8 Tips to Devise a Successful Influencer Marketing Campaign
There is a famous quote by marketing Guru, Philip Kotler, “It is no longer enough to satisfy your customers. You must delight them.” And, influencers have mastered the art of doing so.As per stats, 80% of customers have made a purchase after seeing an influencer recommendation, which has propelled businesses…
What is Influencer Marketing?Influencer Marketing is a practice that leverages the clout of people who have established a successful personal brand for themselves, predominantly on social media platforms. They are looked up to by their community and have a loyal follower base. Influencers have the ability to direct their follower's attention towards a particular brand and drive their purchase decision in a subtle manner. Their target audience both relates to them and aspires to be like them. There are numerous benefits of running an influencer marketing campaign, such as:
- Influencer marketing exposes your brand to a wide set of audience.
- It ensures accurate framing of your brand’s perception.
- Influencer marketing yields a higher conversion rate.
- Influencer collaborations offer long-term benefits by generating brand credibility and trust.