbox and helps you respond to communications across platforms. 
  • Listening Tools
Listening tools can help analyze the general sentiment of social media users around a trending topic. In addition to this, listening tools can also help track trending formats in your industry before they become widespread.  Some excellent social media tools are - 
  • Buffer 
  • Buzzsumo
  • Hootsuite
  • Zapier

Technologically Enhanced Content Marketing 

We are in an age where information has become one of the most important commodities. This is why quality content always comes out a winner. Creating well-written content that is powered by SEO can be highly advantageous for your business.  However, one of the biggest mistakes brands can do in content marketing is not being strategic about it. As per a study conducted by Content Marketing Institute, a major factor that sets apart efficient content marketers from the less efficient ones is their content-tech proficiency.  Another research shows that a way in which efficient marketers garner high content marketing ROI is to use tools that automate or simplify content creation, curation, and distribution. These factors are not exactly shocking as content marketing tools can be exceptionally useful in getting the most out of your time and energy. Here are a few benefits of utilizing content marketing tools. 

Analyze and identify  trending topics 

These tools let you garner useful insights by giving you an accurate window into the type of content that was shared most across networks. 

Helps in mapping competition 

Content marketing tools help you analyze how the competition’s content is performing and compare the performance with your own content. 

Measure the success of your content strategy

Once you've created your content marketing strategy, these tools also analyze it in terms of sales and overall performance. A few must-have tools in every content marketer’s arsenal - 
  • Hubspot 
  • Contentools
  • Google Keyword Planner
  • Wordpress

Use Technology To Simplify Video Marketing

Video marketing has undoubtedly become one of the biggest components of digital marketing. It has become nearly imperative to have video content in your content strategy, and a number of video marketing tools make this a fairly simple task.  Video marketing tools can help you at every stage of the process and help you ideate, plan, produce, edit, & distribute videos effectively.  Some tools can also be used to create a scene by scene script and project it in a series of index cards, making it incredibly feasible to produce a video.  A few tools also let you embed videos to your websites and other marketing campaigns with just a few clicks. All you need to do is upload your video to these tools, and they’ll be ready and optimized for sharing.  Some good video marketing tools are - 
  • Wideo
  • Viewbix
  • Slidely
  • WeVideo

Collect Data To Identify What’s Working 

Data has always been a marketer’s best friend, and It has only taken a more significant role in the time of upheaval. As an SME you need to analyze this data to measure the success of your marketing campaigns.  Marketing analytics tools can aid SMEs to anticipate market patterns and respond in real-time.  These tools provide solutions that leverage data mining or other statistical processes that can enable businesses to analyze and monitor their performance and identify their strengths and weaknesses. Another exceptional benefit of using analytics tools is that they enable businesses to analyze how different segments of consumers behave differently. This can be incredibly beneficial to predict how they might respond to different offerings.   Some good analytics tools are - 
  • Google Analytics 
  • SEM Rush
  • Zoho Social
  • Google Search Console
So these were our picks of useful tools that should be a part of your digital marketing toolkit as a small or medium business owner. Not only will these tools be incredibly useful in saving time and effort, but will also help in increasing the ROI of your marketing strategy.  Download the PDF version

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