BlogSearch Engine Optimization (SEO)
Local SEO Checklist 2021 to Boost Business Performance
After figuring out SEO, now it’s time to delve deeper into Local SEO. And to do that well, we need to have a Local SEO checklist. What exactly do these words Local SEO mean – Local SEO is the practice of increasing the visibility and ranking of a local business…
Some top tips for a local SEO checklist to get your business going:
#1. Local KeywordsOne simple step to take is to ensure that your website and other brand material contain keywords/phrases that are relevant to what local searchers are looking for. When someone searches for "near me," for example, Google looks at your area to see if your objects or services are in close proximity. If you have many locations, make sure to create About Us pages or even separate websites targeted for each area to catch local visitors.
#2. Avoid Over OptimizationDon’t overdo anything. The usage of keywords everywhere in your sentences or blog posts is just going to put the reader off. When you set out to optimise, make sure that the use of keywords is in a few strategic places, that there is a natural flow and that the readers will like what they are going through.
#3. Interesting ContentSearch engines will always prefer content that is fresh and unique. You need to gauge what your customers want to know and what exactly are they asking. And then make sure that your content has answers to those queries. There are solutions such as hiring SEO writers in case you are facing a block with writing content. The writers need to churn out SEO optimised content consistently for blog posts, web pages, etc.
#4. Title TagsThey are called titles for a reason! One of the most important elements, the Title tags need to be taken care of. Being the main text that the users see on the browser tab, the titles also tell Google what the page is all about.
- You could make your title tags engaging and catchy if you note the following:
- Make sure that there are 55 or fewer characters
- Try to include the brand name wherever possible