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How Financial Marketers can use Digital Marketing to Create Brand Awareness

By Manas Gulati
April 4, 2018

Technology is changing the digital scape in a big way. Marketing has taken a shift from the traditional methods involving print and electronic media to the digital modes which cater to the desktop and mobile users. However, with the technological developments, the digital marketing practices have also transformed with time, and it is not just limited to selling products anymore. Digital marketing today extends its scope beyond improving web page SEO, attaining higher SEO rankings, increasing page clicks to creating and enhancing brand awareness and reaching out to your target audience. Therefore, it becomes imperative for marketers to use digital marketing to its maximum potential to reach out to their target audience and create brand awareness among them. Many financial marketers must feel that they are not generating revenue instantly. However, they should understand that more the brand awareness, higher will be the consumer base that knows about them and sooner or later, they may convert into customers. So, are your digital campaigns efficiently raising awareness about your brand products and services? If your answer is a NO, then you certainly need to look out for these strategies to create brand awareness amongst your target audience with the use of digital marketing.

1. Use Social Platforms

While using social media is essential, what is necessary is that it is used in the right manner. Various social media platforms like Facebook, Twitter, LinkedIn, Pinterest etc. all cater to a different set of consumer category. Therefore, financial marketers should categorise their social media content based on the target audience and the social media platform. It is vital for brands to post the right content, at the right platform and the right time to stimulate quality lead generation from the social networks.

2. Leverage Influencer Marketing

Influencers are active participants on various social media platforms. The fact that they are known personalities and have the power to influence people with their thoughts and opinions makes them influencers. Additionally, they have a comparatively higher number of followers and a more extensive reach. Therefore, it is imperative to use these influencers at your disposal to promote your brand. Finance is an industry which requires a lot of trust on the part of the prospects and existing customers. When these influencers tell your brand story, your target audience is sure to believe in you.

3. Paid Advertising

Paid advertising is another way to boost your posts and create awareness about your brand on social media platforms. Facebook’s paid platform lets you boost your posts to reach a broader target audience and facilitate your efforts to generate more leads and in turn, drive sales. The more significant advantage it offers is that you can target only the consumers whom you think might be interested in your product or service. For instance, you can choose the gender, age group, interests, demographic location and a lot of other filters to limit your post reach only to your target audience.

4. Interact through Emails

Emails, since the advent of the digital age, have been the best and the most personalised way of communicating with your target audience. Therefore, financial marketers must use this marketing tactic wisely to communicate with their target audience on a one-to-one basis. Sending personalised emails that include information relevant to the various buyer personas will surely make your prospects, and customers feel that they are cared for. Further, emails are the best way to nurture your visitors into prospects and prospects into customers.

5. Appreciate your Loyal Followers

Call them your brand lovers, loyal followers or ambassadors, this category of consumers who love your brand and your offerings should be brought into the picture because there is nothing better than customer testimonials telling your story through their experiences. Make these brand lovers feel that they are cared for by communicating with them and including them in your stories. When your followers feel that they are being noticed, they will inevitably revert with more fondness towards your brand and will turn out to be brand promoters.

6. Optimisation is Important

SEO has the power to take you ahead of the competition or keep you lagging. Therefore, utilise this marketing technique to the full and support all your web page content, URLs, titles, meta descriptions and every other content piece you post online. It will increase your visibility and create awareness as more and more people will be able to view your content. The digital landscape is changing the way financial marketers market their products and services to their target audience. Harness the power of every digital marketing tool and technique to not only promote sales but create brand awareness to help you paint the bigger picture and reap its benefits in the future.