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Digital Revolution: EdTech x E-commerce

By Team #ARM Worldwide
June 10, 2022

Technology has taken centre stage in today's world, from our daily lives to the way corporations are operated. The impact of this digital transformation can be observed in practically every industry, and education is no exception. The EdTech industry has seen rapid innovation in marketing methods, user engagement, content design, and E-learning technologies since the pandemic. This highlights an opportunity for transforming E-commerce platforms with a huge potential for running businesses and driving them to greater heights. We will focus on how E-commerce solutions can help the education sector transform.

Dissecting the Indian EdTech

As several names enter the industry, it is important to identify players who are assuring proven results and provide rich experiences. It will help bring authenticity to offerings and improve competitive innovation. EdTech giants, like BYJU’S, Unacademy, upGrad, and others make for a total market size of around $800 million and are headed for 10 times the growth in the next 5 to 10 years. Trends like simulation of concepts, level advancement badges, and incentive-based learning are driving user engagement on Edtech platforms like Cuemath. Teachmint, a start-up that helps teachers and institutions create their own virtual classrooms, raised $78 million in 2021. The new round of funding values the company at $500 million.

Digital Intelligence Quotient

E-commerce in the Indian education sector is set to improve connections within the educational sector, allowing for massive vertical and horizontal integration of critical business processes. The pace of digital adoption by education providers has been rapid as most players transitioned to online methodologies to ensure learning continuity while replicating in-person experiences online. This has led to implications that programs in business education will reflect grand changes in technology, creating new opportunities for students to work in the rewarding E-commerce sector. A record-setting number of opportunity-seeking investors have pumped in millions of funds into EdTech ventures to accelerate their businesses and bring their digital solutions to life.

The D2C E-learning Gambit

EdTech enterprises and E-learning platforms, in partnership with top institutions and corporations, have launched a variety of online programmes aimed at both students and professionals. The rise and increased adoption attracted more investment in EdTech and E-learning. This funding has boosted the sector's growth and raised the success rate of EdTech start-ups. The D2C sector is focusing on long-term growth by providing effective ways for seamless education that are supported by digital solutions relevant to the worldwide market. D2C brands have set the stage for online education to be India's next digital export to the world, with over 5000 EdTech startups across the learning life-cycle.

Metamorphosis of EdTech

In a relatively brief timeframe, virtual education and the sector altogether have undergone a complete transformation due to rapid development in digital technologies. EdTech startups combine many innovative features and approaches in their content marketing, delivery, and platforms. Such innovations are set to significantly transform the mainstream education system. There is a growing need for immersive learning experiences that, in the absence of physical spaces like labs and classrooms, can replicate a school-like environment online. Gamification, simulation-based experiential learning through VR-AR, AI & ML-powered automation, online image management, micro-learning, outcome-oriented learning, and many other features and approaches are being implemented to enhance online teaching and learning.

Paramount EdTech Spaces

EdTech has genuinely disrupted the industry in the latest years. This opens the road for further diversification of Edtech spaces for brands to utilise. Learning management systems (LMS) brings together administrative tools that allow tracking and reporting of student-related information. By moving outside the traditional classroom, LMS platforms promote open and flexible conditions for education. Using collaboration platforms, AI devices, AR & VR, teachers can help develop key Social-emotional learning (SEL) competencies and boost the learners’ collaboration and communication. Online course providers cope with the rising demand for quality content from top contributors by adding more diversified affiliate programs, paid elements, and extending partnerships with educational institutions.

The Next Chapter

Due to continual technical improvements, many companies have developed in the Indian EdTech business, allowing the ed-tech ecosystem to evolve holistically. EdTech startups appeal to investors as they swiftly adapt to new technology and deliver a high return on investment. As the post-pandemic environment continues to increase the need for remote learning, the demand for EdTech companies among students and parents is growing. Various strategies and changes aimed at improving the EdTech business and improving students' remote learning experiences are announced by the Indian Government. Moreover, since technology can transcend geographical barriers, EdTech has the potential to bridge the gap between instructors and students. Therefore, embracing the unexpected and experimenting with new technology are the first steps towards harnessing its potential and promise.