How to use data-driven advertising to improve your brand story
Businesses nowadays want to create compelling stories for their audience to result in greater business and revenue. From designing appealing creatives to writing riveting copies, brands are leaving no stone unturned to engage with their audience in a fun and captivating way. Brand story is a cohesive way to narrate the…
What is data-driven advertising?Data-driven advertising is an approach that helps to optimize brand communication based on the data analyzed from the customer behaviour. Data driven advertisers and marketers use customer data to predict their needs and future behaviours. With the help of these insights, they can develop personalized marketing strategies for higher ROI and business growth.
How to use data-driven ads insights to create compelling brand stories?It is important to shape the brand story before sharing it, and data-driven insights are those key elements from which all great stories are formed. Data-driven insights inspire brands create compelling stories in a lot of ways, including:
- Assisting them to build an understanding of the audience, marketplace, and the category rooted in the data.
- Interpreting the data to find the heart and soul of the story a brand wants to tell.
- Enhancing the content in a personalised way to maximise relevancy.
- Incorporating images and videos to create emotional connections with the audience.
- Encouraging the audience to engage with the brand to capture more data and improve stories to be told in the future.
More benefits of data-driven advertisingDigital marketing agencies prefer using data-driven advertising strategies as it has numerous benefits, including: Strengthening emotional connection with the audiences Data-driven advertising helps brands in gaining more insights into how buyers engage with them. Brands can create highly-targeted campaigns which contain personalized messages that resonate with their audience with this form of advertising.
More efficient media buying strategyThe ads data collected from various platforms provide brands with valuable insights of attributes like - demographic, behavioral, education, interest, traits, job functions, spending patterns, skills and much more. With the help of this enriched data gathered by brands, they make them free from all the guesswork and assist in building a robust media buying and planning strategy. Increasing opportunities for cross-selling and up-selling Brands can utilise the insights collected from data-driven advertising tdigital marketingo help them move through the sales funnel more quickly and cost-effectively. Additionally, data also helps brands to see untapped potential for cross-selling throughout the sales funnel that may have gone unnoticed before.