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Grow Your Business Online with Inbound Marketing: Trends to Lookout for in This Year
2020 is almost over, and what a tremendous year it has been for digital innovations! According to a global research conducted by MIT, 85% of respondents agree that “being a digital business is important for the success of my company.” I know you agree too! Adapting to the continually evolving…
It’s all about playing the long gameMany companies have started leveraging the digital platform to market and grow their business. But, the vision is short-sighted and the goals kept in mind are for the short-term. However, digitally mature companies focus on long-term goals, with their strategic planning build over the span of years unlike the less mature digital organizations aiming for monthly goals and strategies. This is where Inbound Marketing comes in! Fortunately, Inbound Marketing helps businesses align their digital strategies with their core business objectives. It promotes flexibility in trying new digital technologies and platforms to enable the company to adjust to the rapidly changing digital environment and buying behavior. Having practiced Inbound Marketing for years for my company as well as my clients, I would love to share my learnings, failures, and experiences to empower you with valuable insights that can help your business grow in 2021. So, here is all that you need to know about Inbound Marketing - straight from the horse’s mouth.
What is Inbound Marketing?Inbound marketing is focused on attracting customers through relevant and helpful content and addressing problems and needs of your customer at every buying stage. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. It helps you build trust and credibility for your Brand among your ideal customers. So, instead of going out to customers in a traditional pushy manner, you pull customers to your business website through valuable content that the customer resonates with. Inbound Marketing methodology helps you in attracting prospective customers, convert them into potential leads and close them into successful customers that advocate your brand further in the market. Here is how: Executing the entire Inbound Marketing strategy can be pretty daunting. For, it utilizes all the digital tactics like SEO, Blogging, Content marketing, Email nurturing and Social Media to attract qualified leads and ultimately convert them into customers. All these tactics are crucial for any Brand to do effective online marketing. However, I want to share the most efficient, learning-based and ROI-driven Inbound Marketing practices you can execute in 2021 to outrun your competition and skyrocket your growth. So just buckle up and get those wheels turning - here are the 7 Inbound Marketing Trends you need to follow in 2021.
7 Inbound Marketing Trends you need to follow
#1. Integrated Marketing Automation PlatformYes! You already know about it. In fact, all the marketers are infatuated with marketing automation. This is the reason why it is number one on the list of Inbound Marketing trends to follow in 2021. Marketing Automation makes your life so much easier by automating your repetitive marketing tasks like email, social media, and other marketing actions. But, most of the marketers use different automation tools for various platforms. For example, using a buffer for Social Media, Mailchimp for Emails, Ahrefs for SEO, etc. What marketers don’t realize is that managing and collating data from all different platforms can be tedious, and that time can be saved and utilized in more productive tasks like planning and building new marketing strategies, analyzing results and aligning business objectives with marketing efforts. With an integrated Marketing Automation platform, you can do SEO, EMails, Social Media Management, Blogging, Monitoring, Tracking, Reporting, Design, and Development, etc., all through one portal. Not only does it save your valuable time, but it also enables you to do your entire marketing on one platform, thus keeping your entire data safe in one place. This brings more control over your overall marketing efforts and allows you to calculate the ROI for every activity with measurable metrics. Hubspot is one such Integrated Marketing Automation Tool that helps you execute Inbound Marketing with ROI driven efforts. Want to take the 30-day Free Trial? Let’s get started.
#2. Guest Blogging Via PRIt’s a no hidden fact that guest blogging works wonders. It brings in massive organic traffic and Inbound leads that are sales-ready. But, the traditional ways of guest blogging are overused and underperforming. Most of the digital companies are doing Guest blogging as an SEO practice with the aim to generate more backlinks. However, the results are not very fruitful, since getting the maximum number of backlinks is not the ultimate goal. The ultimate goal is to get quality traffic from those backlinks and drive more sales. Here is how you can do it: PR is the key to success here! Writing value-driven articles with right SEO implementation and then leveraging PR to get it published on relevant sites that have high authority is the ultimate game stealer. Getting your articles posted on high authority sites that are relevant to your industry, so that the incoming traffic resonating with your target audience ensures that your brand is capturing the mind space of your ideal customers and bringing in quality sales-ready traffic and leads. In the long term, it increases your website authority because of the SEO link juice being passed from the backlink. Google recognizes such backlinks from high authority websites and adds value to the site for which backlink has been given. So here is how it works:
- Write an insightful article resonating with your buyer persona
- Implement the best SEO practices
- Leverage PR to get the article published on high authority websites relevant to your industry
#3. Quora - The Most Neglected Platform turned out to be the most potent oneWith endless Social Media sites to participate on, it gets challenging for a marketer to decide which Social Media sites are worth putting in all the marketing efforts. If I talk about generating B2B organic leads, the best platforms for my company have been: Quora - For generating bottom of the funnel leads LinkedIn - For generating middle of the funnel leads In the past six months, we observed a 5% conversion rate from Quora, which is quite good as per a B2B industry standard. Let me explain why Quora is the ultimate social media platform for your lead generation. Quora, apart from its user-friendly design and community, has a set of unique features that are compelling for all marketers. It shares the features of the two most popular social applications and interestingly combines them. One is the following feature that is added to the question and answer system. So, users on Quora can ask or answer questions and follow the questions and people to create customized streams of information relevant to their interests. Marketers can build authentic profiles and create thought leadership by answering questions that match the company’s objectives and hence, can generate potential leads. For example, if you are marketing your digital agency and someone on Quora asks to refer the best digital companies for B2B marketing, you can answer the question followed by your website link and services you offer. Solving the problems people are asking questions about on Quora is the most Inbound way of generating Inbound leads. It has worked well for us and would surely bring results for you as well. So, Quora is a ‘must-have’ for your ‘Inbound Marketing trends to follow in 2021’ list.
#4. Technical SEO is the pivot of all your organic marketing effortsWhen it comes to SEO, all the digital agencies and marketers are aware of it. But, traditional SEO is not going to get you the full-fledged results you are looking for. To start with, SEO is of three types:
- On Page SEO
- Off Page SEO
- Technical SEO
- Indexing - Make sure that all your valuable pages are indexed by Google. Prevent indexation of no value pages.
- Broken Links - Fix all broken links.
- Site Map - Keep your sitemap updated and make sure to register it on the Google Search Console.
- Page Speed - Page speed is Google’s top priority and an important factor that affects your rankings
- Responsiveness - Make sure that all your site pages are responsive on different platforms like mobile, tablet, desktop etc.