The CMO’s Guide to Better Team Collaboration


  When working on a task, an individual often needs the input of other employees. Team collaboration is the input which can do wonders if used wisely, as it combines the efforts of the team members towards the achievement of a particular goal. Thanks to the dynamic technology which has…

The CMO’s Guide to Better Team Collaboration   When working on a task, an individual often needs the input of other employees. Team collaboration is the input which can do wonders if used wisely, as it combines the efforts of the team members towards the achievement of a particular goal. Thanks to the dynamic technology which has enabled teams to collaborate in impressive ways. Technology coupled with team collaboration lets you work on a project even if team members are continents apart and gives access to them to make necessary adjustments to it with the help of google documents.

Unity lies in Team collaboration.

When the first Homosapien started doodling inside its cave, he probably had a team, suggesting that he hold the brush in a peculiar way, mix the paints in a different manner, and perhaps add animals to the painting. The majority of people find conversations with peers to be an inestimable way to polish ideas. In today’s digital age, collaboration is achieved via the digital workplace. Collaboration on Digital workplace saves time, energy. Various forms of tools used to communicate are mentioned below:
  • Instant messaging
  • Blogs
  • Forums
  • Team workspaces
Let’s understand how collaboration can lead to productivity:
  • Brainstorming: when a team sits down to discuss on a topic, they contemplate on a topic and this leads to numerous ideas coming on the table from people having different perspectives.
  • Motivates members: equal contribution of ideas encourages and motivates the team members and they feel associated with the company.
  • Fosters creativity: team alliance opens gates for imagination, as creative people can effortlessly overcome any hurdle.
  • Feeling of belongingness: coherent clusters makes each and every individual feel at home. A company can only achieve its objective if it works together and involves everybody in the decision-making process.
  • Solves problem faster: no individual is equipped to handle every situation. This is where groups play their part, different individuals come together and find alternatives to overcome the problem.
  • Scale: there is an old saying “two heads are better than one”. The team consists of people from different backgrounds, experiences, talents which can be used to attain company’s goals.
  • Documents sharing: with the advanced technology, documents can be easily shared on various platforms available online like google drive, drop box and much more.
  • Video conferencing: small and large organizations are using video conferencing for webinars, conferences, board meetings and more.
  • Synergy: team collaboration promotes synergy as good synergy makes an effective team.
From the Happy Manager’s standpoint teamwork can hold up vital social networks which promote happiness and performance. Happy team members make happy customers. For instance, Hal Rosenbluth built a small, family-owned travel business into one of the largest retail travel chains in the United States. He described his initial know-how of working in the family business, observing that it seemed to be “full of unhappy people producing unhappy service and deteriorating profitability.” Rosenbluth’s own business attitude evolved from two things. Firstly, his experience of bad management. He joined the family business after leaving college at the age of 22, and “wandered around the company working for one lousy manager after another. Each added to a growing list of negative role models with whom I had come in contact over the years. Fortunately, I learned a lot from these negative role models”. Secondly, the recognition that it was his friends who came to his aid, and stayed with him, during the trying times. Source: Smart Goals needs to be setup in order to accomplish goals and objectives, SMART word was coined by Peter Drucker’s Management by Objectives concept. To achieve goals a person should be:
  • Specific (simple, sensible, significant).
  • Measurable (meaningful, motivating).
  • Achievable (agreed, attainable).
  • Relevant (reasonable, realistic and resourced, results-based).
  • Time bound (time-based, time limited, time/cost limited, timely, time-sensitive).
SMART is an effective tool that provides the clarity, focus and motivation you need to achieve your goals. It can also improve your ability to reach them by encouraging you to define your objectives and set a completion date. SMART goals are also easy to use by anyone, anywhere, without the need for specialist tools or training. When you use SMART, you can create clear, achievable and significant goals, and develop the motivation, action plan, and support needed to achieve them. Perhaps you've always dreamed of travelling around the world, but it's never happened. Maybe you tell yourself it's because you don't have the time or the money, and you'll think about it next year. Try setting SMART goals to help make your travel plans specific, measurable, achievable, relevant, and time-bound. You might find that the real cause you haven't travelled is because your plans have been too vague. Think about how you can adjust your vision and put another way it as a SMART goal, so that you can make your vision come true. >>Hubspot is one of the Essential tools for SaaS Companies. Know more about Hubspot.
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