BlogDigital Marketing / Inbound Marketing

Importance of Online Marketing for Education Sector Industry

By Nishant Nayyar
November 8, 2017

The education sector has become more competitive and sophisticated than ever before. This is due to the increase in the number of digital marketing agencies. In today's era of competition, institutions need to adapt to effective digital marketing strategies to go through new changes. Nowadays, the invention of the internet has totally changed the way people consume products, especially the ones related to education. Although we haven’t reached the point where digital marketing has obscured traditional marketing entirely, the Indian context offers a promising premise – especially if we take the example of the education industry. But why is digital marketing becoming an important part of the education industry? Digital marketing for education is becoming a promising platform due to the increase of web and digital media in the education sector. This sector has transformed entirely, and this is partly due to the widespread access that people have due to the internet. Therefore, educational industries should keep this in mind and work on their digital presence to reach a large number of students & parents with ease. This is one of the many reasons why digital marketing is considered to be the best option when it comes to reaching out to both students and parents.

Here are some reasons why you should consider the utilization of digital marketing for your institution-

1. Cost-effective

Digital marketing is very cost-effective; it is the best medium to attract a broader audience at little to no cost. With the help of an educational marketing agency, the institution can get excellent results with smaller investments and can also avail services like search engine optimization, social media marketing, mobile marketing and email marketing. It implies that educational institutes can focus on a more significant audience at a low cost, and achieve greater benefits.

2. Enhance Brand Awareness

Digital marketing is the best way to generate brand awareness through social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc., as they comprise a greater section of the audience. This can help enhance followers and improve the conversion rate as well.

3. Facilitates performance tracking

You can track campaign performance with the help of relevant digital marketing tools, which can help extensively when it comes to measuring and tracking the overall effectiveness of your marketing campaign. This marketing strategy can also be changed if the statistics of the institution are on a low. Digital marketing in the education sector helps to redirect the focus of the strategy, so that can help optimise the marketing mix.

4. High Conversion Rate

Online educational marketing platforms receive a high conversion rate. Messaging platforms like SMS and e-mails are some of the forms of digital marketing that receive a high response rate due to the fact that they are personal and educational institutes can easily reach their targeted audience in an effective way.

5. Digital Presence

Forming a great digital presence is imperative for any institution, and the education sector is no exception to this fact. With the majority of people finding their information online, it’s highly recommended to establish a strong digital presence to make sure that students and parents can discover you on these channels and consider your institution while making their choice.

6. Promote through paid channels

Search and display ads are one of the most effective ways to market an educational institution. Lead generation can yield more results through ad campaigns, as it directs a large section of the online audience towards your site. This is the most appropriate way to drive traffic to the website. Usage of relevant and best keywords will also help in increasing the total number of impressions.

7. Manage online reputation

Nowadays, managing your online reputation is a must. This can be done by promoting quality blogs, capturing videos, garnering testimonials from achievers and great inspirational personalities, gaining and implementing alumni feedback, and promoting positive campus news to gain the attention of the audience. This generates interest in the minds of the audience, which leads to a quality online reputation. Thus, for an educational institution to be successful in today’s era, it’s a must to utilize and implement a comprehensive and well-thought-out digital marketing strategy. This digital marketing strategy should be ideated and implemented properly so that the educational institution can enjoy all the benefits, such as high levels of student enrolment, improved cost-effectiveness, garnering a strong reputation, and also attaining a higher conversion rate and a higher rate of return when it comes to your investment. The time has come for every institution to trigger a long-term digital plan with a carefully thought out objective so that it can amplify its brand identity and presence. One of the most effective ways to do so is by enlisting the services of an online education marketing agency to help facilitate this transformation into a new era of digital marketing.